Caleb Ralston

Homework assignment: for the next 3 months, everything you make comes from your own ideas, experience, your own filter.

No ripping a competitor’s transcripts or finding outliers. Cold turkey.

Content right now is lacking soul. We need a massive overcorrection.

And I believe it starts with creating content ONLY YOU can make.

(Yes I believe data and outliers are important…this is for 3 months, after that you can reintroduce outliers and data backed content into your flow. The key is to also mix in what you learned during these 3 months.)