Jake Fruge Jr

Sometimes you have to get lean before you can get mean.

There are moments in business where you’ve been trying to look big. But what you actually need to do is cut all the way back down to the lean re-start the right way.

We had to do exactly that at JFJ. Strip it back and really get honest about what was working and what wasn’t. Stop trying to be everything and rebuild from what was actually strong.

The wins come later. But you don’t get there by staying fat and comfortable.

You get lean first. Then you rebuild. Then you dominate. 👊🏻