SHIFT CONTENT

Some of our favourite frames from the day, plus a few stories behind them. 🎥📸

This spec ad for @saucony_eu started with one question for two runners: what does running mean to you? Isaiah and Danielle answered it in the studio that morning, then we took to the Shoreditch streets in the afternoon to capture it in motion.

Swipe through to see how the day unfolded ➝

Production: Shift Content
Director/DOP/Edit : @thatvideoguyliam
Photography: @jerry_sun 
@ben_baker7 (1st AD) 
@sam.rovai (BTS)
@georgemisselbrook (assistant)
@resilient.lion @daniellexleader (talent)

Watch the full film on our grid.

#WhatRunningMeans #Saucony #SpecAd #SportsVideography #londonvideography