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Isaiah James - Online Performance Coach

@resilient.lion

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Athlete - @hera
Founder - @freedomthroughfitness_

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Miles for Change was never just a run.It was a collective effort led by @freedomthroughfitness_ built on collaboration, lived experience, and shared responsibility. Every mile existed because people chose to show up for something bigger than themselves.Last year, we ran 30 kilometres for 30 lives.Each kilometre represented a young person under 25 whose life was taken by violence. Thirty lives. Thirty families. Thirty futures that never got the chance to unfold.That run was heavy and it was meant to be.It wasn’t about headlines or statistics, but real human lives that mattered. It was about remembrance, awareness, and refusing to look away.To everyone who trained, showed up, ran, and supported, thank you. Every step mattered. It was a shared act of respect, unity, and responsibility.That moment became a call to action.Last year was about awareness, breaking cycles of re-offending, exclusion, and hopelessness. Showing that fitness can be a tool for discipline, rehabilitation, and self-belief.This year, the focus shifts.Now it’s about doing the real work, building consistent, positive environments rooted in mentorship, structure, and accountability. Turning belief into action, and intention into impact.Miles for Change is one chapter in a much bigger journey.The legacy is the work that continues when the cameras are gone.This is how we honour those 30 lives.Not just by remembering but by changing outcomes.Special thank you to @_synema for dedicating your time and energy to record and craft this film. Your ability to capture emotion, meaning, and movement made this more than just visuals — it became a story. Truly grateful for your contribution and professionalism throughout.#youth#london #running #knifecrime#socialimpact by @resilient.lion

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7 months ago

We loved this amazing chat with @resilient.lion at our event with Samsung 👏Isaiah’s story is an important one, give this video a watch - you won’t regret it.Thank you so much to Isaiah for sharing your story with us 💜 by @resilient.lion

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a year ago

Massive thank you to @luciabotfield and @metro.co.uk for shining a light on the story behind the Freedom Run.What started as a run has become a movement — a way to reclaim power, rewrite narratives, and prove that no matter your past, you have the strength to choose a new path.Every mile represents resilience. Every step speaks of transformation.This isn’t just fitness — it’s a revolution of self-belief.We run not to escape life, but to chase purpose. Our next run will be televised.#prison#reform#london#running #freedom by @resilient.lion

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a year ago

The kind of morning you don’t rush.Sometimes the best way to spend a Saturday is to get out of the city, embrace nature and build new connections with like minded people who share the same love for movement.A huge thank you to @sapgoodenergy for bringing us together for a morning on the trails. From the coach journey out of London to the conversations after the run, it was everything a Saturday morning should be. Good people, fresh air, great fuel and a route that challenged all of us with a bit of elevation.And yes… I really did squeeze maple syrup & himalayan salt all over my pancakes and croissant which was a delicious combo. It provided me energy before the run and also supported my recovery… a great way to satisfy my sweet tooth!Looking forward to seeing where my trail running journey takes me as I continue to explore new routes.#fuel#nature#adventure#trailrunning#sapgoodenergy by @resilient.lion

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VOTING NOW OPEN - LINK IN BIO ⬇️INSPIRATIONAL SPORTS CHAMPION AWARD 🫡There was a time in my life when I couldn’t have imagined being nominated for an award like this.I’ve made mistakes. I’ve faced consequences. I’ve experienced the lowest moments and had to rebuild my life from the ground up.Since my release from prison, I’ve dedicated myself to becoming the man I wish I had around when I was younger. Through fitness, community work, mentoring, speaking in prisons, supporting young people, and sharing my journey openly, my goal has always been simple: show people that your past doesn’t have to define your future.I’m honoured to have been nominated for the @mbccawards_ for the Inspirational Sports Champion Award of the Year.Whether you’ve followed my journey from the beginning, joined a run, supported a community project, worked with me, or simply encouraged me along the way, thank you. This nomination belongs to everyone who has believed in me and the mission I’m building.If my story, content, or work has ever inspired you in any way, I would be incredibly grateful for your vote.The link is in my bio. It takes less than a minute.Thank you for being part of the journey. We’re only just getting started. 🦁❤️www.mbccaward.com/vote#fyp#vote#mbcc #awards #nominatedPACERCOMMUNITY LEADERCONSISTENCYMOTIVATIONGRATITUDESOCIAL IMPACTLEADING BY EXAMPLEDOING IT FOR THE CAUSELION HEARTFULL OF POSITIVE ENERGYDRIVEN WITH PURPOSELIVED-EXPERIENCE MENTORTHE NEXT GENERATIONDISCIPLINEDDETERMINATIONMIND OVER MATTERNEVER GIVING UPTRUSTING THE PROCESS1% BETTER EVERYDAY by @resilient.lion

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Training is only part of the equation.The real adaptations happen in the hours and days that follow. How you fuel, recover and support your body ultimately determines how well you bounce back for the next session.We’re living in a time where the supplement industry is saturated with products that look great on the shelf but often lack the science to back up the claims. That’s one of the reasons I chose to work with @joinmuto . Their approach is centred around evidence, focusing on cellular health and the systems responsible for producing energy and supporting recovery, rather than relying on marketing hype.Their formula combines ingredients such as Nicotinamide Riboside (NR) to support NAD+ levels, CoQ10 for mitochondrial energy production, quercetin and grape seed extract for antioxidant support, alongside essential vitamins and minerals that contribute to normal energy metabolism and recovery.For me, it’s not about finding another “performance supplement.” It’s about investing in the foundations that allow me to train consistently, recover well and continue performing over the long term.This shoot was a reminder that performance isn’t just built during the sessions people see. It’s built through the habits you commit to every single day.@fruitfulforeman 🎥 by @resilient.lion

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Summer always feels better when you’re outside.Whether it’s training, moving your body or simply making time for yourself, there’s something about this time of year that makes consistency feel a little easier.If you’ve had your eye on anything from @hera , their Summer Sale is now live with up to 60% off, and you can get an extra 15% off using my code ISAIAH.#AD by @resilient.lion

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THIS IS WHY MEN’S MENTAL HEALTH MATTERS.The man in this video and the man writing this caption are the same person.A lot of people know me today through running, HYROX, coaching, speaking in prisons, being in the parliament and creating Freedom Through Fitness.What many people don’t see is the chapter that came before it.For years, I spent more time trying to escape reality than actually living in it.Drugs.Codeine.Parties.Constant distractions.Anything that stopped me having to sit alone with my thoughts and deal with what was really going on inside.From the outside, it probably looked like I was enjoying life.The apartments.The cars.The lifestyle.The people around me.At one point, I had things that a younger version of me thought would make me happy.But what I’ve learned is that money can solve financial problems. It can’t solve internal ones.You can be surrounded by people and still feel alone.You can look successful and still be struggling.You can be smiling, laughing and living what looks like a great life whilst fighting battles nobody knows about.The truth is, I wasn’t at peace.I carried that mindset all the way into prison. And for a while, nothing changed. I was still looking for ways to escape instead of facing reality.Then one day I realised nobody was coming to save me.The responsibility was mine.That was the turning point.I started reading.Training.Learning.Reflecting.Taking ownership of my decisions and my future.The freedom people see today didn’t begin when I walked out of prison.It began when I decided to take control of my mind.I’m sharing this during Men’s Mental Health Month because not every struggle is visible.Sometimes the person who looks like they’re having the most fun is hurting the most.If you’re struggling, speak to someone.And if someone came to mind whilst reading this, check in on them.One conversation could change a life.#fyp#growth#journey#mentalhealth#transformation by @resilient.lion

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a month ago

RUNNING WITH FREEDOM ‼️‼️‼️Most people think you have to leave London to experience trails like this.The truth is, they’ve been here all along.And maybe that’s true for more than just the trails.Sometimes freedom isn’t about escaping. It’s about finding a space where you can switch off from the noise, step away from the stress, quieten the anxiety, reconnect with nature and simply be present.That’s what this community is about.Today’s run wasn’t about pace or performance. It was about swapping the roads for the trails, encouraging each other through every climb and creating a space where everyone feels welcome, whether it’s your first trail run or not.This is only the beginning.Over the summer we’ll be exploring hidden trails across London before venturing further across the UK, discovering incredible landscapes, taking on new adventures and building a community that believes running is about so much more than the finish line.Thank you to everyone who came along and made it such a memorable morning. Seeing everyone continue chatting over coffee, smoothies, pastries and fresh fruit afterwards was a reminder that some of the strongest connections are built long after the run has finished.If this sounds like something you’ve been looking for, we’d love to have you with us.Join the Strava club and WhatsApp community through the link in the bio, and come experience a different side of running. We’ll see you on the trails 🫡#nature#explore#adventure#community#trailrunning by @resilient.lion

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WHAT WENT RIGHT. WHAT DIDN’T.This season of training for Hyrox taught me more than any result ever could.There were races that went to plan, races that didn’t, strengths I discovered, weaknesses I could no longer ignore, and plenty of lessons that only come from putting yourself on the start line and finding out what you’re really made of.The biggest takeaway? Progress isn’t always obvious when you’re in the middle of it. Sometimes you only realise how far you’ve come when you stop and reflect.These are a few of the lessons I’ve taken from this HYROX season. Some confirmed what I already believed. Others completely changed the way I’ll approach training moving forward.Hopefully there’s something in here that helps you on your own journey too.#hera#hyrox#hybrid#athleteENGINEDATAPRACTICE MAKES PERFECTEFFICIENCY RESTBALANCENUTRITION THE JOURNEY CONTINUES by @resilient.lion

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A weekend running with community ❤️Long run through the city with @acrepalm x @plusone.rgm as we build towards the @officialbighalf , surrounded by people all working towards their own goals.Halfway through, I made transition to join @coco_popz_ for her anniversary run, celebrating resilience, life after cancer and the strength to keep moving forward.Another @freedomthroughfitness_ social trail run at Hampstead Heath. The climbs are getting easier for members consistently showing up and new faces make it to the summit.Somewhere along the way, I realised running was never just about getting fitter. It’s about the people you meet, the moments you share and the memories that stay with you.Grateful for every step and everyone who was part of the weekend. Here is to making the most of the rest of the summer 🙌🏽#london#running#summer #wellbeing#community by @resilient.lion

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Legendary Status 🏅It’s crazy how much can change in two years.From standing on this start line for my very first 10K in 2024 to now being able to support others through theirs, this sport has given me far more than medals or finish times ever could.It’s taught me discipline, introduced me to lifelong friendships, opened doors I never expected, and constantly reminds me that growth comes from simply showing up, even when it’s hard.Forever grateful for the journey, and I’m only just getting started. Running with momentum… STAY TUNED.@thelondon10k x @saucony_eu 🫡#growth#journey#running#saucony#london10k by @resilient.lion

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