19 hours ago
68
17
Posted On: October 17th 2026, 08:10 pm
The look has evolved. The mission hasn’t.
Introducing The Standard Collection.
Built for the everyday.
You’ve seen our new Dad Built logo across our social media and website for months. Now, for the first time, you can wear it.
Same signature A-frame fit you already know and love. A new logo representing everything we’re building together.
But the name means more than the hat.
As fathers, we set the standard through the little things we do every day.
How we show up.
How we treat others.
How we love our families.
The example we leave for our children.
And inside every hat are reminders to keep doing just that.
The collection launches in four familiar colorways:
Tan/Black
Tan/Brown
Black/White
Kingsman Navy/Brown
And we’re just getting started. More colors are coming this holiday season, including a few you helped us design. 👀
One more thing: our previous logo is officially being retired. If you’ve been wanting one of those hats, this is your chance before they’re gone for good.
The Standard Collection.
Built for the everyday. Built to Lead. Built to Love.
Comment “365” and we’ll send the link straight to your DMs.
Introducing The Standard Collection.
Built for the everyday.
You’ve seen our new Dad Built logo across our social media and website for months. Now, for the first time, you can wear it.
Same signature A-frame fit you already know and love. A new logo representing everything we’re building together.
But the name means more than the hat.
As fathers, we set the standard through the little things we do every day.
How we show up.
How we treat others.
How we love our families.
The example we leave for our children.
And inside every hat are reminders to keep doing just that.
The collection launches in four familiar colorways:
Tan/Black
Tan/Brown
Black/White
Kingsman Navy/Brown
And we’re just getting started. More colors are coming this holiday season, including a few you helped us design. 👀
One more thing: our previous logo is officially being retired. If you’ve been wanting one of those hats, this is your chance before they’re gone for good.
The Standard Collection.
Built for the everyday. Built to Lead. Built to Love.
Comment “365” and we’ll send the link straight to your DMs.
Comments (17)
8 hours agotammyak
Would you custom make one? For however much you think it is worth to charge? Dm if so. Not for my husband but for MY Dad but it needs to say Grandka Built. All good if not still LOVE this and watching all the videos bc it makes me happy to see others happy, always has always will.
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