Madison Rolley | Travel Creator & Founder

A full room at Soho House Nashville for Founders Club: Building a brand people rave about.

Last night, Founders Madison Rolley @madisonrolley Alex Lagos @mralexlagos and Vincent Phamvan @vincentpv for a @foundersclub.nash conversation digging into everything from content and community to customer experience and what actually makes people want to advocate for a brand.

And despite coming at it from different specialties and perspectives, there was one common thread:

Get specific about who you’re building for.

Trying to speak to everyone usually means creating something no one feels particularly connected to. The brands that build real community know exactly who they want in the room, what those people care about, and how they want them to feel.

That specificity carries through everything. The content you create. The experience you deliver. The way your brand shows up online. The way someone talks about you after they leave.

Because building a brand people rave about isn’t really about getting everyone to love you.

It’s about giving the right people a reason to.

A huge thanks to @samc.photo @aaronfowlerr & @nashvilleryan for capturing the evening!

#brandbuilding #founders #nashvilletn