Refuel Agency

Two generations, two completely different reasons to open their wallets.

Gen Z is pragmatic: price, function, durability. If it's not a clear deal, it's not happening. Millennials will pay up for the experience, the aspiration, the lifestyle fit. Same funnel, opposite triggers.

Sell "value" to a Millennial and "experience" to Gen Z, and you've got the messaging backwards.

Here's the full breakdown of what actually drives each generation to buy: https://www.refuelagency.com/blog/cultural-differences-between-millennials-and-gen-z/