7 days ago
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2
Posted On: October 27th 2026, 04:19 pm
Yesterday I said your GLP-1 patient is the most valuable person in your practice. Here’s the part that actually costs you.
She hits her goal. She tapers off. And then she’s just gone.
Nothing went wrong. The only reason she was ever on your schedule was the medication, and the medication ended. Eighteen months of monthly visits, and when the reason stopped, the relationship stopped with it.
That isn’t a program. That’s a lease you forgot to renew.
Five things to put in place before she gets there:
1. Know roughly when she’s done, from month two. Not when she’s close. If you can’t see the end coming, you can’t do anything about it.
2. Build the maintenance visit before she needs one. Labs, body composition, whatever yours is decide it while she’s still walking in every month.
3. Around month three she starts noticing her face. That’s not a sales conversation. That’s a conversation about something she’s already seeing in the mirror and already talking to somebody about.
4. Make one thing that outlives the medication. A membership she’s already on. A package with sessions left. Anything with a next appointment attached that isn’t a shot.
5. Pull everyone who finished a GLP-1 program with you in the last twelve months and count how many are still patients.
Number five will ruin your afternoon. Almost nobody has run it, and the first time they do, it’s single digits.
You didn’t lose her. You never gave her a reason to stay.
Comment GROWTH and I’ll tell you the first place I’d look in your schedule.
#medspaowner #medspagrowth #medspamarketing #medspabusiness #beautybusiness
She hits her goal. She tapers off. And then she’s just gone.
Nothing went wrong. The only reason she was ever on your schedule was the medication, and the medication ended. Eighteen months of monthly visits, and when the reason stopped, the relationship stopped with it.
That isn’t a program. That’s a lease you forgot to renew.
Five things to put in place before she gets there:
1. Know roughly when she’s done, from month two. Not when she’s close. If you can’t see the end coming, you can’t do anything about it.
2. Build the maintenance visit before she needs one. Labs, body composition, whatever yours is decide it while she’s still walking in every month.
3. Around month three she starts noticing her face. That’s not a sales conversation. That’s a conversation about something she’s already seeing in the mirror and already talking to somebody about.
4. Make one thing that outlives the medication. A membership she’s already on. A package with sessions left. Anything with a next appointment attached that isn’t a shot.
5. Pull everyone who finished a GLP-1 program with you in the last twelve months and count how many are still patients.
Number five will ruin your afternoon. Almost nobody has run it, and the first time they do, it’s single digits.
You didn’t lose her. You never gave her a reason to stay.
Comment GROWTH and I’ll tell you the first place I’d look in your schedule.
#medspaowner #medspagrowth #medspamarketing #medspabusiness #beautybusiness
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