Beyond The Technique Podcast

How much weight should you really give a bad review? 🤔

In our newest episode, Kati sits down with social scientist Katie Mullen to unpack the complicated relationship between human emotion, consumer behavior, and customer feedback. Katie started her career in public education and homeless services, studying the complex reasons behind why people make the choices they do. Now, she brings those data-driven insights into the beauty industry to empower small business owners to change their trajectory and build a better future for their families.

Tune in to learn why negative feedback is often about more than just the customer experience, and how understanding the human behind the review can help you make more objective, grounded decisions for your business.

🎧 Click the link in our bio to listen to the full episode!