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Beyond The Technique Podcast

@beyondthetechnique

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The #1 podcast for beauty industry leaders!🤎
✨Powered by @join_mya
✨Hosted by @katiwhitledge
Stream the latest episode below👇

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Tickets for the 2027 mya Salon Tour are LIVE! Grab yours at the link in our bio before your city sells out. 🫶

joinmya.com/mya-salon-tour-registration by @beyondthetechnique

Big dreams. Big mission. #beautyindustry by @beyondthetechnique

How much weight should you really give a bad review? 🤔

In our newest episode, Kati sits down with social scientist Katie Mullen to unpack the complicated relationship between human emotion, consumer behavior, and customer feedback. Katie started her career in public education and homeless services, studying the complex reasons behind why people make the choices they do. Now, she brings those data-driven insights into the beauty industry to empower small business owners to change their trajectory and build a better future for their families.

Tune in to learn why negative feedback is often about more than just the customer experience, and how understanding the human behind the review can help you make more objective, grounded decisions for your business.

🎧 Click the link in our bio to listen to the full episode! by @beyondthetechnique

What do you do when your salon experiences a walkout? 😅

In today’s new episode, Kati shares the biggest lessons learned from her own experience with team loss. She talks about giving yourself space to feel the emotions, knowing when it’s time to take action, and why connecting with other salon owners is absolutely essential for surviving the hardest seasons of leadership.

Bouncing back takes strategic rebuilding. Instead of scrambling to replace every stylist at once, you have to focus on intentional hiring to find the exact right fit. The key to staying prepared for the unexpected? Always be hiring, always be cross-training, and always market to your prospective team members before you actually need them.

🎧 Tap the link in our bio or comment PODCAST to listen to the full episode! by @beyondthetechnique

The wait is over!! mya Salon Tour tickets just dropped! 💌✈️

We’re heading to:

📍Austin
📍South Jordan
📍Boise
📍Columbus

to give you a real, behind-the-scenes look at what works (and what doesn’t) for the country’s top salons.

Seats are extremely limited, so you’ll want to pick your city fast (or just do all four)! 👉 Tap the link in our bio to secure yours before they sell out!

joinmya.com/mya-salon-tour-registration by @beyondthetechnique

In today’s new episode, we welcome back @theterraharvell, founder and CEO of Harper Ellis Hair Co. and Strata Salon Systems, to talk about the real responsibilities of leadership. Terra drops some hard truths in this clip: salon owners have a responsibility to build wealth—not just for themselves, but to create real, life-changing opportunities, benefits, and equity for their teams.

The beauty industry is facing a serious threat as rising student-loan defaults expose the gap between cosmetology education and sustainable career success. We’re diving deep into why business acumen, financial literacy, and proven career pathways must become part of every stylist’s education.

Terra shares candid advice for emerging stylists and challenges salon owners to step up, build profitable businesses, and create lasting wealth. If you’re ready to get into the right rooms, learn from proven leaders, and set aside your ego, this episode is a must-listen.

🎧 Click the link in our bio to tune into the full episode! by @beyondthetechnique

We can’t keep a secret much longer. 🤫 Tomorrow, we’re going live to announce all the details for the 2027 mya Salon Tour.

We’ll be walking through everything you need to know: the cities we’re visiting, the host salons, what you’ll take home from the event, and how to get your tickets.

Come hang out with us live tomorrow, Monday, Oct 26 at 3 PM ET. We’re even bringing on a special guest to chat with us: @shelbybills_, owner of Graeber & Company!

If you’ve ever wanted a real, behind-the-scenes look at what actually works (and what doesn’t) for other salon owners, this tour is for you.

Tap the link in our bio to RSVP and save your seat for the live reveal! 💌

https://joinmya.com/mya-member-tour-training by @beyondthetechnique

Cancel your Monday plans. Okay, not ALL of them… just 3 PM ET. 😉

We’re dropping every detail on the 2027 mya Salon Tour live, with special guest @shelbybills_ 👀

Link in bio to save your seat 💌

👉 Or go to joinmya.com/mya-member-tour-training by @beyondthetechnique

Are you charging what you’re worth, or are you discounting your value?

For salon owners and beauty professionals, pricing can be one of the toughest conversations to have. Especially when you’re worried about losing clients or feeling guilty about charging more.

But your time, skills, experience, and expertise deserve to be valued.

In this episode, we’re talking about the mindset behind discounting your services, recognizing your worth, and building the confidence to stand behind your pricing.

🎥 Watch the full conversation on YouTube!

Scan to watch or click this link https://www.youtube.com/watch?v=d_d1J1G2Vik

#salonbusiness #beautybusinesscoach #salonowner #hairstylisteducation #pricingstrategy knowyourworth beautyindustry by @beyondthetechnique

Do you naturally resist doing things just because “that’s how it’s done”? ✋

If you’re an entrepreneur, innovator, or independent thinker, your rebellious streak can be your biggest strength… but it can also be a stumbling block. In today’s episode, we explore how to navigate your own tendencies, meet your own standards, and discover what actually works for you without sacrificing your individuality.

We also dive into how this independent mindset impacts the way you lead. As Kati shares in this clip, the best way to get along with others is to stop expecting them to be exactly like you. What motivates you won’t necessarily motivate everyone around you, so it’s all about observing their tendencies and testing out different approaches to see how they respond.

🔗 Tap the link in bio or comment PODCAST to listen to the full episode! by @beyondthetechnique

Are you facing the same team challenges, relying on AI for business answers, or feeling exhausted from making every decision alone?

Award-winning salon owner and mentor @celenedupuis reveals four clear signs that it’s time to seek guidance—and why coaching should be the last investment you cut when business gets tough. She and Kati discuss navigating seasons of rebuilding, strengthening salon systems, understanding your finances, and surrounding yourself with people who can help you reach the next level.

Tune in for an honest conversation that will help you identify what’s holding you back, trust yourself, and take the next right step toward a more profitable and scalable salon! 👉 Comment PODCAST or tap the link in bio to listen now. by @beyondthetechnique

As salon owners and leaders, how often do we tiptoe around difficult conversations just to avoid hurting someone’s feelings?

We need to stop confusing being direct with being aggressive. You can be unsure, humble, and kind while still taking decisive action for your business.

If fear of criticism or hearing “no” has been making you timid about price increases, retail recommendations, or team management, this conversation is exactly what you need. We dive into how to take action before you feel confident, build your tolerance for rejection, and ask directly for what you want.

Courage is not something you are born with, it’s something you build through practice. 🎧 Grab your headphones and listen to the new episode at the link in our bio, and get inspired to do it scared! 💪♥️ by @beyondthetechnique