Posted On: November 3rd 2026, 01:35 pm
Maybe 🤔 this shouldn’t be your goal?
Every one and your dog 🐕 is saying you gotta be seen more, you gotta get it on more platforms, you gotta do video and make sure it’s everywhere.
But I think it’s full BS!
Has anyone thought to check with what the public is telling us? Nope I don’t think so.
38-45% of all real estate deals is from a warm referral
28% are from people using the same realtor from before (but 88% of people polled said they’d actually use them again - but we are so bad at long term follow up it drops to 28 yikes 😳)
So that’s 73% of all deals from current or directly transferred trust. And if you are half decent at staying in touch that would jump easily over 90%!
Yet we are choosing to listen 👂 to the be everywhere camp?
The be everywhere group is really damn good at being everywhere - but that group is like 1-5% of the agent population. It’s not likely you.
Play your game. Not theirs.