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Varun Patra

@p0tra

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Shaping INDIA’s creative economy | Culture · Cities · Policy
Co founder- @homegrownin @homegrowninmusic
+ @lokalconsortium @shriissthy + 🏎️

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A small look at what we’ve been building — and a big thank you to everyone who’s built it with us. More to come soon 🖤

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Homegrown:
India’s next-generation, culture-led media and
entertainment company.

The Homegrown ecosystem comprises of a
1. Digital media publication and network
2. ⁠Homegrown music JV Label Atlantic records
3. ⁠Culture-first Creative agency
4. Production house
5. ⁠Experiences and events
6. ⁠The Homegrown Festival and IPs

—

@homegrownin
@homegrownvoices
@homegrownoffline
@homegrowninmusic
@homegrownnetworks

< Homegrown | India | Next Gen | Culture Lifestyle | Network > by @p0tra

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9 days ago

Madly in love with what I do! // Featuring @p0tra // Co-founder of @homegrownin ⭐️
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For this episode, we spent a day with him, talking about his journey, the lessons from his past, his ambitions, and the passion that drives everything he creates. Some people don’t just do their work, they live it. And that’s exactly what makes their story worth telling.
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This series celebrates people who are genuinely in love with what they do, and whose passion shines through in their work, their conversations, and the way they show up every day.

Go check out @p0tra’s work and give him a follow if it resonates with you.

Crab signing out. 🦀
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📸 + ✂️ by @sickknikk

#MadlyInLoveWithWhatIDo #CreatorStories #FounderJourney #Homegrown #Passion CreativeJourney Storytelling Documentary Creators Inspiration taken in Mumbai - मुंबई by @p0tra

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2 months ago

A little recap on the last 30+ years, before we move to the next 30 & more.  
This site - www.varunpatra.com / IG note isn’t a final statement. It’s a reflection of my ongoing professional journey. I’m just documenting what I’ve built so far + I will try to lay out what comes next.  
I’m grateful to the ones who have shaped me, helped me relearn, co created with us and bring alive ideas that we all knew were possible - There are 100s of you, you know who you are and how you’ve played a role over the last 14 years  Head to www.varunpatra.com ( WIP ) to see a glimpse of what comes next + DM me of you want to co build or be part of some of the projects

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This is the story so far - The rest is what I’ll spend the next 30 years building.

< India | Homegrown | Homegrown Music | Shriissthy |SoftPower | Creative Economy | Varun Patra | Varsha Patra | Cultural Architecture | Mumbai Nighttime Vision | Creative City Operating System | Lokal Consortium | Recap | What’s Next > by @p0tra

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5 months ago

10 days in 30 secs — Seoul / Jeju with @vpatra @radhikapaprikaa @yesterdazed 🖤🇰🇷

< Korea / Travel / Jeju Islands / Seoul / Family / Reels > taken in Korea by @p0tra

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18 days ago

Starting my own passport photo-shop by @p0tra

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23 days ago

Aug - 3 Countries - 6 Cities - 2 🌓🌚
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🦀🪩🐶🏝️🍚☕️🕺🦾🏄🏼‍♂️🍜🇰🇷🇸🇬🇮🇳

🧑‍🧑‍🧒

🛩️

🧑‍🤝‍🧑👫👬👭

🖼️

🕺💃🪩

🦀🦀

🦾☕️

🛒🛒

🌊🏄🏼‍♂️

🐙

🇰🇷

🐶

🧏

🧑‍🏫👩‍🏫

🇰🇷🍚🍜

🏝️

🚶🚶‍♀️🚶‍♂️

🧗🚠

🇯🇵 by @p0tra

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a month ago

Culture As SoftPower 001 - Creative Economy - India’s biggest exports can be it’s culture and identity, a sector we haven’t tapped into or maximised in any form.

This series aims to breakdown how the creative economy can be one of the most important sectors for our nation to invest in as infrastructure.

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For the longest time, India’s creative industries were seen as culture — not as an economy.

But across music, fashion, film, design, festivals, gaming and the creator ecosystem, something massive has been quietly unfolding. A new generation of creators, entrepreneurs and communities are building the foundations of what could become one of the most powerful creative economies in the world.

For the past decade, through platforms like @homegrownin , we’ve had the privilege of being part of that shift — spotlighting emerging voices, building platforms for creators, collaborating with brands and producing cultural experiences that move youth culture forward.

Alongside so many artists, collectives, entrepreneurs and partners across the country, we’ve helped create spaces where independent culture could be discovered, developed and monetised — from digital storytelling to festivals, campaigns and creative networks that now connect tens of thousands of creators across India.

And yet, we’re only scratching the surface.

India’s creative economy is still one of the most untapped opportunities in the country — not just culturally, but economically and globally.

The next decade will be about building the systems, infrastructure and collaborations that allow Indian culture to travel further than ever before.

This is just the beginning.

< FYP | Explore | Culture X Creative Economy | Soft Power | India | South Asia > taken in Mumbai, Maharashtra by @p0tra

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7 months ago

48 Hours of 1/3rd breakdancing through Seoul 🇰🇷🍜🦿🤖🖼️🦌 by @p0tra

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a month ago

South Korea, Gam sa ham ni da” (감사합니다).

With my favourite people who luckily are also my family ❤️ @radhikapaprikaa @yesterdazed @p0tra

Who has a count on the number of expressions influenced by some Korean makaili and I clearly don’t know what the fuck to do in front of a camera that i overcompensated. by @p0tra

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a month ago

Idhar Udhar by @p0tra

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2 months ago

Culture isn’t a cost to cities. It’s infrastructure.

The cities winning globally aren’t just building roads, airports and business districts. They’re building creative economies.

Culture drives jobs. Tourism. Nightlife. Investment. Identity. Soft power.

India is betting on the Orange Economy. Mumbai already has the talent, industries and audiences. What it lacks is a vision—and an institution—to grow culture as an economic engine.

What if Mumbai had a Culture Mayor?

— Can we mobilise the above ?

Mumbai CreativeEconomy OrangeEconomy Creative Cities UrbanDevelopment CreativeCities Culture Ministry India Bengaluru Delhi Varun Patra Varsha Patra Homegrown by @p0tra

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2 months ago

अप्रैल, मई और जून⏪⏪ by @p0tra

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3 months ago