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Founder of Boost Mobile and MobileX
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25 years ago, I founded Boost Mobile and launched the brand in New Zealand back in 2001.

Now, after all these years, it’s time to bring Boost Mobile BACK to New Zealand! 🇳🇿🚀

 New era. Unfinished business.

New Zealand, here we come! by @padderton
14
6 hours ago
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The problem with this statement is that it completely misses the point.
Nobody is arguing that Supercars shouldn't have 14 rounds. Of course it should and think every team agreeees ( spelling mistake for those worried about my use of AI) . The Real question is why we are even in a position where the future of the championship is dependent on teams having to make concessions to fund the expansion of the sport.

RACE bought Supercars at a premium, yet now appears unable to fund the investment required to grow the championship, secure additional sponsorship and commercial revenue, and deliver on the opportunity everyone keeps telling us exists.

Instead, the burden is being pushed back onto the teams, the very people who have invested millions into the sport and are now being asked to help underwrite the ambitions of its owners.
Let's be clear agreeing to 14 rounds doesn't fix Supercars. It simply buys everyone more time.

The division between the teams hasn't appeared out of thin air. It has been created by the decisions, commercial strategy and lack of financial planning from the owners and management going back years . When teams are forced to fight over the economics of the championship, you don't have a united sport. You have a sport whose stakeholders have lost confidence in the people running it.

And let's stop pretending that more rounds automatically mean a healthier championship. More events mean more costs. Unless RACE can demonstrate how those events will generate the additional revenue needed to make them commercially sustainable, we're simply asking teams to take on more risk.

If Supercars is as healthy as we're continually told, with record crowds, record engagement and enormous commercial potential, then attracting the capital and commercial partners to fund its growth shouldn't be an impossible task.

The real question isn't whether Supercars should have 14 rounds. It's why the owners and management have failed to put the financial and commercial foundations in place to make that growth sustainable.
The teams can agree to this deal, but that doesn't mean the sport is fixed Until the people running Supercars address the underlying financial issues by @padderton
5
5 days ago
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I maybe the most impressive person I know..🤣🤣🤣🤣 by @padderton
3
a month ago
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Today my daughter Siena turns 21. Hard to believe it feels like only yesterday I was taking her to kindergarten, and now all these years later she’s grown into an incredible  yet still very expensive  young woman. 😂
Siena, I could not be prouder of the woman you’ve become, and the woman you’ll continue to be. Watching you grow into who you are today has made me incredibly proud every step of the way.
I love you so much and hope you have an amazing 21st birthday. ❤️ @siena.adderton by @padderton
12
4 months ago
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Happy Mother’s Day. Today is about celebrating all mums biological mums, step mums, and every woman who has dedicated her life to making sure the next generation grows up knowing what real love looks like.
Being a mum is hands down the toughest job in the world, and too often the sacrifices go unseen.
Jaye, the love you show our kids is endless, and the sacrifices you’ve made for our family will never be forgotten. We are endlessly grateful for everything you do and the incredible example you set every single day.
Today is your day to rest… although before you do, one quick question where exactly are the kitchen, washer, and dryer again? 🤣❤️ by @padderton
4
5 months ago
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I don't often get emotional but seeing @brooke.adderton stand up and receive her diploma from pepperdine had me a little teary eyed, but then I remembered I dont have to pay the tuition fees anymore so I smiled again🤣 so proud of you Brooke. by @padderton
21
5 months ago
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James leaving was inevitable. I called it early his ability to lead was always going to be compromised by the board, the teams, and the politics that come with both.
The reality is, the changes that are needed will never happen under the current structure. Unless there’s completely new ownership and the teams have less influence over decision-making, nothing meaningful will shift. The constant backstabbing and political environment make it almost impossible to attract or retain strong leadership.
I’ve been saying for years now despite all the hype, this isn’t a healthy sport behind the scenes.
The core issue is the board and the ownership. The sport needs serious investment, but the financials are in poor shape. They overpaid for Supercars, debt levels are high, and that limits any ability to reinvest properly.
This doesn’t end well trust me. by @padderton
16
6 months ago
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So proud of you, girl. Turning 12 in today’s world isn’t easy, but you’ve grown into such a loving and caring person. In a world that needs more kindness and compassion, you’re already showing everyone how it’s done.
You’re an amazing sister, aunty, friend, and daughter, and we’re all so lucky to have you in our lives.
Have the best day! And don’t forget… when you put me in the Old mans home, make sure you tell them to come change my diaper, will ya? 🤣 by @padderton
1
7 months ago
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Happy Birthday to my beautiful wife. 🎉
You somehow manage to put up with me and our girls, and you never put yourself first. You’re the best mum, wife, and friend anyone could ask for…
Oh, and thank you for accepting that somehow every conversation eventually ends up being about me. 🤣
Love you, girl. Have an amazing day today at Disneyland with 13 of Avalon’s friends in 100°F heat…
Now that’s what I call #Selfless ❤️ @jadderton by @padderton
23
7 months ago
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 by @padderton
1
8 months ago
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I am so lucky to have you in my life. I honestly can’t imagine what my life would look like if I hadn’t met you. I’m sure you sometimes dream about what your life would be like without me but I’m very glad we’ll never have to find out right ? .😅

I love you just as much today as I did when we got married… 

love you, girl. Happy anniversary. ❤️ @jadderton by @padderton
5
8 months ago
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Merry Christmas all. by @padderton
1
10 months ago
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