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Palmar - Content Production

@palmar.prod

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Purpose driven production studio.
Developing brands through creative storytelling & disruptive content.

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Reel 2026 by @palmar.prod

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7 months ago

Our new Reel is more than a collection of projects - it’s a reflection of growth.

To our team: thank you for the craft, the discipline, and the heart you bring into every frame.

To our clients: thank you for trusting us with your vision and allowing us to push creative boundaries together.

We can feel the evolution.
Clearer ideas.
Stronger storytelling.

More organic, more intentional, more us.
This is just the beginning of a sharper, more defined chapter. by @palmar.prod

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7 months ago

Reel 2026 by @palmar.prod

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7 months ago

Muy agradecidos con Xiaomi por confiar en nosotros para esta campaña rumbo al Mundial.

Un orgullo ver estas fotografías formar parte de la ciudad y conectar con tanta gente. Gracias a Edson Álvarez por ser parte del proyecto y a @mbeharb por capturar cada imagen con tanto carácter.

¡Por más proyectos juntos!

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A huge thank you to Xiaomi for trusting us with this World Cup campaign.

Seeing these images become part of the city has been incredibly rewarding. Thanks to Edson Álvarez for being part of the project, and to @mbeharb for capturing every frame.

Credits.

Photographer: @mbeharb.
Camera Assistant: @ericktedo.
Talent: Edson Álvarez
Xiaomi: Andrés Ostos
Executive Producers: @jpcaso, danbotla, @esther.nava.549 & @charlo.fue
Line Producers: @guerrero0590 & @edutena_9
Unit Manager: Humberto Cardenas
Director of Photography: @julian_alvarez.
1st AC: Daniel Hernandez Castillo
Gaffer: Mauricio Reyes
Video Assists: Emiliano Villavicencio & Jorge Ontiveros
Camera Equipment: Raul Valdez
Production Design: @retanus
MUA / Styling: @byfabianaestay & @igna.styling
Swing Crew: Juan Rafaela
PA: @adrian_correa97
Editors: @mateozavalag, @rexcordova & @juliantrujillo.foto by @palmar.prod

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2 months ago

Un proyecto que nos llevó de estadios a calles y foros, con una propuesta visual increíble liderada por la dupla de directores Mateo Zavala y Rex, cuyo craft y visión le dieron una identidad única a este contendido!

Muy orgullosos del resultado y de todo el equipo que lo hizo posible.

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A project that took us from stadiums to city streets and studio sets, brought to life through the incredible craft and creative vision of directing duo Mateo Zavala and Rex, whose work gave this campaign its own unique identity.

We’re incredibly proud of the final result and of the entire team who made it possible.

Credits.

Talent: Edson Álvarez.
Xiaomi: Andrés Ostos.
Directors: @mateozavalag & @rexcordova.
Director of Photography: @julian_alvarez.
1st AD: @seb.ibarra.
Executive Producers: @jpcaso, @danbotla, @esther.nava.549 & @charlo.fue.
Line Producers: @guerrero0590 & @edutena_9.
Unit Manager: Humberto Cardenas.
Director of Photography: @julian_alvarez.
1st AC: Daniel Hernandez Castillo.
Gaffer: Mauricio Reyes.
Video Assist: Jorge Ontiveros.
Camera Rental: @atr.rental & @spora_rentals.
Camera Assistant: @ericktedo.
Production Design: @retanus.
MUA / Styling: @byfabianaestay & @igna.styling.
Sound Mixer: Roberto Cervantes.
Editors: @mateozavalag, @rexcordova & @juliantrujillo.foto.
Colorist: @diegoflba.
Location: @est_churubusco
PA: @adrian_correa97 by @palmar.prod

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2 months ago

Los grandes proyectos siempre son el resultado de un gran equipo.

Gracias a Xiaomi por la confianza y a cada persona que formó parte de esta producción. Fue un gusto compartir este proyecto con tanto talento.

¡Nos vemos en el siguiente!

—

Great projects are always the result of great teams.

Thank you, Xiaomi, for your trust, and thanks to everyone who helped bring this production to life. It was a pleasure creating this together.

On to the next one!

Credits.

Talent: Edson Álvarez.
Xiaomi: Andrés Ostos.
Directors: @mateozavalag & @rexcordova.
Director of Photography: @julian_alvarez.
1st AD: @seb.ibarra.
Executive Producers: @jpcaso, @danbotla, @esther.nava.549 & @charlo.fue.
Line Producers: @guerrero0590 & @edutena_9.
Unit Manager: Humberto Cardenas.
1st AC: Daniel Hernandez Castillo.
Gaffer: Mauricio Reyes.
Video Assist: Jorge Ontiveros.
Camera Rental: @atr.rental & @spora_rentals.
Camera Assistant: @ericktedo.
Production Design: @retanus.
MUA / Styling: @byfabianaestay & @igna.styling.
Sound Mixer: Roberto Cervantes.
Location: @est_churubusco
PA: @adrian_correa97
BTS Video by: @tavo_mx999. by @palmar.prod

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2 months ago

Una colaboración con @lorealparis y @amazonmex. Gracias a ambas marcas por la confiar en el equipo para estos contenidos.

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Our latest collaboration with @lorealparis x @amazonmex. Thanks to the brands for trusting us with this series.

Credits.

Director: @chrismatamorosr
Executive production: @jpcaso
Production: @edutena_9 & @guerrero0590
PA: @adrian_correa97 & @rafael_monroy067
DoP: @pablomercadodp
Color: @juanluisfloreswork
Gaffer: @julightfcw_gaffer
Art: @retanus
Swing: Juan Rafaela by @palmar.prod

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3 months ago

LOREAL X AMAZON X PALMAR by @palmar.prod

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3 months ago

Las fotos de @leomanzo que hicimos para @lorealparis y @amazonmex

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A closer look at the stills we created for @lorealparis and @amazonmex featuring @leomanzo.

Credits.

Photographer: @leomanzo
Executive production: @jpcaso
Production: @edutena_9 & @guerrero0590
PA: @adrian_correa97 & @rafael_monroy067
Gaffer: @julightfcw_gaffer
Art: @retanus
Swing: Juan Rafaela by @palmar.prod

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3 months ago

Gracias @cmvrrpartners por confiar en nosotros para esta campaña digital en colaboración con HONOR y con @chinguamiga.

Dupla de @gonramireez en la dirección y @hectorcuevas_dp como DP que lograron ejecutar más de 4 contenidos en menos de 6 horas de rodaje.

Echenle un vistazo a la campaña

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Thank you @cmvrrpartners for trusting us with this digital campaign in collaboration with HONOR and @chinguamiga.

Proud of the duo behind it: @gonramireez directing and @hectorcuevas_dp as DP, bringing more than 4 pieces of content to life in under 6 hours of shooting.

Take a look at the campaign.

Credits.

Directed by @gonramireez.
Director of Photography: @hectorcuevas_dp
1st AD: @danielameljem
Executive Producer: @pau.junco
Line Producer: @edutena_9
Unit Manager: @guerrero0590
PA & Equipment Manager: Jorge Jiménez Pizarro
PA: Diego Suarez
AC: Albert Duran
Director of Still Photography: @jessicaposada.nef
Director of BTS Photography: @mbeharb
Camera Operator B: @pablo.oe
Gaffer: Fulgencio Pascual
Lighting Crew: Diego Valois, Jorge Barajas & Rafa Monroy
Video Assist: Jorge Ontiveros
Production Design: @retanus
Art Assistant: Saima Lechuga
Swing Crew: Swing & Swing
Wardrobe: @analumarban
Make Up: @eiyarimua
Talent Make Up: Andrea by @palmar.prod

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4 months ago

HONOR X PALMAR by @palmar.prod

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4 months ago

Algunos de los resultados de la foto fija de esta campaña para HONOR con @chinguamiga

Fotos por @jessicaposada.nef & @mbeharb.

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A closer look at some of the stills from our latest campaign for HONOR with @chinguamiga.

Shot by @jessicaposada.nef & @mbeharb.

Credits.

Photography: @jessicaposada.nef & @mbeharb.
1st AD: @danielameljem
Executive Producer: @pau.junco
Line Producer: @edutena_9
Unit Manager: @guerrero0590
PA & Equipment Manager: Jorge Jiménez Pizarro
PA: Diego Suarez
Camera Operator B: @pablo.oe
Gaffer: Fulgencio Pascual
Lighting Crew: Diego Valois, Jorge Barajas & Rafa Monroy
Video Assist: Jorge Ontiveros
Production Design: @retanus
Art Assistant: Saima Lechuga
Swing Crew: Swing & Swing
Wardrobe: @analumarban
Make Up: @eiyarimua
Talent Make Up: Andrea by @palmar.prod

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4 months ago