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Clay draws out the week. Turmeric calms it down. Leave it ten minutes, rinse warm, and let Sunday do the rest.
Shop the Turmeric Clay Mask — link in bio.
#claymask #maskday #papaetfilles by @papafilles

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11 hours ago

Four quiet signs your base is fighting your lipstick, and the small fix before you reapply. by @papafilles

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2 days ago

Skincare shouldn't need a glossary. Here's what's actually in the routine — four ingredients, what each one does, and nothing you can't pronounce.
Swipe, then shop the full routine — link in bio.
#ingredientliteracy #cleanbeauty #papaetfilles by @papafilles

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3 days ago

Some routines are loud. This one is quietly intentional.
Papa & Filles is testing this Night Cream Rose-Gold Editorial Hero.jpg direction with a real approved visual.
Learning signal: the strongest imported Instagram post has 144 visible engagement actions.
Next test: Create one content card that deliberately borrows the winning hook/style, but uses a final approved Papa & Filles Drive asset.
Shop Papa & Filles: https://papafilles.com by @papafilles

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5 days ago

Season 2 starts now.

What began as an idea between a dad and his daughters has become something so much bigger. More products. Better formulas. Bigger plans. And we’re just getting started.

Welcome to the next chapter of Papa & Filles.

Thank you to everyone who’s been here since day one, and welcome to everyone joining us now. Trust us… you haven’t seen anything yet.

#PapaAndFilles #SkinHasNoPronouns #BeautyBrand #SkincareCommunity #CanadianBeauty taken in King City, Ontario by @papafilles

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5 days ago

Your skin has a day shift and a night shift. Swipe for the simplest version of both — no extra products, just the right order.
Save it. Screenshot it. Stick it on the mirror.
#ampmroutine #skincareorder #papaetfilles by @papafilles

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5 days ago

Are you passionate about Clean Beauty? Papa & Filles is looking for you join our ambassador program and start earning money. #skinhasnopronouns #papafilles by @papafilles

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6 days ago

Moisturiser doesn't add moisture so much as lock it in. That's why it goes last. Skip it and your serums quietly evaporate.
Shop Face Moisturizing Cream — link in bio.
#moisturizer #skincarebasics #papaetfilles by @papafilles

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8 days ago

Wear the color. Papa & Filles. Skin has no pronouns. #papafilles #skinhasnopronouns taken in Toronto Canada by @papafilles

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9 days ago

Vitamin C is a morning habit, not a miracle. A few drops before SPF, daily. The results show up in week three, not day one. Worth it.
Shop the Vitamin C Serum — link in bio.
#vitaminc #brighteningserum #papaetfilles by @papafilles

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12 days ago

No time isn't an excuse — it's a four-step routine. Swipe for the five-minute face: cleanse, treat, seal, protect. Done before your coffee's cool.
Save this for tomorrow morning.
#skincareroutine #fiveminuteface #papaetfilles by @papafilles

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14 days ago

Argan oil isn't a trend, it's a 30-second finishing step. Two drops, warmed between palms, pressed over the face at night. That's it.
Meet the Moroccan Argan Oil — link in bio.
#arganoil #facialoil #papaetfilles by @papafilles

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15 days ago