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Melissa ~ Brand + Graphic Designer(@papercuts_nz)'s profile avatar HD Profile

Melissa ~ Brand + Graphic Designer

@papercuts_nz

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Strategic branding for female led businesses. Because a strategically designed brand turns heads.
And opens wallets.
Open now for bookings 🌟
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Wanting to increase your prices but not sure if you should? 👉🏻 by @papercuts_nz
40
3 years ago
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Why Papercuts? Inspired by @hop_marketing’s recent post, I thought I would explain the reasons behind my unusual business name. Eleven years ago I resigned from my job in the creative industry to become a stay at home mum for my two young babes. 8 months in I realised I desperately missed being creative so I got crafty with paper at the dining room table with my eldest while the baby slept. It’s a lot easier to be creative with your hands with tiny children beside you, rather than sitting infront of a computer. I never even meant to start a business. I would send packages of gift tags to friends and they started asking for more. My first order for 1000 gift tags was created by myself and Miss 4. (Thanks @frostingcakeryau I’ll be forever grateful 🫶🏻) I went to markets to sell my paper goodies, built a (very basic) website and would be up until midnight some evenings filling orders. The name Papercuts just fit because my product was literally Paper that had been cut. Although it was really a hobby business, it allowed me the time and space to learn HOW to run a business. So when I was asked to create a logo design for a customer, my business naturally evolved into what it is today. Ive thought about changing the name as some people may think it’s named after a paper wound 🥴 but I feel like I’ve spent 10 years building the brand, I’m not sure if I want to loose that. Also I love what cutting paper implies, precision and attention to detail. I handle every project with care and ensure each detail is carefully crafted so I think it still works for me! by @papercuts_nz
38
3 years ago
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It’s been a busy few weeks at Papercuts HQ. Thanks for all your support! I’m now taking branding bookings from mid September. Here is some client love from my recent branding client which I finished last week…I can’t WAIT to share this one with you! Thanks Denise @the.art.of_becoming for this beautiful reference. This week has seen the start of two new exciting branding packages with LOTS of colour 🌈 🎨 watch this space… by @papercuts_nz
7
3 years ago
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At some point, the logo you threw together when you were “just giving this business thing a go”, might stop feeling like the business you’ve actually built. (And no shade on creating a DIY logo when you first start out, we’ve all been there). And honestly? That’s a good problem to have. Maybe your offers have evolved. Your dream client has changed. Your confidence has grown. But if your branding is still giving 2021 side hustle energy, it might be time for a revisit. Your brand should reflect where you are now and where you want to go next. So if your business has outgrown its branding, consider this your little judge to give it the glow-up it deserves. by @papercuts_nz
2
6 hours ago
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A brand as thoughtful as the pieces it creates. Designed for after noon ceramics - a husband and wife duo, this identity embraces organic forms, handwritten details and a sense of imperfection that humanises the brand. Inspired by the hands behind the craft, this brand is warm, individual and celebrates the beauty of slow made items and the people who create them. by @papercuts_nz
0
5 days ago
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Revealing the front cover of the 2027 @kiwi.firefighterscalendar. 🔥 🧡 🗓️ Preorders now open, check out kiwifirefighterscalendar.co.nz to secure yours. by @papercuts_nz
0
6 days ago
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It’s almost here! 🔥 the 2027 Kiwi Fire Fighter Calendar is almost in our hot hands (pun intended!) and pre orders are open. Swipe to see a sneak peek of some of the incredible guys who have trained so hard and put themselves out of their comfort zone, all for a good cause. Supporting men’s health. Link to preorder is in our stories. by @papercuts_nz
1
10 days ago
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New Acai spot in Ponsonby. @ayrenz_official From the colour palette to the overall visual identity, we worked closely with Amina to create the branding to feel as fresh and premium as the Acai bowls they create. Interiors by @hellospacenz @iconic_decoration ography by @papercuts_nz
4
19 days ago
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Your business might be better than your branding is making it look. Have a read and let me know which one you are guilty of 🫣 by @papercuts_nz
2
20 days ago
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Introducing the new branding for @maxim_build. Maxim Build specialise in high end construction and project management and were after a slick and sophisticated brand which would stand the test of time. We wanted their new branding to highlight the attention to detail and craftsmanship that Maxim Build brings to every job. The X gives the brand a unique point of difference through a subtle custom detail introduced to the lettering. The brand colour palette is largely the same for a cohesive change to the new branding, however we added a slate grey for contrast and a fresh feel. It was a pleasure to work with you Tommy! by @papercuts_nz
2
21 days ago
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A little sneak peek! 🔥 🗓️ The 2027 @kiwi.firefighterscalendar has officially gone to print! It’s always a huge team effort to bring this project to life and I’m always excited to be part of the process. I can’t wait to share more! Dream team @bevin_james @sarahweberphotography @bex.makeupology @motatnz @katpaullediting by @papercuts_nz
2
a month ago
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Two brands concepts. One gets chosen. But what happens to the other one? This one became a sticker. A symbol made from the letters of the company name that didn’t make the final cut, but still deserved a little moment. by @papercuts_nz
0
2 months ago
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