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PARIA - Cycling & Running Apparel

@paria.cc

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Cycling clothing & streetwear brand.
Performance cycling apparel with bold graphics.
Running kit now available.
📍 Leeds, UK
Drops, rides & café ↓

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Spend £99+ and get these banging shades free (saving £50 in the process)

Dope eye wear framing your beautiful face and protecting you from intrusive sun rays

All our sunglasses come with protective case and guaranteed steez.

#paria #cyclingapparel #cyclingfashion #ridehard #unordinary taken in Leeds, England, UK by @paria.cc

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14 days ago

BTS - @amietakesphotos Isla Canarias.
Soaking up the vibes

#CyclingCommunity #CyclingApparel #WomenWhoRide #SocialRide #PARIA Female cyclist taking a selfie during a road ride in Lanzarote wearing a purple patterned PARIA cycling jersey, white helmet and mirrored sunglasses on an empty volcanic road beneath blue skies. taken in Lanzarote - Islas Canarias by @paria.cc

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16 days ago

WE HAVE A WINNER.
Elsie won our £250 giveaway with our friends @lifejacketskin
Just in time for Summer VS 3.0 to hit the UK

Keep a watch out as we are going to be running a few more giveaways

#CyclingCommunity #CyclingApparel #SocialRide #PARIA #WomenWhoRide Two cyclists riding through woodland wearing matching PARIA road cycling kit, including premium cycling jerseys and bib shorts, during a sunny endurance ride. taken in Leeds, England, UK by @paria.cc

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17 days ago

PARIA: Not just along for the ride

Our events have always been about getting together, and having a good time. Social cycling events, but if you are smashy smashy - do your thing. If you are about taking in the scenery, chilling and soaking up the miles then we've got you as well.

Our 2026 Paperboy ride was all about the Paria Fam. And you nailed it
Going beyond the cycling apparel - it's a vibe

Ride. Eat. Drink. Stay longer.
See you at the next one.

#CyclingCommunity #SocialRide #CyclingApparel #RideEatDrink #paria

📸@jckbltn Four cyclists smiling together after a group ride, wearing performance cycling kit and sunglasses in bright summer sunshine at the PARIA event. taken in Brudenell Social Club by @paria.cc

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22 days ago

SUMMER VIBES | Summer miles hitting SUMMER VIBES | Summer miles hitting #womenwhoridemotorcyclesdifferently.
☀

📸 @amietakesphotos

#PARIA #RideParia #RideUnordinary #WomensCycling #WomenWhoRide Female cyclist wearing a PARIA women's short sleeve cycling jersey with abstract pink, teal and white graphics, standing beside a road bike on a coastal road. taken in Lanzarote - Islas Canarias by @paria.cc

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24 days ago

Still time to win £250 worth of LifeJacket x PARIA ☀️🚴

To enter, head to the link in bio. That’s it, this prize could be yours!

#Giveaway #gotyourback #CyclingKit #sunprotection by @paria.cc

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a month ago

PARIA Kit bundles live.
Jersey + Bib shorts

[SPEND £99.
GET FREE SUNGLASSES.]

📸 @amietakesphotos 👊🏻🤘🏻

#PARIA #Cyclingfashion #cyclingstyle #ridehard #cyclingaddict Front view of a cyclist on a road bike wearing a black Paria cycling jersey and large blue-lens performance cycling sunglasses, available in our summer kit bundle deals. taken in Lanzarote - Islas Canarias by @paria.cc

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a month ago

The PARIA running collection is back.
Lightweight tees.
Race Shorts
Summer miles.

Available NOW

#RunningCommunity #unOrdinary #PARIA #leedsrunning #runningapparel Close-up portrait of a runner with crossed arms modeling a moisture-wicking orange, yellow, and blue spray-gradient running t-shirt from the summer kit restock. taken in Chapel Allerton by @paria.cc

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a month ago

PARIA KIT | In the Wild
Our running and cycling apparel used as god intended

#unOrdinary #Cyclingfashion #PARIA #leedsrunning #paperboy

📸 @jckbltn A line of cyclists standing with their road bikes at the start line of the Paria Paperboy 2026 event, featuring a rider in a vibrant pink patterned Paria cycling kit in the foreground. taken in Brudenell Social Club by @paria.cc

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a month ago

COMPETITION TIME ⏰⚠️

THIS WEEK ONLY:

Win £250 of Paria cycling kit + LifeJacket Skin Protection to keep you covered on every ride.

Link in Bio T&Cs apply ☀️ by @paria.cc

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a month ago

Some things are just too good to stay locked away in the vault. We’re further opening up the archive to give some of our favourite past drops, pieces, and rare collabs a proper home. Limited stock and sizes with up to 80% OFF RRP

#Cyclingfashion #unOrdinary #PARIA #archivefashion #cyclingstyle #RunningCommunity Close-up portrait of a man wearing a pink cap and a grey Paria crewneck sweatshirt, featured in the casual streetwear collection for the Paria archive sale. taken in Leeds, England, UK by @paria.cc

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a month ago

THE ARCHIVE IS OPEN.

Some of our favourite pieces.
Some gone forever.
Once they're gone, they're gone.

Come Shop Our Archive

#unOrdinary #archivefashion #Cyclingfashion #cyclingstyle #PARIA A woman sits astride a fixed gear bike in PARIA geometric patterned kit in central New York taken in Leeds, England, UK by @paria.cc

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a month ago