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PARLUX

@parlux_ltd

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Top 100 global beauty co. behind @billieeilishfragrances, @betterworldfragrancehouse, @parishiltonfragrances & more. #TeamParlux
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A look back at TFWA Cannes 2026. We were proud to showcase the latest fragrance innovations across our global portfolio and connect with our valued partners from around the world. From exciting new launches to what’s ahead, TFWA Cannes was a celebration of the creativity, innovation and partnerships that continue to drive Parlux forward. Thank you to everyone who joined us in Cannes. We look forward to what’s next! taken in Cannes, France by @parlux_ltd
2
5 days ago
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Introducing ICONIC QUEEN Eau de Parfum by @parishilton, the newest fragrance from @parishiltonfragrances. A celebration of confidence, individuality and modern glamour, ICONIC QUEEN expands the ICONIC collection with a captivating floral amber composition. A sparkling splash of kir royale meets queen jasmine and hypnotic amber, creating a majestic bouquet of luscious fruits and velvety florals with a radiant, timeless finish. Now available at ParisHiltonFragrances.com and exclusively on @ultabeauty’s TikTok Shop, ahead of its nationwide rollout across Ulta Beauty stores and Ulta.com beginning November 1, with international expansion across key global markets. You don’t follow the crown. You are the crown. by @parlux_ltd
6
7 days ago
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“This Was All Joe’s Idea.” A mystery that kept everyone guessing before revealing @joejonas as the global brand ambassador for INSPIRE, the new men’s fragrance by @kennethcole. 🎯 Outdoor advertising by @milkmoney by @parlux_ltd
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21 days ago
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@joejonas is the guide and the view 😍 🎯 Pedicabs by @milkmoney by @parlux_ltd
66
24 days ago
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Introducing INSPIRE, the new men’s fragrance by Kenneth Cole, starring Global Brand Ambassador Joe Jonas. Built around confidence, individuality and not taking yourself too seriously, INSPIRE marks a bold new chapter for Kenneth Cole Fragrances, shaped by Joe’s personality, humor and creative collaboration. From a viral teaser campaign that had fans guessing to a reveal that turns traditional fragrance advertising on its head, INSPIRE was designed to spark conversation and do things a little differently. Created by Christine Hassan, Perfumer at Givaudan, INSPIRE is a modern woody aromatic fragrance balancing bright citrus and aromatic spice with warm woods and amber. A huge thank you to the incredible partners who brought INSPIRE to life: Kenneth Cole and team, Joe Jonas and his team, Christine Hassan and Givaudan, our U.S. retail launch partners Nordstrom and Nordstrom Rack, and, of course, our Parlux dream team. A true collaboration from start to finish, and one we’re incredibly proud to share. @joejonas @kennethcole #KennethColeINSPIRE #JoeJonas by @parlux_ltd
6
a month ago
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We’re proud to have two of our brands named Finalists across three categories in the 2026 @beautymatterofficial Awards, recognizing the innovation, creativity and community building that continue to move our brands forward. @BetterWorldFragranceHouse Summer Mink | Best Breakthrough Fragrance @BillieEilishFragrances Best Product Packaging Design Best Community Engagement This recognition is a testament to the incredible teams and partners behind these brands and the work they continue to deliver. Congratulations to all of this year’s Finalists. We look forward to celebrating in New York City on December 7. by @parlux_ltd
3
a month ago
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More Intense. More Eilish. The original Eilish you love, turned all the way up. Eilish Intense amplifies the signature Amber Gourmand with richer vanilla, warm amber, soft spices and deeper woods for a warmer, more enveloping experience. A look back at bringing Eilish Intense to Michigan Avenue in Chicago with @ultabeauty. by @parlux_ltd
0
2 months ago
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Summer fades. Intensity lingers. Warm berries, richer vanilla, soft spices and deeper woods make Eilish Intense the perfect transition into the season ahead. by @parlux_ltd
3
2 months ago
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ICONIC has arrived in the UK. 🇬🇧✨ Proud to celebrate the UK launch of @parishilton’s ICONIC with our incredible partners @11.11media and @phoenixbeautyltd. Discover ICONIC at @theperfumeshop — a luminous floral-fruity fragrance featuring pear blossom, peony and warm sandalwood. by @parlux_ltd
3
2 months ago
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Parlux is thrilled to introduce Eilish Intense by Billie Eilish, the newest addition to the award-winning @billieeilishfragrances portfolio. The original Eilish, turned all the way up. The signature Amber Gourmand is amplified with richer vanilla, warm amber, soft spices, and deeper woods for a more enveloping, elevated expression. The signature sculptural silhouette, an abstract interpretation of the human bust, is reimagined in luminous, radiant gold. A visually striking bottle designed to stand alone as a piece of art. Available now at BillieEilish.com. Coming soon exclusively to @ultabeauty, with select international retailers to follow. by @parlux_ltd
3
3 months ago
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Fans had the opportunity to discover Cloudar, the newest fragrance from Drake’s @BetterWorldFragranceHouse, during the FIFA World Cup Final in New York City through an immersive fragrance sampling experience. Set against one of the world’s biggest sporting events, the activation invited consumers to experience the fragrance firsthand, creating authentic moments of discovery and meaningful brand connection throughout the day. by @parlux_ltd
1
3 months ago
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@betterworldfragrancehouse by Drake introduces Cloudar, the new Eau de Parfum — available exclusively at @ultabeauty. A refined woody aromatic that moves between lightness and depth. Crafted in collaboration with perfumer Michael Carby and Givaudan, top notes of crystallized ginger and nashi pear open into a heart of clary sage and jasmine sambac, settling into a base of tonka bean, vetiver, and atlas cedar that lingers long after the moment passes. Thank you to our partners at @dreamcrew for an extraordinary creative collaboration, and to @ultabeauty for an incredible partnership. by @parlux_ltd
4
4 months ago
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