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Behind the creatives behind fashion & culture.
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PayAttention, Issue 4.We believe the people behind the work deserve just as much attention as the work itself.For this issue, we speak with photographer Laura (@seekhappydays) where we talks us through her creative process, the importance of strong ideas, and the barriers many creatives are facing while building their careers. Read the conversation.@seekhappydays, We See You.#payup #creativebehindthescenes #photographer #creativesinlondon by @payupmag

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5 days ago

We’re hiring! 📣Hey guys! We’re looking for a Graphic Designer to join the PayUp team.You’ll work closely with our Head of Editorial & Social and Creative Director to create engaging visuals across our platform. From news graphics and Instagram carousels to social assets and campaign concepts, you’ll play a key role in shaping PayUp’s visual identity.We’re looking for someone with strong graphic design experience, a great eye for typography and layout, and a genuine passion for fashion, culture and the creative industries. Whether you’re self-taught, a student or a recent graduate, we would love to see your work.📍 Remote⏰ Flexible hours🤝 Volunteer roleIf this sounds like you, please send your portfolio and a short cover letter telling us a little about yourself to payupmag@gmail.com.We See You. by @payupmag

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9 days ago

@freetheyouth_ghana and @jumpman23 come together on a collaborative collection, brought to life through an Afro-surrealist approach that embodies the boundless spirit of youth across nations like Ghana. It celebrates a generation shaped by its upbringing, carrying its culture, identity, and ambition wherever it goes - leaving its mark on the world without ever losing sight of their roots.Photographer @ilyachemetoffProduced by @division.globalConcept & Creative Direction @treefillingwindowMD/EP - Americas @jacqwilkinsonExecutive Producer @__djenkiExecutive Producer @arthurparratteLine Producer @n_jbrtProduction Coordinator @cheyleaLighting Director @richardandrestills2nd Lighting Assistant @leonardodenizon3rd Lighting Assistant @victor_tionnaisDigi-Tech @philbillemont1st AD @zadbertino2nd AD @carolinedebiaMovement Director @andnoseStylist @imruhStylist Assistant Julie Jachertz Stylist Assistant @carolijnhooijMake-up Artist @____lm_a____ Body Painter @athenapagintonBody Painter Assistant @shanamontierHair Stylist @melissa_rouilleHair Stylist Assistant @millsmouchopedaProduction Designer @justineponthieuxAssistant Designer @studio.montetAssistant Designer @pieter.eliensLocation Manager @rcarciofoLocation Assistant Camille GuillemainLocation Assistant Clémence LavaurDriver FTY Robin BroussierBTS Directors @red_lebanese_ @redexpanseRetouching studio @connecticut.paris by @payupmag

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9 hours ago

On location.@matthewfishmanbeauty makeup bts for @chxrry’s @applemusic interview with @travismills 📸: @matthewfishmanbeauty by @payupmag

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2 days ago

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2 days ago

The provisional #LondonFashionWeekSS27 schedule has landed.From established houses like @alexandermcqueen to the industry’s next generation @petrafagerstrom here’s who’s showing across five days of London Fashion Week.Save this post to keep track of the week and let us know which shows you’re most excited for. Key:NG = NEWGEN (British Fashion Council initiative supporting emerging designers)FT = Fashion Trust (designers supported by the Fashion Trust initiative)#LFWSS27 #SS27 #FashionWeek by @payupmag

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5 days ago

On Location. @rapharrells, backstage photography at the Robert Wun Haute Couture show at #parisfashionweekCredits:Millinery @awongoldingJewellery @anabelachanStyling @patti_wilson @streetersagency | @briconstyleMakeup @valentina1121liHair @alipirzadehMovement direction @jorgedorsinvillePR @lucienpagescommunication @lucienpagesProduction @villaeugenieCasting @11castingMusic @ericlui.ost📸: @rapharrells by @payupmag

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6 days ago

The artists behind this week’s biggest fashion and culture stories.From @coree.moreno’s weightless goddess braid for @zendaya’s Odyssey press run, to @meshhenry’s electric choreography for “the bridge” music video, here’s the rundown. 📡#PayUp #creatives #fashionnews #behindthescenes by @payupmag

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7 days ago

On Location. @jiiinkim makeup and hair artist bts at the @gyoureekim show. 📸: @jiiinkim by @payupmag

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8 days ago

@olivier_rousteing has been appointed Creative Director of @rabanne. After 14 years at @balmain the designer takes the helm at Rabanne, where he will present his first runaway collection at #parisfashionweek in March 2027. by @payupmag

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12 days ago

On Location. @giovannimpiccirilli haute couture work for @maisonfrancescoscognamiglio 📸: @giovannimpiccirilli by @payupmag

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11 days ago

@dulciedavy is a Royal College of Art Sculpture MA student - her Afrofuturist practice transforms industrial materials into intricate portraits. In Nyelle (2026), hand braided cable wire to emulate cornrows, Swiss watch mechanisms and beads come together to explore identity, connection and community. @dulciedavy, We See You. 📸: @dulciedavy #payup #sculpture #art #news by @payupmag

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12 days ago