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Inspiring entrepreneurs of tomorrow
Hosted by @ed_little_
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About the podcast đŸŽ™ïž: 

Say hello to Georgie Bell, co-founder of The Heart Cut - an independent bottler that is democratising the whisky industry for a new world.

Historically, independent bottling was reserved for the 0.1% niche of traditional whisky drinkers. It was a bit dusty, heavily reliant on third-party cask brokers, and the true story of the distillery was often lost along the way. Georgie and her husband, Fabrizio, saw an opportunity to zag against tradition and do things a little differently.

Georgie is a whisky prodigy. Starting her career as a bartender in Edinburgh, she went on to become the Global Whisky Ambassador at the Scotch Malt Whisky Society by age 24. She holds a degree in distilling with the highest mark in the world that year, is a Keeper of the Quaich (pronounced quake), and a Liveryman of the Worshipful Company of Distillers. After 13 years climbing the ranks at corporate giants like Diageo and Bacardi, she traded corporate travel for the barrel.

Launched in September 2023 - the exact same week she gave birth to twin girls - The Heart Cut goes directly to the world’s most exciting distilleries. Buying 100% of their casks from partners like White Peak in England, Stauning in Denmark, and Starward in Australia, they preserve the full story of the makers. With their brand new ‘Slow Whisky Club’ subscription, they are delivering 30ml ‘pocket pours’ straight to your door, moving whisky away from an exclusive club towards a form of personal discovery and pleasure. 

In this episode, we talk about the reality of launching a business while welcoming twins, leaving corporate infrastructure behind, and why the ‘slow movement’ is exactly what the modern drinks industry needs.

Pour yourself a dram and enjoy.

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About the product đŸ„ƒ:

The Heart Cut is an award-winning independent whisky bottler founded by industry veterans Georgie Bell and Fabrizio Leoni, dedicated to championing global craft distilleries over mainstream heritage brands. Taking its name from the purest, prized portion of the distillation run, the brand releases highly limited single-cask and small-batch whiskies sourced from diverse regions - ranging from American craft producers and Australian single malts to Danish rye and English distillers. By focusing strictly on flavour, provenance, and experimental profiles rather than age statements or marketing clout, The Heart Cut offers curated, accessible expressions designed to broaden drinkers’ palates and showcase the modern landscape of global whisky.

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About the people đŸ‘©â€đŸ’Œ:

Name: Georgie Bell-Leoni
Age: 38
Lives: London
3 Hobbies: Whisky, Swimming, Finding hole in the wall restaurants + wine bars 
Books: The Art of Gathering by Priya Parker; The Founder’s Dialemma by Noam Wasserman; The Odyssey of Whisky by Tristan Stephenson
Who’d you recommend: Alex Lawrence + Ben - @whiteboxcocktails 

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About the podcast đŸŒ¶ïž: 

In this episode we explore the dustier corners of our kitchen cabinets with Rupert Derham, the founder of Spice Dept - the brand redefining the spice aisle through particular quality. 

As a generation of home cooks, we care where our ingredients come from. The origins of our olive oil. The provenance of our heirloom beans. Our sourdough, made locally, ideally by someone we could name. But when a recipe calls for smoked paprika or ground cumin, we head to the supermarket aisle and grab whatever generic glass jar is closest. The unfortunate truth: most supermarket spices are already three to five years old before you buy them. And by the time they hit your plate the flavours have already started to fade.

Rupert lived in Delhi, where cooking with vibrant, peak-season, single-origin spices changed his relationship with food entirely. When he moved back to the UK, the lack of flavour on supermarket spice aisle drove him mad. So he decided to do something about it. Sourcing directly from pesticide-free farming groups in India and Sri Lanka, Spice Dept gets spices from harvest to kitchen counter in months, not years, and pays farmers up to 40% above market price. Wrapped in beautiful, table-ready tins, courtesy of my branding agency, Roleplay with creative director Hugo Ross at the helm, they’re designed to bring back a sense of pride back to home cooking - in more ways than one. 

In this episode, we dive into the world of commodity spice blending, the logistics of building a direct-from-farm supply chain, and why your spice rack is the last blind spot in an otherwise carefully considered kitchen.

Put down the dusty jar, grab your pestle and mortar, and enjoy.

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About the product đŸŒ¶ïž:

Founded in 2024 by Rupert and Alice Derham, Spice Dept is a UK-born culinary brand crafted to bridge the gap between stale supermarket spices and vibrant, fresh chef-grade spices. By shortening the journey from farm to fork - delivering peak-harvested, single-origin spices direct from farmers in India and Sri Lanka in months rather than years they offer fully traceable, high-aroma seasonings packaged in signature tins and eco-friendly refill pouches. Spice Dept is available online through their store and select premium culinary stockists across the UK.

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About the people đŸ§‘â€đŸŒŸ:

Name: Rupert Derham
Age: 38
Lives: Cotswolds
3 Hobbies: Food and cooking, Real Tennis (when I get a chance with young family), family time
Books: I love William Boyd and read any Human Heart most years.

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About the podcast đŸŽ™ïž: 

In this episode we explore a new kind of ‘middle ground’ with Tarek Moursi, the founder of Better Sundays - the hard kombucha brand proving that you don’t have to choose between a good time and a good gut.

We’ve spent the last decade watching the ‘low and no’ category take off, and while it’s great for a Tuesday night, sometimes you still want a drink - you just don’t want the beer bloat or the sugar-laden cider crash. Enter the ‘healthy hedonist’. Reflecting the cultural shift that’s happening where drinkers are moving away from the ‘all or nothing’ mentality and looking for what Tarek calls ‘sessionable’ alternatives that fit a more modern lifestyle. 

This is a category on fire. While the general UK kombucha market is growing at a healthy clip, the hard kombucha segment is projected to rocket at a staggering CAGR of 18.7% through to 2033. People are waking up to the fact that you can have your live cultures and your 3% ABV too.

Tarek didn’t come from a drinks background. He spent his 20s in the high-pressure worlds of fintech and asset management, making 200 calls a day and leaving jobs just before he was asked to go. Better Sundays was born out of a personal need - traditional booze was making him feel gross, and the alternatives weren’t hitting the mark. From brewing in his kitchen to a 50-store Waitrose launch this November, Tarek has built Better Sundays with a ‘brutal speed’ that most founders only dream of.

In this episode, we delve into the ‘bloody awful’ reality of bootstrapping, why being an industry outsider is actually a superpower, and the 3 a.m. cash-flow worries that come with an opportunity that’s outstripping your balance sheet.

Pop a can, enjoy the cultures, and enjoy.

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About the product đŸ„€:

Founded by Tarek Moursi, Better Sundays is a London-born hard kombucha brand crafted to bridge the gap between traditional alcohol and the low-and-no beverage space. By combining light fermentation with organic botanicals, natural flavorings, and a low 3% ABV base, it offers a clean, gut-friendly drinking alternative designed for social connection without the heavy morning after. Better Sundays is available online, at select premium retailers, and across venues in the UK.

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About the people 🧑‍🚀:

Name: Tarek Moursi 
Age: 30
Lives: Fulham
3 Hobbies: Padel, Monopoly Deal, Skiing 
Books: Never Split The Difference by Chris Voss 
Who’d you recommend: Wednesday’s Domaine 

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About the podcast đŸŽ™ïž: 

In this episode we are swapping the coffee jitters for a ‘calm focus’ with Claudia Boyer, co-founder of JENKI - the UK’s favourite matcha brand, coming to a high street near you. 

As a coffee lover, I’ve always been curious (yet skeptical) of matcha. Isn’t it just ‘green tea’ rebranded for a new generation? For those who want to feel focused, not wired - swapping bean origin and moka pots for function and status - antioxidants and L-theanine, with an aesthetic that says ‘we’re on top of a chaotic life, not part of it’. 

This culture shift is a massive business opportunity. The UK matcha market is exploding, currently valued at around ÂŁ175 million and projected to rocket to a staggering ÂŁ300 million by 2033, at a CAGR of 8.6%.

Claudia and her husband Otto saw this opportunity early and went straight to the source - the hills of Uji, Japan - to find a ceremonial grade powder that actually tasted good. They started with a ÂŁ15 market stall at Brick Lane and have since built a new world of matcha with bars in Spitalfields, Selfridges, and Battersea Power Station, delivery for those who need it on demand, DTC channels those who need it at home, as well as wholesale for those who need it in store. 

In this episode, we delve into the confidence it took to remove coffee from their menu, the reality of building a business while raising twins, and why matcha is the drink of a new generation. 

Grab your whisk and enjoy.

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About the product đŸ”:

Founded in 2020 by husband-and-wife duo Claudia and Otto Boyer, JENKI is a London-born brand that sources premium ceremonial-grade matcha from Uji, Japan, to offer a ‘clean green caffeine’ alternative to coffee. Spread across six locations across the capital, including its East London flagship in Spitalfields and bars in Selfridges, Covent Garden, Borough Market, Canary Wharf, and Battersea Power Station. As well as launching their new book, Matcha At Home. 

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About the people đŸ‘©â€đŸŒŸ:

Name: Claudia Boyer
Age: 33
Lives: London
3 Hobbies: Travelling and experiencing new cultures through food, hospitality and design.
Keeping active and maintaining a healthy lifestyle. Spending time with my husband and twin boys, and making the most of family life as we soon become a family of five.
Books: Pour Your Heart Into It: How Starbucks Built A Daily Ritual by Howard Schultz, Setting the Table - Hospitality As A Competitive Advantage by Danny Meyer, Small Giants - Companies That Choose To Be Great Instead of Big by Bo Burlingham. 

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