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personaal.studio

@personaal.studio

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Prague based freelance collective.
Digital/branding/motion/graphic/design
Go personaal with us.
—
Studio open
Mon-Fri
09-18
POSTS STORIES REELS
A New Identity for Ludvik Tech Technology, precision, and a distinctive character brought together in one system. From the logotype and typography to the color palette and individual applications, we created an identity that moves an industrial brand towards the future. The visual side of the project was created in collaboration with BS22. Art Dirextion / 3D renders / Hero video / photography by @studio_bs22 / @benjamin_buttler / @shanti_anastasi Graphic design / Communication by @jsemvojtech / Personaal Studio by @personaal.studio
Another year of @czechdesignweek another one wrapped up. This year we once again had the chance to build a visual world around the festival. Instead of one fixed image, we created a system that could move between different states — stretching, blurring and shifting across formats, from digital to spatial. Same system, different state, that never really settles. See you next year 👋 Motion design — @kamilansorge Graphic design — @jsemvojtech Art direction — @adam_zanka by @personaal.studio
A sneak peek at some of the motion design principles developed for SK Slavia Prague, one of Czechia’s top football clubs, over the past four years. We’ve been building a motion system around a set of recurring principles, defining how type, numbers and graphic elements move, interact and connect across the identity. The idea was to create a visual language that could stay consistent while still leaving enough space for variation, new compositions and different applications. The Slavia star runs through most of it. Sometimes as a frame, sometimes as a transition, mask, pattern or simply a star. Over time, these elements started to form a shared motion logic that can be combined, layered and reused in different ways. Some made it onto the pitch, some stayed in the playbook. All part of the same process. Motion design lead: Kamil Ansorge - @personaal.studio Client / Art direction: Petr Končál @koncal Footage / Photos: @soonstudio.works Typeface: @xyz_displaay by @personaal.studio
GOOD TIMES ONLY A new record, a handful of photographs, typography and a lot of green. Visual direction and artwork for the new release, with analog photographs by @zemankuba Art direction & design by Personaal Studio / Vojtech Beneš Also thanks @xproduction by @personaal.studio
KarTer is served. PR chefs Karolína and Tereza, cooking up some fresh things A simple and joyful collaboration, made to order. Website @adam_zanka Co-pilot @jkbrdk Mockups by @akoya.mockups by @personaal.studio
Výšívané 🧢, potisklé 👕 a na míru dělané popruhy z autopásů na nákupní plátěnou tašku 🛍️ pro grafické studio @personaal.studio v rámci jejich prezentace na stánku @czechdesignweek ✨ #kirkastudio #vysivka #embroiderystudio #merch #personaalstudio #sustainabilty #textile #graphicdesign by @personaal.studio
A new visual identity built around with custom bold typeface. Kota Studio’s brand plays with movement, contrast, and confidence. Dynamic layouts meet a distinctive orange accent that carries the identity across every touchpoint loud enough to stand out, precise enough to stay timeless. A visual system designed to stay in motion. Mockup support @akoya.mockups Visual identity @jsemvojtech Client kotastudio by @personaal.studio
New website is (almost) live!
Still freelance. Still collective.
Just more Personaal. An unpleasant truth: a website is never really finished. It changes, adapts, grows, breaks a little, gets fixed, and slowly becomes something else. A living organism. Good part / tricky part. It gives us space to evolve, test new approaches, show our work differently and keep things moving. And at the end of the day, it is just a website.
But maybe that is exactly why we like it. We are putting the last few pieces in place — with a little extra, as usual. Just because we can. Go Personaal with us! Web Design @adam_zanka Motion Design @kamilansorge Visual identity @jsemvojtech #motiondesign #graphicdesign #personaal #webdesigner #framer by @personaal.studio
Ringo Star Magazine This magazine was created as a bonus for the opening of Ondrej Stara flagship store, a big thank you to everyone involved, it’s my favourite project that connected a lot of great and inspiring people that I respect immensely. Thanks for making such a great thing possible! Ringo Mag photo: @zemankuba Interier photo: @maximstano Interier design custom table: @cyrilcyrilcyrilcerealcyril Best Graphic design collab: @adam_zanka @personaal.studio Copy / Edit / Art Direction: @adelachloe @ondrej.stara @inkoustovatecka Styling by @terezaravera Our first studio collab new studio opens in May. See ya! by @personaal.studio
Představujeme Viky – letošní tvář (a tvar 💚) festivalu Czech Design Week 2025.  Zrodila se z vizuálu, který pro nás tento rok vytvořilo studio Personaal, a dočasně se zabydlela na našich sociálních sítích. S pomocí AI, která už na nás pomalu vyskakuje i z ledničky, se stane virtuální moderátorkou letošní oslavy designu a kreativity. Teď si ještě poctivě pročítá všechny podklady k festivalu, ale už brzy vám začne přinášet informace o letošních vystavujících, programu a chystaných novinkách (a pokud šéf dovolí, podíváme se s ní i do zákulisí produkce 🫢) @personaal.studio #czechdesignweek #czdw #czdw2025 #viky #vikyjeweeky #CZDWAI by @personaal.studio
We are very pleased to have been nominated for the Czech Grand Design Awards in the Graphic Designer of the Year category. With our visual identity for @ondrej.stara! I am honored to share it with my best teammate and good fella @adam_zanka / @personaal.studio Over the past year there have been a lot of great things and interesting collaborations that we have had the opportunity to layer on top of our identity, I am grateful to have been a part of it. Analog photo by @benjamin_buttler & @shanti_anastasi Thank you to the Academy and congratulations to all the nominees! @czechgranddesign by @personaal.studio
Sparkle Talent Agency — sparkle with us. After shaping the visual identity, we dived straight into the website experience: a pocket-sized, expandable business card with many faces a little bit of fun Roll a new color with every visit. Because one Sparkle was never supposed to look the same twice ✨💫 Client @wesparkle__ Website @adam_zanka w/ support @eliska_sestakova by @personaal.studio

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