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Peter Day | Athlete & Business Coach for Gym Owners

@peterday__

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💪 @hyroxanz Ambassador
🏆 3 x F45 Playoffs Champ
🌴 Active Escapes
🚀 I Work 1-1 With Gym Owners to Market, Grow, Scale & Profit @theapex_academy

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Mykonos was always our favourite, but now it’s a forever ♾️🇬🇷💍

25.07 ❤️ taken in Mykonos Greece by @peterday__

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a year ago

Melbourne HYROX 🚀
New PB & 2nd place 🥈 overall Men’s Pro Individual 😁

I am feeling happy with the result, but also so eager now to get back to training to shave more time off..

I had been working hard in the lead up to this race, and focusing on specific HYROX training in particular with a tough volume block to build up my endurance.

So when I was at the start line, I was a little anxious to be honest.

I knew my training numbers had improved, so felt that I should hit a PB, but that was also putting pressure on myself. And anyone who has done a HYROX knows that you need to stay calm in this event as it’s a long race.. (and we’ve ALL blown out early before).

So to stay strong throughout and the most consistent I’ve been on my runs was really relieving! It also lets me know that I can maybe push it in areas of the race for the next one 🔥

I was honestly racing for time, and just running my own race. So it was just a bonus to get a strong result which I am proud of! 🙏🏼🙏🏼

PUMPED to get back to work.

Still chasing that sub-60 time though.. 😤

#HYROX #hyroxworld #hyroxtraining #fitreels #hybridracing taken in Melbourne, Victoria, Australia by @peterday__

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2 years ago

📣 EXCITING NEWS 📣

I JUST (OFFICIALLY) LAUNCHED MY GYM OWNER COACHING BUSINESS

Introducing.. The Apex Academy!

This is 1-on-1 Business coaching for gym owners who want to grow their business fast, effectively and also scale for long term success.

I work with businesses as if I am their business partner, doing it with them (not an agency).

I am SO excited to be bringing this business to life, and something I’ve been working very hard on over the last 12 months! 🙏

After coaching over 250+ gym owners over 4+ years, there were some key insights:

1. Clients want an ROI fast
2. They want consistent lead flow and sales
3. They want help getting it done (not a video)
4. You get better results working with someone directly
5. They want someone they can just call or text any time who is a gym owner

And these reasons are exactly why my business is based around ⬇️

1-on-1 coaching.

It’s far more effective. Significantly faster. No group calls. One direct contact you can call or text directly. Weekly 1-on-1 catch ups. Work done and implemented WITH you.

And the results so far since my soft launch last year with this model have been great! (Most had used a company previously), which gives me so much confidence in launching Apex!

From sign up, to ads live, to sales training with the new leads and sales for the business within 1 week.

$8,870 average monthly revenue uplift at 13 weeks

One F45 studio is up 60% revenue YoY, another has gone from $22,000 revenue to $41,468 since working with Apex, another has jumped $9,000 monthly revenue in just 8 weeks and one independent gym has gone from 133 to 177 members since Feb (after being stagnant for 12 months prior) 🚀

I am happy to share these case studies details/contacts if you want to verify or to ask questions to them (send me a DM), but I’ve been so happy with their progress and so proud of them!

So, introducing formally, The Apex Academy.

You’ll be hearing a lot more of it, but I am very excited to finally bring it to life!

More to come soon..

If you’re a gym owner and want more info, check out the link in my bio to my website

#TheApexAcademy #GymOwners #LetsGetToWork by @peterday__

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a year ago

Look who’s back in Wanderlust!! 10 years since her first visit, @laurensimpson is back with @peterday__ and @laragya_ , smashing through our HYROX SATURDAY SIMULATIONS, having some fun in the sun, lots of burpees and farmer carries!

Lauren first rocked up here in 2016 when we started as a small (but big) CrossFit-only gym! She’s been back a few times over the years, but what a privilege to show her the newer updates, the recovery zone, and all the fun you can have in a big, wild and crazy 50-person Hyrox class!

Cheers to you all for coming back to the OG. We have missed you and we will see you again!

#wanderlustfitnessvillage taken in Wanderlust Fitness Village Bali by @peterday__

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2 days ago

Sales are the lifeblood of your gym.
Without them, eventually you won’t have a business.

The gyms that are the most successful long term have BOTH an epic community and a strong lead and sales process 🚀

When you and your team sell better, you turn more leads into members, you create more opportunities to reinvest in the member experience and you’re able to run a BETTER studio.

Better experiences, bigger events, new equipment and just continuing to make your gym EPIC 🙌

This week, I’m hosting an online Sales Workshop to help gym owners and their teams improve their conversion rates.

We’ll cover scripts, sales structure, tone, handling objections and advanced techniques you can put straight into practice!

The goal is to make more money, more consistently for your studio by having an easy process that anyone who does sales in your business can follow.

When: Wednesday, 8:30am AEST Brisbane (Tuesday, 3:30pm PDT California)
 🎟 $97 AUD - Just one ticket covers your studio

DM me “SALES” for the link, or head to the “Ambitious Gym Owners” group via my IG bio for the Eventbrite details.

You can also comment “SCRIPT” for the breakdown! The workshop will have A LOT more to it 😉

Let’s get it!! 🔥🔥

#GymOwners by @peterday__

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2 days ago

While I have big goals in life, work and the rest, I always want to try and enjoy everything as we go through life 🙏🙏

We’re all going to end up at the same place anyway, so you may as well smile, create memories and enjoy every single moment!

Even if it’s something small like a workout, epic breakfast or meeting new people, they’re all new experiences so you may as well take it all in 🙌

When we go away, we still work & train, and I know that’s weird for some people, but I wouldn’t change it for the world.

It makes me happy to keep progressing, and when I feel healthy I am the best version of myself and have more energy. So I’d rather keep things moving and enjoy the times around it, which ironically helps me get the most out of everything anyway, so it’s actually a win-win 😊

I also want to try and just have fun at every opportunity.

We’re going to move through life either way, so why not make the most of every situation 🙏

#photodump taken in Bali, Indonesia by @peterday__

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3 days ago

I hope they didn’t go over too hot for their HYROX race.. 💀

#hyrox #zone5 taken in Bali, Indonesia by @peterday__

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4 days ago

This has never worked .. 😢

#relatable taken in Bali, Indonesia by @peterday__

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5 days ago

We had to check out the newest gym in Bali.. 🌴💪

I think this place only opened up a few weeks ago.. but it was EPIC!

It has a dedicated HYROX workout section, running track, all equipment, pilates, recovery, pools, saunas…

Don’t know what else we need

We’ll be back! 🙌
@holywingswellnessclub

#bali #baligym #hyrox taken in Canggu by @peterday__

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6 days ago

Surely this is every couple on vacation 😂🌴

#CouplesOnVacation #BaliHoliday #CoupleHumour taken in Uluwatu, Bali, Indonesia by @peterday__

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8 days ago

How I broke the World Record longest breath underwater 😮‍💨

Really glad my friends helped me get there. They’re always so supportive. taken in Uluwatu, Bali, Indonesia by @peterday__

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10 days ago

SAVAGE SUNDAY SESH 🔥🌴

Grab 2 mates because this one was SPICY 🥵

3 PERSON WORKOUT

ROUND 1
⛷️ 400m Ski Erg
🏃 Run
⚪ Wall Balls until the Ski Erg is finished
Repeat until everyone has completed 3 full rounds

ROUND 2
🔥 40 Walking Lunges
🏃 Run
💪 Weighted Sit-Ups
Repeat until everyone has completed 3 full rounds

ROUND 3
🏋️ 20 Hang Snatches
🏃 Run
🔥 Hanging Knee Crunches
Repeat until everyone has completed 3 full rounds

Safe to say Savage Sunday lived up to its name 😂

Train. Eat. Sleep. Repeat.

That’s the Bali life, right? 🌴☀️💪🏼

Save this one and send it to the two people you’re making suffer with you 😈

@bambufitnessbali taken in Uluwatu, Bali, Indonesia by @peterday__

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10 days ago