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Steve Williams

@pfc_ceo_steve

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CEO Pillow Fight Championship - PFC

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On Friday PFC and specifically our Brazilian Sports Federation was awarded official “Sports” status in Brazil. What started as an idea to formalize the ancient play fighting sport of Pillow Fighting has evolved into a global phenomenon in 12 countries and may someday possibly an Olympic Sport. We signed up over 10,000 fighters that want to become “Professional Pillow Fighters”. My brother and I beat the crap out of each other with some Encounter Bats my mom bought us one summer and we never forgot the headaches we suffered from that. Our new Sport with patented PFC Combat Pillows don’t give you a headache, just a lot of fun action and right in time for this new world where Sports Entertainment dominates our daily lives and seeing or participating in beatdowns help us all resolve our daily stress. Yes we are animals, and yes we need physical and mentally satisfying action one way or another. Do it in your living room and if you are good enough you’ll get a chance to do it in the @FightPFC Ring. Let’s go!🚀. #CombatSports #PillowFighting by @pfc_ceo_steve

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a year ago

It does taken in Miami, Florida by @pfc_ceo_steve

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4 years ago

Pillow Fight Championship @ Italie Deux, Paris, France June 7, 2025. Ingka Centres - Italie Deux #PillowFight #CombatSports #MMA #fightpfc @fightpfc taken in Paris, France by @pfc_ceo_steve

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a year ago

Lake of America is a bit rough tonight 🌊 taken in Lake Boca Raton by @pfc_ceo_steve

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8 days ago

by @pfc_ceo_steve

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14 days ago

Let’s see how you rate as an art critic. taken in BB&T Center by @pfc_ceo_steve

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a month ago

The most beautiful water and lot of fishing paradise, Cabo San Lucas, Mexico. This is a Wahoo (mackerel family) and those teeth are like razor blades. We filet the meat and put in the fridge for 24 hours as it’s a bit too wet. One day later we go to our guide Pepe’s sushi restaurant Hana for an amazing boat load of this delicious fish. Nothing better in life than a spearfishing trip with my daughters who are now both better divers than me ❤️❤️. Pepe’s not too shabby either 🤿 😂 taken in Cabo San Lucas, Mexico by @pfc_ceo_steve

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Little buddy brought us luck today with a decent Mahi taken in Boca Raton, Florida by @pfc_ceo_steve

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2 months ago

History & Destiny - will never be denied #pillowfight #CombatSports #ufc by @pfc_ceo_steve

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3 months ago

Jan 2022. Preparing for our first & the worlds first, PFC PPV on FITE/Triller TV. PFC has provided us with super unique good times & crazy ride up. taken in Deerfield Beach, Florida by @pfc_ceo_steve

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3 months ago

Preparing for a great fight event tonight at 7:00 Altoona Curve Stadium in Altoona, PA. It’s going to be a wild night of fights & fun & fireworks after our show. Happy Birthday America!💪💪💪💪🇺🇸🚀#Americas250 #AltoonaJuly3 taken in Altoona, Pennsylvania by @pfc_ceo_steve

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3 months ago

I respect what Dana White has built with UFC @ufc and Power Slap But I believe the future is even bigger.

Competition isn’t measured only by impact. It’s measured by how many lives a sport can change.

Pillow Fight has the potential to become a global sport not only as high level competition and entertainment, but as education for kids.

With the right teaching program, Pillow Fight becomes the bridge between fear and confidence.

A shy child who is afraid of getting hurt doesn’t usually start with boxing, Muay Thai, Wrestling, or Jiu-Jitsu. But they can start with Pillow Fight. They develop coordination, timing, distance control, confidence, discipline, respect, and a love for movement before taking the next step into martial arts.

That system already exists!

The Apollo Combat Method, created by Leandro Apollo, the current Pillow Fight World Champion, has already developed champions and demonstrates how Pillow Fight can become a scalable educational program for schools, academies, and communities around the world 🌍

Power Slap creates moments.

Pillow Fight creates generations.

One can fill an arena.

The other can fill arenas and classrooms across the world.

That’s why I believe Pillow Fight has the potential to become one of the most scalable combat sports ever created.

Let’s prove it.

Pillow Fight Athletes vs Power Slap Competitors.

The world deserves to see which vision has the bigger future.

@danawhite by @pfc_ceo_steve

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4 months ago