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Pippa Goulden | PR Expert

@pippa_the.pr.set

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The Founders’ Go-To PR Expert
Get Known for what you do.
DIY PR membership | 1-2-1
Stop thinking about it. Send the f*cking email

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I don’t say this lightly, @oriordanliz is one of the most inspiring women I’ve ever worked with (and there’s been a few!) - Liz is a breast cancer surgeon who, having been diagnosed with breast cancer three times, is now a campaigner, advocate, go-to expert, podcaster, speaker, author and glorious, living proof of resilience in the face of adversity.

Liz did my 1-2-1 Accelerator last year in the build up to Breast Cancer Awareness Month and the launch of the second edition of her book and well and truly smashed it.

She’s a go-to expert for press, podcasters and speaking opportunities featuring in places like Lorraine, Daily Mail, BBC, Metro, Sky News and across the pond - and so much more.

But it hasn’t always been like this- in this episode of PR Made Simple we talk about how she’s gone from having a few thousand followers on twitter to being one of the most respected cancer authorities, the different directions it’s taking her and how she’s just had to learn to send the emails!

I hope you feel as inspired by Liz as I do- she’s a wonderful human being doing wonderful things for so many people - we can learn so much from her 💛

Comment LISTEN below and my little bot friend will send you the link to listen to your inbox

#podcast #newpodcastepisode #pr #getknown #prtips #diypr #incrediblewomen by @pippa_the.pr.set

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2 years ago

Be quick people! Tickets for Get Known Live on 16th November are now live and they’ve already started selling like Hot Cakes.

📆16th November
📍Arding & Hobbs Building, Clapham Junction

A full day of industry experts, PR gatekeepers and incredible founders to learn from, plus non-icky networking with a room full of fabulous female founders.

This is for you if you want to step up to Get Known for what you do, want to be inspired to take action and want to claim your piece of the PR pie

Comment GKL and my bot-friend will send you the link to find out more.

Be quick. When the tickets are gone, they’re gone! by @pippa_the.pr.set

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4 months ago

Oh hiiiii 👋👋👋👋 a little re-introduction and some things you might not know about me.

I sometimes wish I had a interesting squiggly career that saw me herding cattle in Canada and doing telesales in Aus. But I’m a right weirdo that knew she wanted to do this PR thing really early on. (Blame Ab Fab)

Maybe less interesting for the Gram but really good for you if you work with me, because that instinct I have for your biz comes from 20 year experience working with some of the worlds biggest brands.

And being the Peperami and Pot Noodle girl at uni wasn’t as cool as the Red Bull but the boys loved coming to our flat!

Thanks for being here and reading (please read this took me bloody ages!!)

😘😘😘😘 by @pippa_the.pr.set

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9 months ago

Holy moly. I said the line-up for Get Known Live outloud to someone this week and I was slightly shocked at what I’m putting together.

IT’S GOING TO BE EPIC

I’ve curated the right room to help you Get Known for what you do

We’ve got the inspirational one @oriordanliz
The insider knowledge one @hattie_brett
The mindset one @carolinebrittoncoaching
The ones who’ve been there and got the PR t-shirt for themselves @steph_dontbuyherflowers @nicolapye.theleadershipcoach @pripri.co.uk

And me guiding you every step of the way

Plus MORE to be announced.

Get your ticket whilst there are still some available.

16th November
London

A room full of mega founders, amazing food and sending the f*cking email

Lets gooooo

Comment GKL and my bot-friend will send you the link or slide into my DMs if you have qus by @pippa_the.pr.set

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4 days ago

@nickydensonelliott does it again! An amazing day at Wilder Live, catching up with business besties, squeezing The PR Setters literally in the wild, meeting people off grid IRL and making new business buddies.

AMAZING to see @thefunnymummyuk doing what she does best and stepping in to deliver one of the best keynotes I’ve seen.

@katiedraws work in action was magical

@saleswithsara setting us a £1000 challenge in the morning that was still being talked about over drinks in the afternoon

A brilliant session with @seeds_coaching and an important reminder about what I’m great at (Cheerleading, an intuition for your business, connecting and some other things I can’t remember)

And an immense session with @kirathebold who’s a girl after my own heart and the sending the f*cking email sentiment is strong. Some great ideas about pitching, keeping going and finding the right partners (and none of its passive fyi)

So great to see so many brilliant women doing brilliant things. I’d say I’m going for a lie down but my head is buzzing.

And if you don’t want to wait a year for another one- come to Get Known Live on 16th November- a day dedicated to you stepping up to Get Known for what you do. There’s still come tickets left- comment GKL and my bot-friend will send you the link to join us. This has made me a bit scared but MEGA excited

Thanks Nicky for being a total ledge xxx

P.s Get Away from the desk peeps, it’s GOOD for the soul! by @pippa_the.pr.set

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5 days ago

There’s nothing quite like that feeling when your first bit of PR lands for your biz - and knowing you did it yourself without having to pay ££££ for someone to do it for you😜 by @pippa_the.pr.set

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10 days ago

I’ve been asked to pay to get known more than once this year.

£2k to speak on a stage. Pay to host a workshop at an event. A rate card to be featured.

No thank you very much.

And it’s not because I’m anti-paying for things. It’s because what those opportunities were really selling is the one thing you can’t buy: authority, credibility and trust. (Ok that’s three things but you know what I mean)

Have you seen the hoo-ha in the States? A group of coaches each paid $25k (holy moly) to speak at another coach’s event. Now they’re publicly kicking off because they say it didn’t deliver.

I’m not getting into who said what. But here’s what I keep thinking about. Even if that event had been brilliant, they still wouldn’t have bought what they were trying to buy.

You can’t purchase trust and expect it to show up in your bank account a fortnight later.

Meanwhile, the founders getting asked to speak, invited onto podcasts and approached by journalists? They haven’t paid a penny. They’ve built it over time. One podcast. One article. One talk. Consistently and strategically.

And two years later, it’s still paying them back.

You can’t buy authority. But you can absolutely build it.

My latest podcast episode deep dives into why pay to play doesn’t work, and what actually does.

Comment POD and I’ll send you the link 🎧 by @pippa_the.pr.set

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12 days ago

A founder said this to me on a call this week.

The penny dropped. I could see it.

She knows she’s good at what she does.

She knows there’s opportunities that will help her make the impact, grow her business, help her to have more joy

But she’s been holding herself back- thinking the time will come, she’ll wait a bit longer til she’s ready. What if it doesn’t work out…

And she knows the only way to make it happen is to start doing the do.

That’s exactly what Get Known is for. It’s a proven six week sprint that takes you from thinking and wanting to taking action and making it happen.

Six weeks broken down into two week sections that takes you through my Get Known Method. We nail your positioning, we get your plan nailed, all the bits you need to pitch and then we get you sending the f*cking emails.

Pus there’s a Meet The Media Sesison, two extra weeks of support and 3 months in my DIY PR membership to keep the momentum building.

You don’t need a huge amount of time to do this work- you just need to be intentional and ready to go.

Doors shut at 6pm today and we kick off next week.

You in?

Comment KNOWN and my bot-friend will send you the links or slide into my DMs if you have questions. by @pippa_the.pr.set

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17 days ago

I know what you’re thinking.

“Of course this worked for you. You’re a PR expert. You already know how to do this.”

And you’re right, I do know how to do it. But knowing how and actually doing it are two very different things.

I was holding myself back just like you probably are.

Deleting the draft. Talking myself out of it. Waiting for them to find me. Telling myself I’d pitch when I had more time, when I felt more ready, when the opportunity was more obviously right for me.

The breakthrough didn’t come from knowing more.

It came from backing myself enough to press send anyway.

PR isn’t rocket science. I’ve got plenty of proof that you can learn how to do this for yourself and get incredible results that grow your business.

That’s what Get Known gives you. Six weeks. A clear plan. The support to actually take action instead of waiting for the perfect moment that never arrives.

Comment KNOWN and my bot-friend will send you all the info, or slide into my DMs if you have any questions

Doors close tomorrow (Fri) at 6pm and we kick of next week. Let’s goooooooo. by @pippa_the.pr.set

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18 days ago

I spent 18 months on her list.

Liked her content.

Bought a low-ticket offer I never used.

Flirted on Instagram.

Then I heard her on a podcast I signed up there and then.

Your ideal clients are doing this on you right now.

Googling you. Looking for podcasts you’ve been on. Checking where you’ve been featured.

Looking for proof you’re the real deal before they book the call.

If the only place they can find you is your Instagram grid, they’re getting a glimpse. Not the full picture.

Not the thing that gets them over the line.

18 months on someone’s list didn’t move me to high-ticket. One podcast did.

That’s what Get Known does. It builds the authority that makes the sales call a formality, because by the time they book it, they’ve already decided.

Doors close Friday at 6pm.

Comment KNOWN and my bot-friend will send you all the info or slide into my DMs if you have questions x by @pippa_the.pr.set

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19 days ago

The perfect opportunity to pitch yourself lands.

And you don’t send the f*cking email.

Because you don’t know what to say. Or you’re worried what they’ll think about your pitch. Or what happens if you actually get it.

So you think about it, write a few ideas, delete them, and move onto something else.

Meanwhile your competitor, the one who got featured on that podcast last week and nabbed that industry speaking spot the week before, she’s drafted and sent her pitch in ten minutes.

Because she’s clear on exactly what she wants to Get Known for. And she’s got a strategy for how she’s going to make it happen.

She’s not scrambling around on the content hamster wheel focusing on visibility and keeping her fingers crossed the right opps will land in her lap. She’s got a plan and she’s making it happen.

She’s getting known for what she does.

That’s what Get Known builds. The clarity. The angles. The plan that means when the opportunity lands, you don’t freeze. You just send the email.

**Early bird ends today at 6pm.**

Comment KNOWN and my bot-friend will send you all the info or slide into my DMs if you want to chat by @pippa_the.pr.set

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21 days ago

I see this so much with the founders I work with - so many people come it this the wrong way round. They link their phone up to create content but haven’t done the work to to get the clarity around what they want to Get Known for.

And then everything is more doodle- your content, your marketing, your PR.

One of my previous Get Knowners did it because she was being asked to go on podcasts but didn’t know what she would talk about.

This isn’t a newbie issue- I’ve worked with 6 and 7 figure founders who can’t articulate what they want to Get Known for and them it feels like they’re wading through treacle (til they work with me obvs)

If you can’t work say out loud what you want to Get Known for- there’s too much/ too little/ or it all feels a bit confusing then come and join us in Get Known; my six week sprint that gets you crystal clear - and then taking action to get there.

Comment KNOWN and my bot-friend will send you the link to join

👀 Early bird price until Monday at 6pm - doors close 2nd Oct and we kick off w/c 5th Oct

Just think by Christmas, you’ll have this nailed and embedded in your business as a core growth strategy 🚀 by @pippa_the.pr.set

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24 days ago