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@plane

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We are a California-based advertising agency.
Our mission: to deliver outsized value to every client we work with.
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by @plane
Day 7: At it’s core, marketing is storytelling. This is why we decided to share the process and the story of creating this agency. Here is a picture of early logo sketches for @plane. It’s a fast sketch. Sometimes it’s just easier to sketch than to explain. by @plane
Day 1: Deciding the name of something is never easy. Once a name is given, something feels real. When deciding the name of our agency, we had two criteria - 1) the word must feel as neutral as possible 2) the word should represent craftsmanship or usefulness. This is a sketch of an early quadrant exercise that we used to eventually land on @plane. by @plane

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