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The top new products in sports fitness👇

◼️@nike & @hyperice debut an athlete recovery slide. Using Nike’s advanced cushioning with Hyperice’s heat & vibrational therapy.

◼️Staying with Nike they also launched their first hybrid footwear line. The race ready fly and the training ready RN. So athletes get speed and stability across every phase of hybrid competition.

◼️@garmin takes on whoop with the launch of Cirqa. A screen-less health and fitness wearable with no monthly subscription required.

◼️Health-tech brand @withings released their BodyScan 2. A longevity scale that turns your daily weigh in into a cardiometabolic assessment — think blood oxygen, body composition — with new scores and features.

◼️ @ozlosleep drops their brand new SleepBuds 2 — a smaller, low-profile design that stays comfortable even on your side with clearer sound and longer battery life.

◼️Organic, mold-free coffee brand @seek_tolive launched a canned iced espresso.

◼️ @promix unveils their first liposomal product, a Vitamin C, great for immune and skin health.

#sportsfitness #fitnessgear #healthtech #sleeptech #athleteperformance by @playbookhq
12
2 months ago
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We have to talk about Tom Brady’s cleat game for this Fanatics Flag Football game. 

Because these are insanely cool.

So the brand is called Caddix — and they make men’s and women’s cleats for Football, Soccer, and Lacrosse. 

But what makes them unlike anything else is their Smart Studs. 

The studs are built to flex and rotate just the right amount without impacting performance.

Helping reduce pressure that causes knee and ankle injuries.

Plus have a wider toe box and extra padding.

Caddix is redefining what athletes expect from their gear.

Even trusted by the GOAT

#smartcleats #sportsperformance #nfl #caddix #sportstraining by @playbookhq
123
7 months ago
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Comment FUEL and I’ll DM you my favorite Grass-fed Beef Protein Product 🥩

What fuels this $200M athlete?

@erling reportedly eats around 6,000 calories per day—but it’s not the foods most people expect.

🥚 Eggs, sourdough, and coffee with raw milk

🐟 Fish, rice, and vegetables

🥩 Ribeyes, short ribs, and organ meats

🍯 Raw milk and honey

No protein bars. No ultra-processed snacks.

Just nutrient-dense foods focused on fueling performance, recovery, and longevity.

Do you eat like Haaland?

#sportsperformance #sportsnutrition #realfood #athletefuel #animalbaseddiet by @playbookhq
566
3 months ago
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This week’s top sports fitness headlines 👇

◾️@brodierecleague is bringing the NBA experience to everyday athletes — 12-week seasons, custom jerseys, AI stats. Now North America’s largest rec basketball league, with 50k+ players across 35 cities.

◾️@myoform.io teams up with 5x CrossFit Games champ @mathewfras and his fitness app Hard Work Pays Off — combining genetics, blood, and daily data with elite coaching to train the individual, not the average.

◾️@nixhydration raises a Series A, signaling hydration’s shift from a basic performance stat to a core driver of longevity, cognition, and metabolic health.

◾️Over half the NHL just kicked off the season wearing @hytro_ BFR tech for performance and recovery.

#sportsfitness #fitness #athletehydration #sportsnutrition #sportsperformance by @playbookhq
1
3 days ago
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The @thedimelab is one of the coolest sports stories of the decade.

Co-founded by former NFL QB @kurtbenkert.

He built a football that gets better when it is wet. Grip straight out of the box. Patent pending.

@scheelssports nationwide. @dickssportinggoods. One ball even got shipped to an NFL facility.

The Dime Lab is already over a $100M valuation and just getting started. 

#sportsfitness #sportsgear #nfl #sportsbusiness #thedimelab by @playbookhq
6
4 days ago
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Jordan Brand is officially in the weight room.

Jordan Strength is a new line of premium training equipment unveiled at @athleticgaines 
in Beverly Hills, led by performance coach @travellegaines. 

The collection includes dumbbells, kettlebells, barbells, bumper plates, an adjustable bench, a half rack with integrated storage, and a soft plyo box shaped like a Jordan shoebox.

Every piece pulls from Air Jordan history, from Elephant Print on the dumbbells to AJ7 outsole patterns and Bulls championship years throughout.

Available October 13 through @nikestrength and @dickssportinggoods , from $25 to $1,750.

Link in bio for the top news in 👉 sports fitness, wellness, health, & technology every week.

#SportsFitness #JordanStrength #JordanBrand #Jumpman #NikeStrength StrengthTraining by @playbookhq
2
5 days ago
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The top new products in sports fitness 👇

◾️@eightsleep drops the pod 6 — it’s smallest, smartest pod yet. A hub half the size that fits under your bed, 20% faster cooling, and 9x more biometric sensors. Now starting at just under $2k with new solo sizes - the lowest price Eight Sleep as ever offered.

◾️@dyson enters oral care with the CameraJet. A smart toothbrush with a built in camera that finds gaps between your teeth and flosses them while you brush.

◾️The @nike x @hyperice Hyperslide officially launched — air Zoom cushioning with a removable pod - delivering 3 levels of heat and vibrational therapy. 

◾️@huupeofficial ARENA is brining NBA level shot tracking to the home court.A full-size smart hoop with AI shot tracking and LED backboard lighting. See shot analysis, analytics, and more. They also just launched the huupe mini 2 — a smart hoop that fits over any door with a built-in hd screen as the background.So you can play games, challenge friends, or stream your favorite apps.

◾️High-protein energy bar, @eatboldbar launched online and at 500 Sprouts stores. 20 grams of protein, 100 mg of caffeine, and sweetened only with honey.

◾️@realcozyfoods introduces the butter-bar. A refrigerated snack bar made with 8 real ingredients including organic dates, oats, coconut, and grass-fed butter. Coming in flavors warm cinnamon and salted matcha.

#sportsfitness #sleephealth #oralhealth #sportstech by @playbookhq
12
9 days ago
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Your backyard hoop finally has a stat sheet.

@huupeofficial just brought pro-level shot tracking outside with huupe ARENA, a regulation in-ground hoop with an AI sensor that logs FG%, 3PT%, shot charts, and “Shot Quality,” the same kind of metrics tracked in elite training facilities.

The backboard’s LED perimeter lights up green on a make and red on a miss. It’s fully weatherproof, with a breakaway rim, global leaderboards, and NBA trainer sessions in the app.

60” for $2,995 | 72” for $3,495

Link in bio for the top news in 👉 sports fitness, wellness, health, & technology every week.

#SportsFitness #huupe #huupeARENA #Basketball #SmartHoop BasketballTraining by @playbookhq
2
11 days ago
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BOLD BAR (@eatboldbar), the high-protein energy bar founded by 26-year-old Sean Jagermann, has officially launched and is rolling out nationwide at Sprouts Farmers Market.

Each bar delivers 20g of protein and is available with 100mg of caffeine, sourced from whole coffee fruit extract, or caffeine-free. The bars are sweetened only with honey, date syrup, and coconut nectar, and contain no artificial sweeteners, sugar alcohols, seed oils, or gums.

Jagermann, a lifelong athlete and home cook, built the brand after years of finding “clean” bars that sacrificed either taste or ingredients. BOLD BAR launches in three caffeinated flavors: Mocha Crisp, Cookie Dough, and Peanut Butter. And two non-caffeinated.

Link in bio for the top news in 👉 sports fitness, wellness, health, & technology every week.

#sportsfitness #sportsnutrition #energybar #cleanfuel #athletenutrition by @playbookhq
4
12 days ago
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COZY (@realcozyfoods), the Orange County snack brand formerly known as RJ Naturals, is reimagining the snack bar by keeping it cold.

The COZY Butterbar is made with just eight ingredients, including organic dates, oats, coconut, raw honey, and grass-fed butter. It contains no preservatives, no seed oils, and no refined sugar, and is designed to be stored in the fridge. The company says it is the first refrigerated snack bar on the market made with grass-fed butter.

The bar was first created by co-founder @juliasuh for her husband, @a_rushh, during his treatment for stage four Hodgkin’s lymphoma. After Russell entered remission, the couple began sharing the bars with their community, and demand grew from there.

COZY is now sold in more than 55 locations across California, with a national launch planned within the next two years. The Butterbar comes in two flavors: Warm Cinnamon and Salted Matcha.

Link in bio for the top news in 👉 sports fitness, wellness, health, & technology every week.

#sportsfitness #cozyfoods #grassfedbutter #cleaneating #healthysnacks by @playbookhq
10
12 days ago
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@dyson has launched the CameraJet, its first toothbrush and one designed to combine brushing, flossing, and rinsing into a single step.

A 100k pixel macro camera scans 28 images per second, using machine learning to identify the gaps between your teeth. Within 100 milliseconds of spotting one, it fires a precision burst of mouthrinse to clean it while you brush.

Dyson’s variable sonic oscillation keeps bristles from stalling against teeth, and external testing cited by the company shows it removes up to 69% more plaque than leading premium electric toothbrushes in hard-to-reach areas.

The CameraJet also connects to the MyDyson app, where users can view a live camera feed of their teeth, map their brushing coverage, and get personalized feedback. Dyson says no images are recorded or stored.

The full Dyson Dental System, including a charging dock, travel case, toothpaste, and mouthrinse, is available now.

Link in bio for the top news in 👉 sports fitness, wellness, health, & technology every week.

#sportsfitness #dysoncamerajet #oralhealth #dentalhealth #smarttoothbrush by @playbookhq
0
12 days ago
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@eightsleep has launched Pod 6, the sixth generation of its smart sleep system and the company’s most significant hardware release to date.

The Hub has been rebuilt from the ground up and is now small enough to fit under most standard bed frames. Redesigned thermoelectric coolers deliver temperature adjustments 20% faster than any previous Pod, with each side of the bed running fully independent.

The Cover now features 18 biometric sensors, up from 2 in Pod 5. That added density allows it to separate signals between two sleepers, or from a pet or child on the bed, with heart rate, HRV, and breathing rate tracking that Eight Sleep says approaches medical-grade accuracy. No wearable required.

Pod 6 also introduces Solo sizes for single sleepers, starting at $1,999. Standard sizes start at $2,699. An Autopilot membership is required, starting at $199 per year.

Eight Sleep is now pursuing U.S. FDA clearance, as well as HTA clearance in Abu Dhabi for sleep apnea.

Link in bio for the top news in 👉 sports fitness, wellness, health, & technology every week.

#sportsfitness #sleeptech #wellnesstech #athleticrecovery #pod6 by @playbookhq
0
13 days ago
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