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Shirts for Everyone.
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Twinning and winning on set. 

@nycc_jayden and @nycc_jarek playing, loving, and winning on the set of our campaign shoot. by @playlovewin
3
2 days ago
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We disrupt our regular programming for some playful back stage drama - twins edition. 

A little back story… @nycc_jarek and @nycc_jayden were street-cast by @ruba outside her office. She stopped them to ask for a photo - they were confused but super polite. That picture was shared with Phillip, and few weeks later they were on set with us being lensed for our inaugural Family Portraits series. 

Good things happen when you Play, Love, Win

#PlayLoveWin by @playlovewin
18
4 days ago
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“Every time Jarek gets around me, it’s basically play time—even though sometimes it shouldn’t be” — Jayden Ovalles, about life with his twin brother, Jarek Ovalles.

@nycc_jarek and @nycc_jayden team up in the Billie and Spencer shirts, both in cotton oxford. Shirts to play and win in.

Whether you are a Spencer shirt—tailored-fit stan—or a fan of the Billie’s oversized fits circa ‘90s sitcoms, it is hard to go wrong when crafted in the quintessential light blue Japanese, high twist cotton oxford. 

Shop now — PlayLoveWin.com

#PlayLoveWin

Creative Director: @ruba
Director and Photographer: @sharifhamza
Lighting Tech: @shenwilliamscohen 
2nd Motion DP / BTS: @reedrolling 
Sound Op: @imagesforsound
Styling: @levyyoungmelissa 
Hair Stylist: @tamaramcnaughton 
Makeup Artist: @emikaneko 
Manicurist: @jinsoonchoi using @jinsoon 
Casting Director: @thesecretgallery 
Producer: @leoneioannou @pony_projects by @playlovewin
16
5 days ago
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The Binx shirt is love at first sight ❤️

@therealphilliplim gets into the playful details that make this shirt so special. by @playlovewin
19
11 days ago
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“Winning to me is honoring the person you were before you started, and the person you are after.”

@leilathecowboy wears the Binx shrunken fit shirt in high twist cotton oxford for our campaign.

The Binx shirt is a preppy-light icon. A study in proportion at play, this is a shirt designed and delivered for shirt connoisseurs. 

Shop now — PlayLoveWin.com

#PlayLoveWin

Creative Director: @ruba
Director and Photographer: @sharifhamza
Lighting Tech: @shenwilliamscohen 
2nd Motion DP / BTS: @reedrolling 
Sound Op: @imagesforsound
Styling: @levyyoungmelissa 
Hair Stylist: @tamaramcnaughton 
Makeup Artist: @emikaneko 
Manicurist: @jinsoonchoi using @jinsoon 
Casting Director: @thesecretgallery 
Producer: @leoneioannou @pony_projects by @playlovewin
11
12 days ago
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@leilathecowboy wears the Binx shrunken fit shirt in cotton oxford. 

A shirt that gets a lot of love.

The Binx shirt is Y2K nostalgia modernized. Details like the petite club collar and cuffs, and our signature ‘turn-up’ sleeve tab reveal color-blocked facing. As seen on Leila in optic white Japanese, high-twist cotton oxford to keep things crisp and cool for wherever the day takes you. 

Shop now — PlayLoveWin.com

#PlayLoveWin

Creative Director: @ruba
Director and Photographer: @sharifhamza 
Styling: @levyyoungmelissa 
Hair Stylist: @tamaramcnaughton 
Makeup Artist: @emikaneko 
Manicurist: @jinsoonchoi using @jinsoon 
Casting Director: @thesecretgallery 
Producer: @leoneioannou @pony_projects by @playlovewin
16
13 days ago
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“If you’re doing something for the love of the game, you’re already winning.”

@jiandeleon layers the Sam shirt in a structured fine-micron wool gabardine with the Billie shirt in a crisp striped Japanese cotton poplin. 

Inspired by the ‘90s sitcom genre, the Billie shirt is generously cut and loaded with wit in details such as hidden collar tabs, chest-pocket pen slots, and natural corozo nut buttons. It’s a tasteful complement to The Sam’s shirt, which has a convertible collar can be buttoned up for business or undone for play, making it a versatile light layer that takes you from your morning meetings to the adventures to come.

As the saying goes… Don’t hate the Player, just upgrade your shirt game.

#PlayLoveWin

Creative Director: @ruba
Director and Photographer: @sharifhamza
Lighting Tech: @shenwilliamscohen 
2nd Motion DP / BTS: @reedrolling 
Sound Op: @imagesforsound
Styling: @levyyoungmelissa 
Hair Stylist: @tamaramcnaughton 
Makeup Artist: @emikaneko 
Manicurist: @jinsoonchoi using @jinsoon 
Casting Director: @thesecretgallery 
Producer: @leoneioannou @pony_projects by @playlovewin
20
16 days ago
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Although @jiandeleon’s aesthetic prowess is all his own, we can tell you more about our PLW Sam and Billie shirts he’s wearing in the campaign!

Let’s ask Phillip some questions… by @playlovewin
0
17 days ago
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Impeccably styled and modeled by our campaign star, the ‘Don’ of menswear, @jiandeleon — the Billie and Sam shirts are layered together to double the play.

The Sam is the shirt you reach for when the workday transitions into an evening win. Tailored in charcoal gray wool gabardine, it has a clean, modern hand-feel and a sharp, structured drape, designed to wear beautifully on its own or layered with the striped cotton poplin Billie shirt.

#PlayLoveWin

Creative Director: @ruba
Director and Photographer: @sharifhamza 
Styling: @levyyoungmelissa 
Hair Stylist: @tamaramcnaughton 
Makeup Artist: @emikaneko 
Manicurist: @jinsoonchoi using @jinsoon 
Casting Director: @thesecretgallery 
Producer: @leoneioannou @pony_projects by @playlovewin
24
19 days ago
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Let’s discuss why our campaign star, @eleanorsimon27, and our Ruba shirt are the perfect pairing! What details makes this shirt a standout winner? 
Phillip gives us the bts breakdown ;) by @playlovewin
43
23 days ago
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“I like to win big, who doesn’t like to win big?” 

@eleanorsimon27 wears the Ruba shirt — a shirt connoisseur’s dream. Generously oversized volume throughout the body and sleeves, with perfectly dropped shoulders to balance the bold, cocooning presence. Offered in a pristine optic white Japanese high-twist cotton oxford for that luxuriously satisfying hand feel. 

This is a shirt for your bold wins. 

#PlayLoveWin

Creative Director: @ruba
Director and Photographer: @sharifhamza
Lighting Tech: @shenwilliamscohen 
2nd Motion DP / BTS: @reedrolling 
Sound Op: @imagesforsound
Styling: @levyyoungmelissa 
Hair Stylist: @tamaramcnaughton 
Makeup Artist: @emikaneko 
Manicurist: @jinsoonchoi using @jinsoon 
Casting Director: @thesecretgallery 
Producer: @leoneioannou @pony_projects by @playlovewin
26
a month ago
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Playing, Loving and redefining how we Win throughout the streets of NYC — our home. 

Putting on a PLW shirt is an invitation to reset and meet the moment with curiosity and a sense of possibility.

When do you play? How do you love? What is your win?

Shirts for Everyone at PlayLoveWin.com

#PlayLoveWin
 
Video: @newyorkcityvibe 

Featured Talent:
@ronnychieng 
@nycc_jarek 
@nycc_jayden 
@katinescher 
@preppy.pete 
@tesscarstennbreeden
@itsamrit 
@tietztietz taken in New York, New York by @playlovewin
17
a month ago
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