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@playworkgroup

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The Creativity Company #playwork #cloudagency #thinktank #designstudio #experiences #collaborations #activations 🚀🍧💊🔫☎️👻 @mpaganucci

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A little roll call of some of the brands we’ve gotten to play + work with. Pretty good company, if you ask us. 🖤 by @playworkgroup

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2

6 days ago

Galloping into the Solar Lunar New Year with bold moves and even bolder dreams 🐎✨❤️
Here’s to a year full of energy, momentum, and creative magic.
Happy Chinese New Year from all of us at @playworkgroup — let’s make it unforgettable! 🎊🔥 taken in New York City by @playworkgroup

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14

8 months ago

Sleek. Timeless. Professional.
@chasesapphire for Business just got more rewarding. Introducing the reimagined Sapphire Reserve for Business card that elevates design and showcases modern excellence in business banking. Captured through playworkgroup’s creative direction, photography, and film production, the new Sapphire Reserve for Business embodies sophistication and innovation at every angle. ✨💳

CBO & Creative Direction @leannefremar
Creative Direction & Art Direction by @playworkgroup @mpaganucci
Photography @robinbeebee
DP @steverding
Video Post Production @glossnewyork
CXA Agency @creativeexchangeagency
Prop Stylist Megan Caponetto @setgoddess
Production by @runwithwolvesproduction

In collaboration and partnership with @smvcreative and the amazing team at @chasesapphire by @playworkgroup

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1

a year ago

Sleek. Timeless. Luxurious.
@chasesapphire just got more rewarding, introducing the reimagined Sapphire Reserve card. Unveiled here in its purest essence, the new Reserve is captured through playworkgroup’s creative direction, photography and film — showcasing its modern elegance and elevated design. ✨💳

CBO & Creative Direction @leannefremar
Creative Direction & Art Direction @playworkgroup @mpaganucci
Photography @robinbeebee
DP @steverding
Video Post Production @glossnewyork
CXA Agency @creativeexchangeagency
Prop Stylist Megan Caponetto @setgoddess
Production by @runwithwolvesproduction
In collaboration and partnership with @smvcreative
and the amazing team at @chasesapphire by @playworkgroup

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6

a year ago

Spotted! The new @chasesapphire Reserve teaser campaign featuring @claudiaschiffer, live across NYC, SF, LA and Chicago. Featured across Vogue, The New York Times and other leading outlets, the moment is undeniable! 🌆✨👀

Production: @runwithwolvesproduction
Team:
CBO and Creative Direction: @leannefremar
Art Direction: @mpaganucci @playworkgroup
Photography: @davidsimsofficial
Styling: @lesliefremar
Hair: @shayashual
Makeup: @yad1m
Set Design: @poppybartlettstudio
Casting: @gkldprojects by @playworkgroup

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43

a year ago

That’s a wrap — a @nytimes cover wrap!

Print campaign for @chasesapphire

CBO and Creative Direction: @leannefremar
Art Direction: @mpaganucci @playworkgroup
Photography: @DavidSimsofficial
Styling: @lesliefremar
Hair: @shayashual
Makeup: @yad1m
Set Design: @poppybartlettstudio
Production: @runwithwolvesproduction
Casting: @gkldprojects

STILLS
Robin Broadbent Studio @robinbeebee
Stills Post Production Dave Herr Studio @dave__herr
CXA Agency @creativeexchangeagency
Prop Stylist Megan Caponetto @setgoddess by @playworkgroup

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4

a year ago

SPOTTED! Print campaign for @chasesapphire in August @voguemagazine

CBO and Creative Direction: @leannefremar
Art Direction: @mpaganucci @playworkgroup
Photography: @DavidSimsofficial
Styling: @lesliefremar
Hair: @shayashual
Makeup: @yad1m
Set Design: @poppybartlettstudio
Production: @runwithwolvesproduction
Casting: @gkldprojects

STILLS
Robin Broadbent Studio @robinbeebee
Stills Post Production Dave Herr Studio @dave__herr
CXA Agency @creativeexchangeagency
Prop Stylist Megan Caponetto @setgoddess by @playworkgroup

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3

a year ago

Claudia Schiffer, shot by the legendary David Sims, channels modern, larger-than-life elegance in the bold new teaser for Chase Sapphire Reserve, developed in collaboration with the @chasesapphire team and brought to life by playworkgroup.

The result? a visionary, category-breaking campaign marking a new era of prestige.

CBO and Creative Direction: @leannefremar
Art Direction: @mpaganucci @playworkgroup
Photography: @DavidSimsofficial
Styling: @lesliefremar
Hair: @shayashual
Makeup: @yad1m
Set Design: @poppybartlettstudio
Production: @runwithwolvesproduction
Casting: @gkldprojects by @playworkgroup

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30

a year ago

Honoring the life and legacy of Dr. Martin Luther King jr. today and always. 🕊️

Photo: Martin Luther King Jr., in front of a waving American flag, leads the final march from Selma to Montgomery, 1965. Photographed by Flip Schulke. by @playworkgroup

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2 years ago

Sending warm holiday wishes to our friends, collaborators, and clients near and far – thank you for a wonderful year of creativity! ❤️❄️🕎🎄

#holiday #hannukah #christmas #winterholidays by @playworkgroup

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0

2 years ago

Doing some holiday shopping this weekend? Let us help! Whether it’s the perfect little something for the host, or a chic treat for the creatively inclined, our 2024 PWG gift guide has you covered!

#holidayseason #giftguide #giftideas #christmas #hannukah #kwanzaa #holiday #holidayshopping taken in PLAYWORKGROUP by @playworkgroup

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2 years ago

Happy Thanksgiving! 🦃 We’re beyond grateful for our amazing friends, clients, and collaborators. Your trust and creativity fuel everything we do. Here’s to growth, inspiration, and the journeys we share. 🧡 #thankful #gratitude #thanksgiving taken in Chelsea, Manhattan by @playworkgroup

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2 years ago