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PLHR Design

@plhr_design

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We help small businesses punch above their weight.
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Building something great? I’d love to hear from you.
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We live in an information-rich society, which has largely led to better informed customers, and intensified users commitment to their own preferences. For a brand to be successful it must be clear in who they are, what they offer, and who are they making it for. In a crowd, the challenge with appealing to the general public is that no one person feels like you are speaking to them. The way to break this is by finding ways to appeal more personally to the people in the crowd. As with anything, there is a delicate balance, but when a brand is clear on who it serves, everything it has to offer can maintain relevance in the eyes of the users looking for what they have to offer. Consider how you might leverage the aesthetics of your own brand; what user traits might you leverage to better target your ideal user? Which user attributes might you focus on? #identitydesign #brandstrategy #identitydesigner #visualidentity #brandingstrategy #clientgifts #bigbrands #strongbrands #businesstips #blackcreatives #businesssuccess #creativebusiness #plhrdesign by @plhr_design
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7 years ago
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One of our most frequent requests from new businesses is to design a logo, which we love doing! | However, we don’t like to provide work that just looks good on the surface. We strive to provide our clients with work that can be leveraged to drive results. | After reflecting on these requests, we started to reach out to our partners to dig deeper to understand the driver of their request for logo work. We’ve learned so much from these dialogues that we are excited to share with you which will be forthcoming, but for now one point that sticks out is that sometimes our customers, in reaching out to us for logo work, are in search of something much deeper. We found that these requests were actually seeking branding solutions. | With this in mind, we thought it would be a great idea to share the relationship between brands relative to logos. #identitydesign #brandstrategy #identitydesigner #visualidentity #brandingstrategy #clientgifts #bigbrands #strongbrands #businesstips #blackcreatives #businesssuccess #creativebusiness #PLHRDesign #plhrdesign by @plhr_design
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7 years ago
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