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Plusminus Studio

@plusminusstudio

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▪️Building Brands & Experiences for music, culture and lifestyle
▪️Multidisciplinary studio based in Berlin

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Last year, we were approached by the team at @shifted_festival to bring their third edition to life. Taking place this year over three days on a disused airfield, the festival offered a unique setting to build upon its existing identity.

Expanding on the festival’s initial visual language, we developed an extensive graphic system designed to work across a wide range of applications — from merchandise and wristbands to access passes and signage.

For the key visual we imaged an artifact, both technological on the inside and natural on the outside, which then became the start of the wider identity through the use of x-ray effects and wave/pulse graphic elements.

For the artist announcements on social media, we created a flexible motion toolkit that allowed each announcement to feel distinct and engaging, while remaining firmly rooted in the overall identity and avoiding repetition.

A huge thank you to the entire team for putting your trust in us, and congratulations on your first sold-out edition — a testament to the incredible amount of hard work and dedication that went into making it happen.

We’re looking forward to continuing to develop the identity together for next year's edition.

Plusminus Team:
Armel Bellec
Clara Tadiotto
Julia Kuc-Mikłaszewicz
Tomas Clarkson

Photography by:
@mctakespics_
and others — please message us if you’d like to be credited, as unfortunately we don’t have the full list of names.

#design #festival #designarchive #bountyhuntersarchive #branding #identity taken in Shifted Festival by @plusminusstudio

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19 days ago

We were honoured to be asked to design the August flyer for Berghain. To celebrate the birthday of the club's own record label, the brief was to show the process of how a record is made, from the audio that begins the process through to the lathe cutting, stamping, and the vinyl puck that eventually becomes the record.

Made with a mixture of 3D in blender and digital airbrushing in photoshop. Swipe to see the process video on the last slide.

You can pick a flyer up this month in the club.

Art Direction by Yusuf Etiman. #design #digitalarchive #artwork #berghain #airbrush taken in Berghain / Panorama Bar by @plusminusstudio

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2 months ago

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3 months ago

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3 months ago

Five years since our last collaboration, Foodman is back with a new LP, and we had the honour of working with him again on the design.

The record, HIKARIGASASHIKOMU (“Light Shines In”), reflects a more open-ended idea. As Takahide describes it, it relates to a Zen idea often expressed as Nichijō Soku Buppō — “everyday life itself is the Buddha’s teaching.” In this sense, truth is found in ordinary actions: eating a meal, walking, cleaning, listening to sounds.

The album carries this feeling of meaning emerging through the everyday.

Takahide wanted the cover to reflect elements of ordinary Japanese daily life, with the centrepiece of the artwork being one of his favourite Japanese snacks: dango.

The cover is built as a digital collage of photographic fragments of everyday Japanese life, brought together into a single composition. The dango is painted in Photoshop in a digital airbrushed style, which also connects back to the previous album we worked on with him.

For the single, we focused on the idea of a window and light shining in, paired with a looping visualiser reel.

Typeface: Asphodel by @alex.creq

Plusminus Team: 
Armel Bellec 
Clara Tadiotto 
Tomas Clarkson

#design #album #artwork #graphicindex #graphicarchive by @plusminusstudio

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4 months ago

On 19.06, eight Berlin-based collectives, promoters, and crews come together to host one of the biggest community-driven events the city has seen in a while, celebrating the breadth of local talent.

We developed the visual identity for our friends at @puls.berlin.

The graphic language draws inspiration from the rigid structure of the Berlin U-Bahn map, combined with organic floral forms—a visual reflection of the many scenes, communities, and connections that make up the city's cultural landscape.

Artwork by Plusminus Studio and @sirreeh

Collectives:
@das.werk.berlin
@feieramt
@neerberlin
@nimh.berlin
@ploetzlich.kollektiv
@puls.berlin
@push_network
@shockwerk. #design #graphicarchive #poster taken in ELSE by @plusminusstudio

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4 months ago

Last year we worked together with Malugi and his team to develop the animated tour visuals for his shows. We generated a variety of different animations spanning from 2d to 3d claymation.

Thanks to @gerritkotsiwos for the creative direction
Matteo @malugienergy for the project and trust
Tansu for the organization
And Emi @emi.snc for bringing us together

Also shout out to @yonk.online for the blender add ons - Life savers!

Plusminus team
Armel Bellec
Clara Tadiotto
Julia Kuc-Mikłaszewicz
Tomas Clarkson

#blender #motion #animation #digitalarchive taken in Las Vegas, Nevada by @plusminusstudio

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4 months ago

Last year, the talented musician and composer Derya Yıldırım @deryayildirim_official approached us to bring her website to life.
Alongside the website, we developed a distinct visual identity for her as an independent artist. The site features a custom filter system for upcoming shows, whether she’s performing solo or with her band @deryayildirim_grupsimsek , and includes a dedicated discography page.

Huge thanks to Derya for the trust throughout the process.
And a special shout-out to our longtime friend David for putting us forward.

Design & Direction by Plusminus Studio
Web Design & Development by Ambroise Bellec taken in Berlin, Deutschland by @plusminusstudio

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8 months ago

2025 in Motion.

A selection of our branding, motion, and digital work from the past year.

Huge thanks to the Plusminus team for making it all possible:
@armelbellec
@claraogino
@kuc.miklaszewicz
@tomasclarkson

Special thanks to @arlanoa.st for lending us his banger of a track.

and lastly, a massive thank you to all our collaborators, clients, friends, @getgrouphug team, for trusting us with your projects, creativity and collaborations.

Here’s to even bigger ideas in 2026.

#PlusminusStudio #MotionDesign
#BrandingStudio #GraphicDesign #Showreel2025 #CreativeStudio
#DesignInspiration by @plusminusstudio

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9 months ago

Earlier this year, we were approached by the happiest man in dance music, @malugienergy, to bring an absolutely enormous inflatable penguin to life for a special show during @amsterdamdanceevent.

Here’s a look at the process from sketch, to 3D modelling and rigging, all the way to the final inflatable. Big thanks to the team for your trust and vision! We’re looking forward to seeing the penguin go on tour.

Team:
Creative Direction: @gerritkotsiwos
Event video by: @proc.mp4 with additional angles by @bloempotmedia and @kaatverrycken
Inflatable: @airdecor.de
Hook-up: @emi.snc
Photography: @konstantinsonnenkind

#blender #3d #inflatable #penguin #dance #techno #ade #graphic #illustration taken in Amsterdam, Netherlands by @plusminusstudio

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a year ago

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a year ago

Die Woche - The weekly news (video) podcast is back. The German public service broadcaster @funk asked us to create the identity for the show, as well as an opening sequence. We channeled our inner weirdness and animated various "worlds" mixing styles from claymation to 2D, to represent the different events happening each week, all under a fuzzy warm glow of a classic televison.

A massive thanks to @studiobummens and Hannah Reiss for producing it and bringing us on board.

Plusminus Team:
Armel Bellec
Clara Tadiotto
Julia Kuc-Mikłaszewic
Tomas Clarkson

#animated #graphic #identity #branding #news
#graphicdirectory #submitsystem #foliofolio #digitalarchive #typecollect #posterlabs #generaleclectics #snapmag #graphicindex #acidgraphix #lebenliebegrafik #printmediaarchive #citysodaclub #graphicjuice #certainmagazine #neonlimemagazine #affinitycollective #selectedwork #grafikradar #eyeondesign taken in Berlin, Germany by @plusminusstudio

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a year ago