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Where Athletes Become Brands.
Paris. Worldwide.
[email protected]
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PLVYER. CREATIVE is a digital and image agency.

We believe performance is only part of the story. In today’s world, an athlete’s image, voice and presence matter just as much as his statistics.

From strategy to execution. We help athletes shape their personal brand, build meaningful content and unlock opportunities on and off the court.

Branding. Strategy. Content creation. Image management.

Welcome to PLVYER. CREATIVE

For collaborations or inquiries: hello@plvyercreative.com by @plvyer.creative
43
7 months ago
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Some stories deserve more than an announcement.

For the end of his playing career, Nando De Colo wanted to go back to where it all started.

HOME. was built around that idea — returning to the North of France, surrounded by the places and people that shaped him, to tell this final chapter in his own way.

A personal project about basketball, family, memories and everything behind a career that lasted more than two decades.

Thank you Nando for trusting us with such an important story.

HOME. — A film by @plvyer.creative 

Athlete — @nandodecolo 
Director — @goumithegoat 
Cinematography & Editing — @dan.javz 
Photography — @larsraw_ 
Creative Direction & Production — @plvyer.creative taken in Arras, France by @plvyer.creative
8
21 days ago
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Work has a way of showing up.

Two big wins in Abu Dhabi. A first trophy with Real Madrid. And another milestone in Theo’s journey.

Talent. Discipline. Resilience. A special weekend - and a strong way to start what’s ahead.

Congratulations, Theo!

Talent — @theomaledon
Creative Direction — @plvyer.creative 
Photography — @adambeasleyy 
Videography — @dbkn.prod

Brand partnerships: theo.maledon@plvyercreative.com taken in Abu Dhabi by @plvyer.creative
3
a month ago
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Some summers change everything. This one deserved to be documented.

Work, uncertainty and change, captured as it happened.

Summer With The Bear was about telling a defining moment in Guerschon’s journey, from the inside.

No script. Just his story. Thank you for letting us tell it.

Summer With The Bear — 2026.

Talent — @guerschon__
Creative Direction & Production — @plvyer.creative
Photography — @goumithegoat @westcoo @armandlenoir @adidasfr @adidasbasketball @plvyer.creative

Brand partnerships: guerschon.yabusele@plvyercreative.com taken in Athens by @plvyer.creative
6
a month ago
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One summer. A lot of memories. And just the beginning 🧸🖤

What’s next? 🫡

The final episode of Summer With The Bear is now live on YouTube. Link in bio!

A @plvyer_creative Original Series

Executive Producer: @goumithegoat
Director: @goumithegoat & @westcoo
Production Coordinator: @klaymb
Cinematography: @westcoo
Editor: @mickaelponcel1
Thumbnail: @larsdzn by @plvyer.creative
29
a month ago
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The game shows the talent. Time reveals everything else.

The discipline to keep showing up. The resilience to keep moving forward. The willingness to put the work in, over and over again.

A morning in the gym with Axel Toupane, capturing the part of the journey that rarely gets seen but makes everything else possible.

Athlete — @toups_33 
Photography & Creative Direction — @goumithegoat @plvyer.creative taken in Paris by @plvyer.creative
1
a month ago
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Five days. Countless reps. One shared direction.

What Rudy brought together in Paris was only the beginning.

Now, the season.

Wolves in Paris — Part III. The final chapter.

Talent — @rudygobert27
Project Management — @plvyer.creative
Photography — @goumithegoat @larsraw_ @bryankangah_ @plvyer.creative taken in Paris by @plvyer.creative
9
a month ago
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It starts with the work. It grows through everything around it.

The conversations. The competition. The time spent together.

Building more than a game.

Wolves in Paris — Part II.

Talent — @rudygobert27
Project Management — @plvyer.creative
Photography — @goumithegoat @larsraw_ @plvyer.creative taken in Paris by @plvyer.creative
5
a month ago
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Before the lights. Before the noise. Before the season.

There’s the work.

Wolves in Paris — Part I.

Talent — @rudygobert27
Project Management — @plvyer.creative 
Photography — @goumithegoat @larsraw_ @plvyer.creative taken in Paris by @plvyer.creative
6
a month ago
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The standard never changes.

A few frames from Théo Maledon’s individual workout during his TM6 Basketball Camp.

The same focus. The same discipline. The same attention to detail.

Another summer of work behind him. A big year ahead.

Talent — @theomaledon
Photography — @larsraw_ @goumithegoat @plvyer.creative 
Production — @plvyer.creative

Brand partnerships: theo.maledon@plvyercreative.com taken in Rouen by @plvyer.creative
3
2 months ago
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A new chapter begins 🤞🏾💚

Summer With The Bear goes to Athens 🧸

Episode 3 is now live on YouTube. Link in bio!

A @plvyer_creative Original Series

Executive Producer: @goumithegoat
Director: @goumithegoat & @westcoo
Production Coordinator: @klaymb
Cinematography: @westcoo, @mickaelponcel1
Editor: @mickaelponcel1
Thumbnail: @larsdzn by @plvyer.creative
50
2 months ago
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Five days. One initiative.

With the new NBA season ahead, Rudy Gobert brought his Wolves teammates to Paris for five days of work and time together.

Basketball sessions. Scrimmages. Lifting. Time on the Seine. A visit to the Palace of Versailles.

But beyond the work itself, these five days were about building connections and laying the foundations for the season ahead.

An initiative led by Rudy, bringing the group together before the season even begins.

Talent — @rudygobert27
Project Management — @plvyer.creative
Film — @dbkn.prod taken in Paris by @plvyer.creative
16
2 months ago
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