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We don’t post content.
We build brands people recognise, trust and buy from.
➝ Trusted by brands globally
Content studio @thecontentco__
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Popsugar has grown a lot over the last few years, and so have the ways we can support the brands we work with.

From taking over your social media completely, to creating your content, planning a campaign, building your strategy or bringing a brand launch to life, we’re here to become an extension of your team.

No copy and paste marketing. No doing things just because everyone else is doing them. Everything we create is built around your brand, your audience and where you actually want the business to go.

Swipe through to see how we can work together.

www.popsugarsocial.com by @popsugarsocial
4
a month ago
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Meetings in Milan 🇮🇹 
@popsugarsocial taken in Milan, Italy by @popsugarsocial
5
3 days ago
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Now we get to plan our client meetings in Lake Como… how is this real life? 🥹 

Five years of hard work, a lot of gratitude, and a slightly better view than usual 🇮🇹 

Thank you to every client who trusts us with their brand. Getting to build marketing strategies for businesses we truly love is something we’ll never take for granted ✨ by @popsugarsocial
18
4 days ago
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Christmas has arrived at The Content Co. ❄️ 

Dreamy draping for the perfect A/W content creation…

Here until the end of the year ☁️ by @popsugarsocial
38
7 days ago
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A recent campaign we creatively directed and shot for Italian hair extensions brand, @1010extensions 🎬

A statement shoot built around simplicity. Minimal styling, clean aesthetics and carefully considered looks, all designed to let the hair do the talking.

Our focus was on showcasing the product, the quality of the hair and the luxury behind the brand, creating imagery that feels both effortless and impactful.

We’re so excited to be working with this Italian brand and continuing to bring their vision to life.

Next week, we’re heading back to Milan to meet with their new Business Development Manager and start planning what’s to come in 2027.

Exciting things ahead! ✨

We specialise in brand growth, not just generating views. Building a successful brand takes more than content alone; it requires the right strategy, creative direction, positioning and marketing working together.

If you’re ready to grow your brand with purpose, fill in the form via our website to work with us. by @popsugarsocial
12
11 days ago
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Sarah Woods @sarahwoodss is the founder of @woonailsuk an educator and the face behind a brand that has grown massively over the years.

But while the business had evolved, the team had grown and Sarah had grown as a founder, the images she was using were still telling an old story.

We created a full personal brand shoot for Sarah and the WOO team that reflects where they are now. Confident, polished and at the top of their game.

Your images should work as hard as you do. If yours are out of date, your audience is meeting an old version of you.

When was the last time you updated your brand photos? Visit the link in our bio to find out more about our Personal Brand Shoots and enquire to work with us 🔗 by @popsugarsocial
11
21 days ago
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A personal brad shoot for @sk1nsthetics that tells you exactly where she was going, not just showing you the woman behind it 🎬

For our second campaign with Robyn, we wanted to capture the new chapter she is going into as she prepared to open the doors to her new clinic 

Our team planned, executed, and creatively directed the shoot, pulling inspiration from the colours and identity of the new space and the work behind-the-scenes to completely change Skinsthetic’s brand 📁

With new headshots and portraits, we also incorporated elements of the rebrand, the planning behind the new clinic, and quotes that reflected the Skinsthetics brand 

Also positioning Robyn as a businesswoman, but also with that cool-girl edge with her styling, poses, and direction to show her personality

This was a personal brand campaign built around the future of Skinsthetics ✨

Your personal brand deserves more than a few headshots, it deserves a concept built around your brand 

Visit the link in our bio to find out more information about our Personal Brand Shoots and to enquire to work with us 🔗 by @popsugarsocial
9
22 days ago
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Three days in Italy, one salon to launch and a lot of filming 🇮🇹

We flew out to work with our client @danielaguanz ahead of the launch of her new salon @thesalonlakecomo in Cernobbio.

One full day later…

10 models, founder and team content, multiple looks, and months’ worth of content captured, ready to take them through launch and beyond.

So much goes into planning a shoot of this scale before we even step on the plane (not to mention dragging all our equipment up and down the streets of Como), but being trusted to help launch her new business means the world to us.

And obviously, it wouldn’t be a trip to Lake Como without an Aperol, pizza, champagne and a little trip around the lake 🥂

So many new businesses put everything into the fit out and leave marketing as an afterthought. But content and strategy are what get people through the door. If you’re launching, this is the one area you should never cut corners on. by @popsugarsocial
11
a month ago
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Whilst your competitors are posting, you should be campaigning.

A creative campaign for @cloclinic by Popsugar Social 🎬

Every industry is more crowded than ever. There’s always someone new offering the same thing, at the same price, with the same kind of content.

That’s why we don’t just manage social media accounts. We build brands.

A strong brand is what makes someone choose you over the business down the road. It builds trust before a client ever walks through your door, and it gives you something no competitor can copy.

This shoot was about showing Clo Clinic for who they really are, with content that feels premium, considered and unmistakably theirs.

If you want your business to be the one people remember, we’re ready when you are.

Visit the link in our bio to find out more information about our Creative Campaign Shoots and to enquire to work with us 🔗 by @popsugarsocial
5
25 days ago
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One year ago we flew to Italy to meet our client for the first time after months of working together remotely 🇮🇹 

At the time, it felt like such a huge moment for Popsugar. Fast forward 12 months and that one trip has turned into so much more ✨

Since then it’s turned into 4 brands, soon to be 5, all under the same client. Campaign shoots in Milan, Lake Como & The UK. 

We also helped build one of those brands from the ground up. The Salon Como @thesalonlakecomo launched this July, sister brand of The Studio Como @thestudiocomo and has already had 372 bookings.

This winter we’re heading back for her personal brand, a brand new business launch, and her existing brands.

One of the things I’ve always wanted for Popsugar was to build an agency that wasn’t limited by location. An agency that could work with incredible brands wherever they were in the world.

Wherever your brand is going next, we can take you there. For all new enquiries, head to our website and complete our contact form. by @popsugarsocial
13
a month ago
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Honoured to be a judge among an amazing panel for the second year at @employersexcellenceawards ✨
Good luck and well done to all of the nominees 🏆 taken in The Manchester Deansgate Hotel, by IHG by @popsugarsocial
20
2 months ago
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We worked hard for this 🤣

Both smiles sponsored by @kamran_rasul by @popsugarsocial
23
2 months ago
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