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We’re not just a merch company. We’re the machine behind the movement.
Shop our flagship site @armadamerch
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This week marks the beginning of our new era 🎉 Overcast Merch and Down Right Merchandise have merged to make ARMADA.
At our core we are driven by efficiency, commitment, and a fan forward ethos while being anchored by a diverse team that is dedicated to building lasting relationships, innovation, and a seamless experience. 
Thank you to our teams for joining us on this journey and thank you to our clients who continue to collaborate with us. We’re excited about this next chapter and honored to keep building it alongside our partners and people. 💫

Follow our flagship store account @armada.merch  for new releases and updates on all your favorite artists. 

#poweredbyarmada #merchandise #armadamerch #newbeginnings #entertainmentnews by @poweredbyarmada
14
a year ago
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The finish line never looked so good 🏁 🏆 
 
Moving warehouses certainly wasn’t a smallest initiative for 2026 but a necessary one as we plan for the growth of our business and our client’s. With the move we didn’t only tackle physical improvements, we also revisited system configurations to ensure we are getting the most out of our tech and ultimately streamline how our warehouse team executes business day in and out. 
 
Here’s what we are we most excited about with this upgrade... 
	•	One unified warehouse space = a floor plan we can grow into and organize efficiently 
	•	One floor warehouse = quicker order picking = faster fulfillment times 
	•	New office space = a fresh environment that is prime for cultivating ideas 
	•	A facility we are excited to show off = a space we can’t wait to host our clients in 
 
This was our first largescale project as the Armada team – it tested us, fostered new collaboration, and showed us why this exact group of people were brought together to lead this fleet. This move wasn’t just about upgrading, it was also about creating a new space for the Armada East crew and a place we are proud to call HOME. by @poweredbyarmada
8
8 days ago
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‘CHOSEN HELL’ The new single / video off our new album is OUT NOW!

PRE-ORDERS featuring LTD vinyl and merch are LIVE! 
👀 WATCH, LISTEN, and CHECK IT ALL OUT ON THE 🔗🌴 IN OUR BIO…
THE ‘CHOSEN HELL’ ALBUM IS OUT NOV 6 VIA @sharptonerecs and @dinealonerecords

PRODUCED, MIXED, and MASTERED BY @willputney by @poweredbyarmada
255
2 months ago
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We’re celebrating ONE YEAR of Armada this month! 🚢

It’s been an incredible first year filled with big ideas, great collaborations, and some seriously fun projects. Here’s a look at a few of our favorite pieces we’ve had the chance to make along the way.

Here’s to year one—and everything still to come by @poweredbyarmada
4
2 months ago
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SUNN O))) present our new official online US store and website.
sunn-o.com
To kick it off, we are offering five designs from the recent tours. Available while supplies last.
We will be dropping exclusive merch designs via this site in the future, as well as some classic and archive pieces.
The aim with the store is to bring a breadth and availability of our merch to North American customers, and to act as a resource for current news, tour information and historical matters.

Check it out: LINK IN BIO.

Thank you for your support

SUNN O))) by @poweredbyarmada
17
2 months ago
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The drop your fans never stopped asking about: Throwback Designs 📣 

Throughout the last year our team has been working with Silverstein to curate a throwback merch collection that celebrates merch designs people loved. From extensive archive digging to recreating production ready art files from scratch, we have injected 9 “new” evergreen items and built out a collection that can be added to and leveraged throughout many moments. This collection has become a place for OG fans to shop again and new fans to grab up a piece of history.

Why It Works: Nostalgia is one of the most powerful purchase drivers in merch. Fans who missed the original run feel like they’re finally getting access to something they’ve wanted for years and longtime fans are getting the chance to update the shirt they couldn’t stop wearing.

The Impact: One throwback collection can outperform a brand new drop because the marketing practically writes itself (anniversary, throwback content, fan nostalgia posts). Bands sitting on 5+ years of catalog have an entire pipeline of drops ready to go. No guesswork on demand — you’re reactivating a proven winner, so why not satisfy your diehards and engage newcomers with these tried and true options? 

Your next merch drop is there for the taking. Let’s build it. 💪 

#poweredbyarmada 
#merchandise 
#throwbackthursday by @poweredbyarmada
2
3 months ago
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Tune in Thursday (3/12) to hear from @seamusmenihane, CEO and Co-Founder of @poweredbyarmada! 🎶

#podcast #business #interview #merch #supplychain #bandmerch by @poweredbyarmada
8
7 months ago
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e dug deep into our 2025 #ecomm metrics and after reviewing our top artist stores, here is what we found... 
 
- Top performing artist stores launched 30+ products. 
- The top 5 bestselling items included 1 – 3 media items and a black t-shirt. 
- Stores in this category hosted 100K+ unique visitors. 
- Conversion rates sat between 1% - 3%. 
- 35% – 70% of products sold were t-shirt items. 
- 25% - 60% of products sold were media items. 
- Marketing efforts attributed 30% – 70% of all online sales. 
 
These stats will not be surprising to those that work in our industry, but presenting informed decisions based on real data is something we value when interfacing with our clients.  
 
Merchandise has endless possibilities to be successful and plenty of landmines to tank your momentum. Be smart in your approach and trust your #merch partner’s recommendations – we navigate this industry every day.

#poweredbyarmada by @poweredbyarmada
0
9 months ago
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What a great year. Let’s do it all over again. #endofyear #happynewyear2025♥️🎆🎉 #custommerch by @poweredbyarmada
2
9 months ago
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It’s almost the end of 2025. What a year it’s been. Ever since our merger this company has doubled the size in people, space, and most importantly output. As 2026 approaches we will continue to keep building our systems, adjusting our process to keep improving quality and production times, we will always bring the best ideas possible to keep our clients on the forefront of their brand helping you make as much money as possible. We will always be printing! by @poweredbyarmada
0
10 months ago
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From relabeling to custom brand embellishments, we understand how important it is for your product to stand apart from the rest. We offer several options to get your products ready for the shelves. #screenprinting #merch #retailready by @poweredbyarmada
1
10 months ago
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🔥 JUST DROPPED 🔥 MISS MAY I X PUCK HCKY 

🏒 Hockey Jerseys 
🏒 Streetwear 
🏒 Collectible Pucks 

Get your gear now at PUCKHCKY.COM by @poweredbyarmada
7
a year ago
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