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Sparks | Experiential Marketing

@poweredbysparks

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For brands who lead, never follow.
šŸŒ 5,000+ events per year
šŸ¤ Trusted for 100+ years
ā¬‡ļø See our work
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We donā€™t design moments. We design transformation. Ā  Sparks is the worldā€™s leading brand experience agency behind the conferences, product launches, and live events that define category leaders.Ā  Ā  For more than 100 years, the brands that shape markets have trusted us to build what moves them ā€” backed by 1,100 experiential experts, 16 global offices, and 5,000+ projects a year. Ā  We are Sparks. For brands who lead, never follow. #PoweredbySparks #ExperientialMarketing by @poweredbysparks
2
4 months ago
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@netflixhouse is the first permanent fan destination @netflix has ever built. That makes the retail inside it a specific design problem: how do you build a store around a slate that changes, for fandoms that are always evolving, inside a venue that has to last? We designed and built the retail experience across both locations ā€” King of Prussia and Dallas ā€” 100,000+ square feet each. Anchor moments, immersive storefront windows, photo opportunities, custom fixtures, and merchandising systems for Stranger Things, Bridgerton, ONE PIECE, Wednesday, Squid Game, and more. The answer wasnā€™t themed rooms. It was a modular retail architecture ā€” a repeatable vocabulary of fixtures, sightlines, and lighting that keeps the underlying space premium while the title-level storytelling turns over with the slate. by @poweredbysparks
2
3 months ago
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@eventmarketer named Sparks to the 2026 It List and the Fab 50. The It List honors the top 100 event agencies in the industry. The Fab 50 honors the top fabricators and builders. Ā  Most agencies earn recognition for one thing: creative strategy or physical craft. Rarely both, because most agencies are built to do one or the other. At Sparks, the team that imagines the experience and the team that builds it are the same team ā€” 1,100 people, five fabrication facilities, 16 global offices, operating in concert. The experiential industry has spent years treating strategy and production as separate disciplines. This is what it looks like when they arenā€™t. #AwardWinningAgency #PoweredBySparks #ExperientialMarketingAgency by @poweredbysparks
1
3 months ago
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Take a look inside @workday Rising 2026. #PoweredBySparks #WDAYRising - - - #eventproducer #eventinspo taken in Las Vegas, Nevada by @poweredbysparks
0
20 hours ago
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New Case Study: Google I/O For most of the year, the Shoreline Amphitheatre grounds are empty parking lots. In May, they hold @google I/O, where developers get a first look at the latest product announcements and work directly with the teams behind them. Sparks organized the grounds around four product villages: AI, Android, Google Cloud, and Google Chrome. Each village had its own session structure, demos on its porches, and Q&A stations. Most programs treat a site with no infrastructure as a problem to work around. But we turned a parking lot into a campus that held the full two-day program without sending a single guest off-site. #GoogleIO #ExperientialMarketing #GoogleEvents #ExperientialMarketingAgency taken in Shoreline Amphitheatre At Mountain View by @poweredbysparks
1
9 days ago
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Autodesk University drew 12,000+ Design & Make professionals who build the physical world. Sparks served as @autodesk lead agency, designing and building over 25 custom environments across 370,000 square feet at the Venetian Convention Center in Las Vegas.Ā  #AU26 #ExperientialMarketing #EventProduction #experientialdesign Autodesk University drew 12,000+ Design & Make professionals who build the physical world. Sparks served as Autodeskā€™s lead agency, designing and building over 25 custom environments across 370,000 square feet at the Venetian Convention Center in Las Vegas.Ā  #AU26 #ExperientialMarketing #EventProduction #experientialdesign Autodesk University drew 12,000+ Design & Make professionals who build the physical world. Sparks served as Autodeskā€™s lead agency, designing and building over 25 custom environments across 370,000 square feet at the Venetian Convention Center in Las Vegas.Ā  #AU26 #ExperientialMarketing #EventProduction #experientialdesign Autodesk University drew 12,000+ Design & Make professionals who build the physical world. Sparks served as Autodeskā€™s lead agency, designing and building over 25 custom environments across 370,000 square feet at the Venetian Convention Center in Las Vegas.Ā  #AU26 #ExperientialMarketing #EventProduction #experientialdesign Autodesk University drew 12,000+ Design & Make professionals who build the physical world. Sparks served as Autodeskā€™s lead agency, designing and building over 25 custom environments across 370,000 square feet at the Venetian Convention Center in Las Vegas.Ā  #AU26 #ExperientialMarketing #EventProduction #experientialdesign Autodesk University drew 12,000+ Design & Make professionals who build the physical world. Sparks served as Autodeskā€™s lead agency, designing and building over 25 custom environments across 370,000 square feet at the Venetian Convention Center in Las Vegas.Ā  #AU26 #ExperientialMarketing #EventProduction #experientialdesign Autodesk University drew 12,000+ Design & Make professionals who build the physical world. Sparks served as Autodeskā€™s lead agency, designing and building over 25 custom environments across 370,000 square feet at the Venetia taken in Las Vegas, Nevada by @poweredbysparks
3
20 days ago
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Experiential has historically been discussed one project at a time, and rarely in the boardroom. The experts who know what experiential can do for a brand are usually not in the room where the decisions get made. Sparks is partnering with @xp_land to change that tomorrow during Advertising Week New York. At LIVE FROM THE EDGE OF EXPERIENTIAL, two hundred experiential leaders will gather to connect and set the course for the next year of experiential. Tomorrow morning opens with XP Match, where we pair top experiential leaders with potential collaborators and brands, giving the C-suite the tools to hold the right conversations. Caroline Sparkes, our VP of Global Brand Marketing, explains the thinking behind it. The conversation changes when the expertise sits at the same table as the decision-makers. by @poweredbysparks
5
12 days ago
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Registration isn't the beginning of the line ā€” it's the beginning of the experience. @dreamforce 2026 kicked off in San Francisco, and Sparks designed and built the check-in experience at @salesforce tower for one of tech's largest events of the year. Lounge seating, refreshments, photo activations, and brand touchpoints throughout ā€” spaces to connect, recharge, and celebrate together before the keynotes and the energy of the week take over. Check-in moments don't have to be hectic. We're proud to have helped make this one something worth remembering. #DF26 #Dreamforce #Salesforce #ExperientialDesign taken in San Francisco, California by @poweredbysparks
2
a month ago
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Our SVP of Marketing, shares which conversations brands should be having this week at #AWNY Ā  AI has allowed brands to massively scale their advertising, but it has also made trust harder to earn. When anything can be generated, in-person experiences carry more weight. Ā  On Thursday, our President Melissa Levy and Madeline Schofield from Salesforce take the @advertisingweek stage to share why experiential marketing is the key to trust in B2B marketing. taken in New York City by @poweredbysparks
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12 days ago
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AI is changing how we work. But our CCO, Michael Ellery, thinks it's making human connection more valuable. Ahead of @advertisingweek New York next week, Mike sat down with AW360 to share what he expects to dominate the conversation at #AWNY and what he hopes people start asking. šŸŽ™ļø Full episode in bio by @poweredbysparks
5
16 days ago
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By The Numbers: CERAWeek is the world's premier energy forum by S&P Global. The 44th edition brought 10,000 delegates from 90 countries to Houston across two venues built for entirely different purposes. The opportunity was two-sided: help 10,000 attendees navigate a sprawling, dual-platform conference without friction ā€” while giving each sponsor and partner a branded environment that felt built specifically for them. Sparks engineered the spatial flow first. Registration zones, skybridges, and lounges that became navigation. Then every environment was purpose-built ā€” plenary stages, private boardrooms converted from hotel suites, custom tech hubs, presentation pods, and sponsor houses designed to honor individual brand identities rather than conform to a house template. šŸ”— Click the link in bio to read the full case study by @poweredbysparks
0
a month ago
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New Case Study: Retail Experience Design for @netflixhouse āž”ļø Swipe to see more Sparks designed the retail experience for Netflix House Philadelphia and Dallas. āž”ļø The retail component had to: āœ… Honor each titleā€™s identity āœ…Ā Support evolutionĀ  āœ…Ā Localize meaningfullyĀ in Philadelphia and Dallas āœ… Perform optimally when traffic and energy spike The retail component had to: āœ… Honor each titleā€™s identity āœ…Ā Support evolutionĀ  āœ…Ā Localize meaningfullyĀ in Philadelphia and Dallas āœ… Perform optimally when traffic and energy spike Across both locations, the retail system is designed for change. As Netflix launches shows, the underlying architecture stays but the storytelling layer changes. āž”ļø That keeps the cost of evolution low and the quality of the fan experience high. āž”ļø Materials, sightlines, and lighting were specified to keep the underlying space premium and consistent, while the title-level layers carry the storytelling weight. šŸ”— Read the entire case study on our website. by @poweredbysparks
0
a month ago
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