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Cande Reyna | Marketing Agency & Online Ads Educator

@poweryourads

1.5K

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654

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I turn paid ads into the growth engine behind 7 & 8-figure businesses.
$130M+ managed ad spend
Book free strategy call 👇

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If your offer isn’t converting, no ad will save it.

You can hire the best media buyer.

Spend $3K on video creatives.

Split-test audiences ‘til your eyes blur.

But if your emails are dusty, your funnel’s confusing, and your offer makes people go “meh”?

Paid ads won’t fix it. They’ll expose it. Loudly. Expensively.

That’s because ads are just traffic.
They magnify whatever’s already there (the good AND bad).

So if your numbers are tanking, don’t just blame the ads.

Audit the whole system:
→ Is your content warming people up?
→ Do your emails guide, or ghost?
→ Does your landing page actually sell?
→ Is your offer even irresistible?

When all those parts sing together that’s when ads start printing money.

If you enjoy this follow @poweryourads for ad strategy that actually works 🔥 by @poweryourads

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a year ago

Every year I hear the same thing: “Meta ads are getting too expensive.”

Here’s the truth: more people are advertising because ads work when they’re done right.

If your numbers add up and your strategy is clear, ads aren’t a cost, they’re a growth tool. That’s how you scale while staying profitable.

Wondering if ads are the right move for your business right now? Tap the link in my bio and let’s chat.

#onlinebusiness #digitalmarketing #smallbusinessowner #adsexpert #adsmanager #marketingmasters #marketingcoach #marketingtips #marketingstrategy #conversions #salesfunnels #conversionrate by @poweryourads

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a year ago

Hey hey! I’m Candelaria Reyna, founder of PowerYourAds.com.

I used to be the girl pulling crazy hours at the biggest ad agencies, managing millions in ad spend for Fortune 500 brands, and wondering if all the stress was worth it.

Turns out, it wasn’t.

So I flipped the script. Built my own agency. Took the same marketing strategies billion-dollar brands use and made them work for business owners like you.

Now, I help people grow their brands, make their ads actually work, and stop wasting money on marketing that goes nowhere.

When I’m not deep in ad strategy, you’ll find me traveling, meeting new people, and building new things, because life’s too short to play small.

I’m not here to sell you marketing bro theory.

I’m here to show you what actually works so you can make your ads do the work.

👉 Have questions or topics you’d like me to cover? Drop them in the comments! by @poweryourads

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2 years ago

Before you turn off an ad, you might actually be killing your top performer.

Some ads don’t get the sale, but they’re the reason people found you. If Facebook keeps spending on it, there’s a reason. Your retargeting ad just gets the credit for the last click.

Save this before you make an impulsive decision in your ad account, and follow along for one of these every week.

#facebooktipsads #marketingtips #businessowners by @poweryourads

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2 days ago

Volume alone isn’t the strategy. It matters, it just can’t be the only thing. Every ad I’ve seen win had these 4 things in it.

Know a founder who needs this? Send it their way :) by @poweryourads

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5 days ago

Apparently, this is why I have two hands! One for the laptop and one for my little girl. 😂

Some days I’m reviewing ad accounts, answering my team, and figuring out what needs to happen next while also holding a baby, which definitely wasn’t part of the business plan. It’s a little chaotic, very real, and somehow we make it work.

Follow for the real side of building a business, running a team, and fitting in motherhood!

#momsthatwork #entrepreneur #twohandstrend by @poweryourads

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6 days ago

Targeting is the easiest thing to blame because it’s the only lever that feels like yours to control. You picked the audience, so if the ad isn’t converting, it must be the audience, right?

Most of the time, that’s not where the problem actually lives. Swipe through to see what I mean, and if you find yourself questioning your ads, follow along as I break down and share everything that is working. by @poweryourads

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7 days ago

Nobody posts “I got a no today.” They tell that story after it works. So if you’re getting no’s right now, you’re in the part nobody shares yet.

Get enough of them and you stop taking them personally, because you believe in what you’re building.

A lot of people never find out what they’re capable of because they’re too scared to take the shot. You already took yours. Keep going.

I come back to reminders like this every time I get a no. Everyone I admire goes through this exact part.

Save this for your next no, and send it to a founder who needs the hype right now :)

#founder #motivational #femalefounders #ceomindset by @poweryourads

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8 days ago

Here’s what to check before you decide an ad “didn’t work” ⬇️

🔍 Pull branded search volume before and after your flight dates. A jump means people remembered you.
📈 Watch direct traffic and email sign-ups during the campaign window, not just ad platform clicks.
📝 Add “how did you hear about us” to your checkout or booking form and actually read the answers weekly.
👀 Check view-through conversions in the ad platform; they count people who saw the ad and converted later without clicking.
📊 Compare CAC and revenue trends month over month instead of judging one campaign in isolation.

SAVE this for your next ad review, you’ll want it before you kill a campaign over CTR alone. by @poweryourads

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12 days ago

The founder effect is real, and nobody warns you about it.

You start out saying yes to everything. Every client, every opportunity, every “quick call.” You think more yes equals more growth.

The funny thing is that the more you grow, the more opportunities you create.

It becomes harder and harder to say no to the next cool opportunity until the opposite happens.

You get simpler.

Not because you have less going on, but because you finally know what actually moves the needle and what’s just noise.

The version of you that built this didn’t need permission to say no.

She just hadn’t learned yet that she was allowed to.

Freedom isn’t doing more, it’s finally being able to choose.

Save this if you’re still learning how to say no. by @poweryourads

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13 days ago

Had to jump in on this trend 🤣 Once you see an AI ad, you can’t unsee it. Agree? by @poweryourads

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14 days ago

The landing page HAS to be pressure-tested before you go all in on ads! Often, the ads team takes the heat when it’s really a landing page problem.

One thing you should know about me: if that landing page isn’t right, I’ll let you know ASAP (and help you fix it!).

Here is a quick checklist you can use RIGHT NOW on your landing page:
✅ Loads in under 3 seconds on mobile, not just desktop.
✅ Headline matches exactly what the ad promised, word for word if you can manage it.
✅ One clear offer and one clear CTA, not five buttons competing for attention.
✅ Proof above the fold: reviews, results, or credibility before anyone has to scroll for it.
✅ The form only asks for what you actually need, every extra field costs you leads.
✅ Mobile view actually looks good, not just “technically works.”

Save this and go run it against your own page before you send it one more dollar of traffic. by @poweryourads

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15 days ago