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Pratyusha Ghosh 🩷🖤 Brand Designer(@pratzzzdesigns)'s profile avatar HD Profile

Pratyusha Ghosh 🩷🖤 Brand Designer

@pratzzzdesigns

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Let your brand speak for itself!
Brand Identity Designer, Visual Communicator
Bringing brands, people, and ideas to LIFE!
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Campaigns for Roasted: if it had an instagram account of its own, I would decorate it beautifully with these images I created. Roasted doesn't scream. It's calm, as if you can hear the sound of the coffee beans being roasted. Yet it doesn't keep you calm with its essence. Maybe you are having a tough day at work, or at school. Roasted ensures your comfort. Roasted gives you the space to enjoy every moment by surging up the levels of dopamine in your blood. Roasted: For a sip of Comfort #cafebranding #BrandDesign #BrandIdentity #logodesign #socialmediacampaign by @pratzzzdesigns
10
a month ago
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Your brand deserves more than a logo! For Roasted. The goal was to turn a simple coffee concept intoa cohesive brand with a personality of its own. I started with the brand strategy — defining what the brand should communicate, who it’s for, and how it should feel. From there came the name, custom wordmark, colour palette, typography, packaging, visual direction, and finally, the imagery that brought the whole brand world to life. Because your business deserves more than just a logo. It deserves a brand. This is to my viewers: Would you choose Roasted off the shelf? 👀☕️ #BrandIdentity #BrandDesigner #BrandingDesign #VisualIdentity taken in New York City by @pratzzzdesigns
11
2 months ago
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ROASTED ☕ The name itself evokes the essence of freshly roasted coffee — the aroma, the warmth, the richness, and that first irresistible sip. Roasted was a name suggested by a friend when I was looking for ideas for a coffee brand. And honestly, it stuck. Simple, memorable, and with just the right balance of premium and playful. The brand was built around a simple idea: coffee should feel good before you even take the first sip. From the menu to the visual identity, every element of Roasted Café is curated to bring together quality, cheerfulness, and a little mood-lifting magic. ✨ The promise? Good coffee, thoughtfully made. High-quality ingredients, indulgent flavours, and an experience that makes you want to slow down, savour the moment, and maybe stay for one more cup. Because sometimes, happiness really does smell like freshly roasted coffee. Roasted — for a sip of comfort 🤎 #BrandIdentity #CoffeeBranding #BrandDesign #GraphicDesign #BrandingDesign taken in New York City by @pratzzzdesigns
14
2 months ago
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'Roasted' has been one of quickest Brand Identity Project Completion. I had a lot of fun creating a motif out of the logo of Roasted. Roasted, a Cafe Brand targets a premium set of audience yet it portrays boldness and playfulness hinting towards youthfulness and passion. Trust is one of the biggest foundational pillars of Roasted: food and beverages that ensure safety and taste at the same time. All the mockups, product photographs and models are AI generated along with touch ups in editing softwares for clarity and precision. Roasted: For Sips, Bites and Licks of Ultimate Comfort #BrandIdentity #cafe #cafebranding #logodesign #premiumbrand taken in New York City by @pratzzzdesigns
10
2 months ago
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Let's not keep ourselves from raising our voices for those whose mouths were taped by the tyrants wearing masks of JUSTICE PROVIDERS! Created this yesterday as my sister told me to... not an expert at poster designs but tried nevertheless... #cjpprotest #abhijeetdipke #sonamwangchuk #posterdesigns #politicalposter taken in India Gate - New Delhi, India by @pratzzzdesigns
0
3 months ago
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Coping mechanism... to be real #BrandDesign #discoverycall #brandidentity #brandstrategist #entrepreneur by @pratzzzdesigns
2
3 months ago
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LUMAE - your go to skin solution 🌿 Every detail - from the logo and packaging to the art direction and campaign visuals - was crafted to communicate trust, softness, and premium care. This is a social media campaign of Lumae which creates an entire overview of the products the brand is promoting. What part catches your eye first - the packaging, the typography, or the visual direction? ✨ #creativedirecting #BrandStrategy #graphicdesign #BrandIdentity #skincarebrand taken in Dubai, United Arab Emirates by @pratzzzdesigns
2
4 months ago
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Sometimes the best projects aren't just about creating a logo. They're about creating something people can remember. Lumae started as an idea and slowly became a complete visual world. From strategy and identity design to packaging and campaign visuals, every detail was crafted with a vision for it to stand out as a vegan, premium and organic skincare brand at the same time. A huge thank you to my collaborator for the suggestions that brought Lumae to life. ✨ Lumae | Your go-to skin solution. #BrandDesign #SkincareBrand #CreativeDirection #PackagingDesign #skincarebusiness taken in Dubai, United Arab Emirates by @pratzzzdesigns
6
4 months ago
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Lumae wasn't designed like any other skincare brand. It was designed to be distinguished in the shelf of other skincare products. The symbol began as a simple shape inspired by a droplet, a mark that reflects the origin of every skincare ritual. From the soft, calming palette to the packaging system and AI-powered campaign visuals, every element was created to make the brand feel clean, modern, and effortlessly premium. The most interesting part? The women featured throughout the campaign don't exist. They're AI-generated, yet through branding, storytelling, and visual consistency, they begin to feel like real faces of the brand because memorable brands don't just create products. They create recognition. Lumae: Your go-to skin solution. #BrandDesign #SkincareBrand #PackagingDesign #VisualIdentity #BrandStrategy taken in Dubai, United Arab Emirates by @pratzzzdesigns
7
4 months ago
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It's not about how pretty the brand looks. It's all about how a brand gets remembered. The bowl of the 'a' in Lumae does not merely remain a part of the anatomy of the typeface. Through precision and strategy it becomes the face of the brand. These products don't exist. Neither do the women featured throughout this campaign. They were all generated by AI. Yet through fhs making of Lumae, they are given an identity. A story. A place in our memories. For a moment, they feel real. A branding concept created to explore how strategy, visuals, and perception come together. What do you notice first? Thank you @aesth_eticbangali for collaborating and coming up with the logo idea. ✨️ #BrandDesign #BrandIdentity #VisualIdentity #PackagingDesign #SkincareBrand taken in Dubai, United Arab Emirates by @pratzzzdesigns
10
4 months ago
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Less talking. More making. #branding #brandidentity #packagedesign #mockupdesign #skincarebrand taken in Dubai, United Arab Emirates by @pratzzzdesigns
9
4 months ago
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Nevertheless... I am very grateful for all the ai softwares like nano banana pro! #retardmaxxing #ReelForDesigners #graphicdesign #brandingdesign #brandidentity taken in India by @pratzzzdesigns
7
6 months ago
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