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The Public Relations Council of Alabama - Mobile Chapter is a community committed to promoting the professional and ethical practice of PR.
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Join PRCA Mobile for Promoting Events with Amy Baldwin, Director of Marketing & Brand Strategy for the Panini Senior Bowl. Amy will share insights on promoting major events, building audience engagement, and creating a strong brand presence. This is a great opportunity to learn from an experienced marketing leader and connect with fellow PR and communications professionals.

Register Here: https://lp.constantcontactpages.com/ev/reg/x2s22qy by @prca_mobileal
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10 days ago
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Celebrating Our Lantern Award Winners! 🏮✨
 
We are excited to recognize our Lantern Award winners from last week’s Southern Public Relations Federation (SPRF) Conference! Congratulations to all! 👏 Please see below:

Mobile County Public School System

🏆 2026 Best of Show: Mobile County Public Schools & Website Committee, For Redesigning MCPSS.COM: Creating An Accessible, Unified Communication Platform

Mobile County Public School System 

🏆 2026 Best of Tier One: Redesigning MCPSS.COM: Creating An Accessible Unified Communication Platform, Mobile County Public Schools & Website Committee

Mobile County Public School System 

🏆 Lantern Award - Redesigning MCPSS.COM: Creating An Accessible, Unified Communication Platform, Mobile County Public Schools Website Committee

Mobile County Public School System 

🏆 Award of Excellence - MCPSS-U: Building Advocates For Our District, Mobile County Public Schools, Office of Communication, Sally Ericson

The Mobile Chamber

🏆 Tier One: Award of Excellence - Mobile Chamber Travel Program

🏆 Tier Two: Award of Excellence - Mobile Chamber / FOX 10 News 2025 Mayoral Debate

🏆 Tier Three: Award of Merit - Mobile Chamber Weekly Column - Membership Matters with President & CEO, Bradley Byrne

Content Fresh

🏆 Tier One: Award of Excellence - Integrated Communications & Automations Enable Multi-State Growth, Content Fresh and Fortified Inspections

🏆 Tier Two: Lantern Award - Connecting Mobile County: One Calendar For All, Mobile County Public Affairs & Community Services and Content Fresh

🏆 Tier Three: Award of Merit - Social Media Drives Access To Public Opportunities For Mobile County, Mobile County Public Affairs & Community Services and Content Fresh

🏆 Lantern Award - Words Matter: Building Organic Search Visibility, Pro 1 Painters and Content Fresh

JJPR Agency

🏆 Tier One: Lantern Award - Dauphin Island West End Nature Preserve, JJPR Agency and Town of Dauphin Island / Mobile County Commission

🏆 Tier One: Lantern Award - Mobile Bay National Estuary Program, JJRP AGENCY

🏆 Tier Two: Lantern Award - BUTTING USA Event, JJPR Agency and BUTTING USA

🏆 Tier Two: Lantern Award - Solid Waste Disposal Authority 2026 SPRF Conference Lantern Awards - Mobile County Public School System by @prca_mobileal
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19 days ago
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Ethics and a Room Full of PR Pros! 💬✨

Today, PRCA Mobile welcomed Lisa Frazier, APR, founder and principal of Camellia Strategic Communications, for an informative presentation on "Ethics In Public Relations." Lisa shared the importance of making responsible, transparent, and smart decisions in today's communications landscape, which sparked meaningful conversation among our attendees. We were also excited to have board members from the University of South Alabama's PRCA Student Chapter join us!

Thank you Lisa, for a fantastic conversation and thank you to everyone who joined us!

#PRCAMobile #PRCA #PublicRelations #Ethics #PR by @prca_mobileal
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24 days ago
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Leading, Learning, and Connecting 💼 🤝

This week, PRCA Mobile President Angela Levins represented PRCA Mobile at the Southern Public Relations Federation (SPRF) Conference in Tuscaloosa, Alabama. She also presented two sessions on "Creating a Communication Strategy with Those Not in PR," sharing insights from her work at the Dauphin Island Sea Lab. Thank you Angela, for representing PRCA Mobile so well with your knowledge and leadership!

We are looking forward to tomorrow's September Luncheon Meeting, where our PRCA Mobile Lantern Award winners will be recognized. See you there! ✨

#PRCA #PRCAMobile #SPRFConference #PR #PublicRelations by @prca_mobileal
0
25 days ago
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Meet the Board Monday 🌟: Amanda Young, Board Advisor

1. What inspired you to join the PRCA Board? 

I started attending PRCA in 2018. Networking is a fantastic way to get involved, but I've always found it easier to connect when I can work on a project with others. Joining the board gave me that opportunity to collaborate, and I've loved it ever since.

2. What PR skill do you think is most essential today? 

In a world where AI can spit out content in seconds, strategic thinking is critical to deploying the right tactics to achieve your goals and objectives. 

3. How do you unwind after a busy week? 

I love a slow Saturday morning when I can sleep in, read a good book, snuggle with my cat, and enjoy brunch with my family. 

4. What is a fun fact people may not know about you? 

My family is fairly competitive when it comes to escape rooms. Love a good puzzle, but I will ask for a hint. 

5. What do you love most about being a part of PRCA? 

PRCA offers several perks: excellent opportunities for networking and learning, but my favorite is how easy it is to build relationships with other members. We're a very supportive group that makes brainstorming and collaborating easy.

#PRCA #PRCAMobile #PR #MeetTheBoardMonday by @prca_mobileal
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a month ago
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Meet the Board Monday 🌟: Alexis Pugh, Publicity Chair

1. What inspired you to join the PRCA Board?

In 2024, I was invited to attend a PRCA Mobile meeting by a current member, and from that very first experience, I was hooked! After attending several meetings, I realized I wanted to challenge myself and grow my leadership skills by serving on the board. It has also been a meaningful way to give back to an organization and community of professionals who have invested in me.

2. What PR skill do you think is most essential today?

Never underestimate the power of storytelling. Every organization and individual has a story worth sharing, and when told effectively, it builds relatability, establishes trust, and strengthens connections with your target audience. Storytelling can take many creative forms, including social media, print marketing materials, and video content. Ultimately, it transforms information into meaningful engagement.

3. How do you unwind after a busy week?

After a busy week, I make it a priority to stay active. Whether it’s pilates or a dance class, I always leave feeling energized and carefree. I also love goat yoga!

4. What is a fun fact people may not know about you?

I compete in pageants! Pageantry has taught me how to perform under pressure, strengthen my communication skills, and build long-lasting relationships. It has truly shaped me into the young woman I am today! I also enjoy giving back by judging and emceeing local pageants along the Gulf Coast, which allows me to stay connected to this community.
 
5. What do you love most about being a part of PRCA?

I love being around like-minded individuals who share my passion for public relations. Being a member of PRCA has given me the chance to connect with other PR professionals, learn more about the field, and spark fresh ideas through collaboration. The opportunity to grow both personally and professionally is what makes it so rewarding!

#PRCA #PRCAMobile #PR #MeetTheBoardMonday PRCA Mobile, Meet the Board Monday: Alexis Pugh by @prca_mobileal
2
2 months ago
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Learning and leading, together!

We had the best time at the PRCA Mobile Brunch this morning! Thank you @prca_mobileal for having us, and a special thank you to Douglas Bridges for sharing your time and expertise on copyright and AI.

We’re so grateful for opportunities to learn from professionals in our community and can’t wait for more days like this! taken in Innovation Portal by @prca_mobileal
5
2 months ago
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Coffee, Copyright, and Communications ☕ 📝

This morning's August Breakfast Meeting featured speaker Douglas Bridges, a patent attorney at Adams IP, LLC. He shared practical insights on copyright, artistic protection, documentation, and managing risk. Thank you to Douglas for this informative session, as well as to our members and the University of South Alabama PRCA student chapter who attended. Your engagement and curiosity made the conversation stronger!

#PRCA #PRCAMobile #PRCA2026 #PublicRelations #AI #Communications by @prca_mobileal
0
2 months ago
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Join us for our September Luncheon on September 24!

This month, we’ll be discussing ethics in public relations while connecting with fellow PR and communications professionals over lunch.

Register using the link in our bio! by @prca_mobileal
0
2 months ago
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Breakfast is best served with strategy! ☕️☀️

Tomorrow, join PRCA Mobile's August Meeting, "Who Owns the Content? AI, Copyright and the Future of PR," as patent attorney Douglas Bridges leads an informative session on AI in communications. From copyright and legal risks to ethical boundaries, discover important insights that are shaping today's ever-changing digital world.

⏰ Thursday, August 27 | 8:00am - 9:30am
📍Innovation Portal
358 Saint Louis Street, Mobile, AL 36605, Mobile, AL 36602

https://prca-mobile.squarespace.com/events

#PRCA #PRCAMobile #PublicRelations #AI #Communications by @prca_mobileal
0
2 months ago
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Meet the Board Monday 🌟: Johnny Stevens, Student Affairs Chair

1. What inspired you to join the PRCA Board?

I relocated to Mobile over a decade ago and knew absolutely no one in the area. I knew I needed a place to meet my local peers, develop professionally and connect with my new community. I found PRCA, which quickly landed me my my first job in the city and so many other rewarding opportunities. I feel obligated to help make PRCA a positive professional environment for others as it has been for me, and serving on the board gives me an opportunity to do just that.

2. What PR skill do you think is most essential today?

Face-to-face communication and relationship-building skills seem to be disappearing in the modern workforce. More and more, the abilities to genuinely connect to others, to build meaningful relationships with colleagues and clients, and to clearly express one’s self through succinct, authentic in-person communication are becoming a lost art form. PRCA helps refocus our efforts on critical industry skills, such as these, which is why the organization is so vital to ongoing professional development.

3. How do you unwind after a busy week?

When I’m not working, I can usually be found at one of my teenage son’s many sporting events or practices, or on the water in my boat. The ocean breeze is relaxing.

4. What is a fun fact people may not know about you?

I spent many years flying missions on Air Force aircraft and have gone faster than the speed of sound three different times.

5. What do you love most about being a part of PRCA?

My favorite part of PRCA is the wonderful people that make up this important group. The professionals are very warm, friendly and helpful, which was a big reason I kept coming to meetings early on. I’m a big advocate for this group to everyone I meet and I’m excited to share my love of PRCA as the faculty advisor for the University of South Alabama’s new PRCA student chapter this fall.

#PRCA #PRCAMobile #PR #MeettheBoardMonday PRCA Mobile: Meet the Board Monday by @prca_mobileal
0
2 months ago
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Meet the Board Monday 🌟: Deb York Salisbury, APR - Accreditation Chair

1. What inspired you to join the PRCA Board?

I wanted to stay connected to the PR community and to the people who are shaping where our profession goes next.
 
2. What PR skill do you think is most essential today?

Listening. Good communication starts with understanding what people actually need to hear, not just what we want to say.
 
3. How do you unwind after a busy week?

Spending time with family and friends. Good conversation and a little laughter usually do the trick.
 
4. What is a fun fact people may not know about you?

Early in my career, I worked for a small publicly traded software company during the dot-com era and traveled with our CEO to New York to meet with potential investors. I also handled investor relations with people as far away as England and Korea. Watching our story travel—and our stock grow from about 5 cents to more than $3 while we raised over $3 million—was one of my first lessons in just how powerful good messaging can be.
 
5. What do you love most about being a part of PRCA?

I love mentoring younger professionals and helping them see the power of planning. Some of the best PR work starts before you ever write the first word—you understand the goal, the audience, and what you want to accomplish.

#PRCA #PRCAMobile #PR #MeettheBoardMonday by @prca_mobileal
0
2 months ago
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