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Premier Helmets®

@premier_helmets

36.5K

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Passionate about helmets since 1956 🇮🇹
A family-owned brand built on safety and innovation.
🏍️ Born in California. Rooted in Italy. Loved worldwide.

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Some rides are planned. Others begin simply because the road is calling.
Wherever you’re heading, make the ride yours! by @premier_helmets

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4 days ago

Do you need to replace your helmet after a drop?
👉🏻 Let’s find out! taken in Lucca, Italy by @premier_helmets

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8 days ago

A tribute to the golden era of motorcycle racing, Premier Trophy brings the unmistakable spirit of the past back to the road.

Clean lines, authentic retro details and modern technology come together in a helmet designed for riders who believe true style never gets old.

Born from our heritage, made for today’s roads 🏍️ by @premier_helmets

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11 days ago

Bold looks, touring comfort.

Meet Commander, where aggressive design meets everyday functionality: sculpted lines, an integrated internal sun visor and a character made to stand out — whatever you ride.

Ready to take command? 🏍️ taken in Lucca, Italy by @premier_helmets

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18 days ago

Premier Helmets is heading to China! 🇨🇳

From September 19–22, we’ll be at CIMAMotor 2026 in Chongqing, one of the key international events for the motorcycle industry.

Come meet Premier, discover our helmets and get a closer look at what’s next.

📍 Chongqing International Expo Center
📅 September 19–22, 2026

Want to meet us at CIMAMotor or need more information?
📩 Contact us at exportdivision@premier.it

See you in Chongqing! by @premier_helmets

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24 days ago

Does a helmet have an expiration date?
Let’s find out! taken in Lucca, Italy by @premier_helmets

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a month ago

Sometimes, all you need is a full tank, an open road and nowhere else to be. taken in Tuscany, Italy by @premier_helmets

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a month ago

Our Classic brings the unmistakable spirit of Premier's Vintage world to every ride: essential, authentic and made for those who never stop appreciating the beauty of retro design.

Old-school attitude, Premier DNA. by @premier_helmets

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a month ago

Two helmets, two different personalities. Which one is yours? 👀

Team Hyper or team Devil? taken in Tuscany, Italy by @premier_helmets

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a month ago

What mistakes should you avoid when choosing a helmet? taken in Lucca, Italy by @premier_helmets

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2 months ago

Some designs never go out of style.

The Vintage collection is inspired by the timeless appeal of classic motorcycle helmets, reimagined with today's technology and safety standards.

Have you found your perfect Vintage yet? by @premier_helmets

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2 months ago

Is a well ventilated helmet a sign of quality or is it just marketing? 🏍️ taken in Lucca, Italy by @premier_helmets

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2 months ago