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SALT LAKE CITY, UTAH — Los Angeles native Malek “Leek3” Arzu, an artist, entrepreneur and marketing strategist and owner of Premier Image Group in Utah, has entered into a multi-million-dollar joint venture with former Sony Music executive Scott Curtis.

The partnership brings together Leek3’s Los Angeles roots, entertainment and marketing experience, and growing business presence in Utah with Curtis’ major-label music industry experience. Together, the two plan to create a new record label in partnership with Premier Image Group, with a focus on discovering and developing talent while helping bridge the gap between Utah’s emerging entertainment scene and the national music industry.

The venture will also launch Influence The Lake, a new reality television series showcasing the artists, entrepreneurs, beauty professionals, influencers and creatives helping shape Utah’s culture.

For Leek3, the venture represents a unique connection between Los Angeles and Salt Lake City—bringing the experience and energy of one of the world’s largest entertainment markets into a rapidly growing Utah creative scene. taken in Salt Lake City, Utah by @premierimagegroup

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