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@johannelyscgm in @prettyballads 

imagery by @thericardolara

featured in @hube.magazine by @prettyballads
6
9 days ago
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 by @prettyballads
1
15 days ago
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friday
san juan
puerto rico
more soon by @prettyballads
4
2 months ago
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For the latest installment of Hypebeast Community Center, designer @diegomcelroy tells all the tales behind his imaginative, deadstock-driven fashion label, @prettyballads — one born out of COVID boredom and a love for transformative design and Puerto Rican culture.

“PrettyBallads isn’t about chasing trends,” the Parsons graduate explained. “It’s about building a world where clothing, music, and memory exist in the same conversation. It’s for people who want to feel powerful and soft at the same time and who want to wear something that says more than words can.”

How McElroy turned a DIY hobby into a real-life brand, at the link in bio.
Photo: Pretty Ballads by @prettyballads
59
a year ago
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Advertisement @prettyballads @diegomcelroy by @prettyballads
25
2 years ago
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NEW 1/1
ALL MADE IN-HOUSE IN NEW YORK CITY. taken in New York, New York by @prettyballads
3
2 years ago
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Out-Takes from Prettyballads & Friends at @local.dosdosdos 

Thank you for the support! taken in San Juan, Puerto Rico by @prettyballads
7
2 years ago
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RECLAIMED DOUBLE-SIDED TEES AVAILABLE AT PRETTYBALLADS.COM taken in New York, New York by @prettyballads
3
2 years ago
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INTERCAMBIO

An end-to-end modular clothing system creating circular solutions for post-consumer garments. Intercambio works exclusively with end-of-life garments, the most urgent challenge for the fashion industry to solve. Sourced in collaboration with @helpsy 

@parsons_fashion 

CAMERA & EDIT: @jix.pr 
STYLING: @ella0tt 

MODELS: 
@rayasunsh1ne 
@harry.tate 
@isa2slim 

MUSIC: @prettyballads 

CD: @diegomcelroy by @prettyballads
24
2 years ago
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@local.dosdosdos by @prettyballads
1
2 years ago
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Gustavo in the Comandante Zipper Dress

Available this Saturday, In-Store at @tumbao.world 

#prettyballads taken in New York, New York by @prettyballads
3
2 years ago
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NEW YORK CITY SHOWROOM

AUGUST 3RD

12:00 - 6:00

20 ORCHARD, NEW YORK CITY

@tumbao.world 

PIECES AVAILABLE FOR PRE-ORDER

COMPLEMENTARY DRINKS BY: @dosbootsmezcal 

#prettyballads taken in New York, New York by @prettyballads
1
2 years ago
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