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PRIMR❃SE

@primrose.fc

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𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘢𝘨𝘦𝘯𝘤𝘺
𝗘𝘃𝗲𝗿𝘆 𝗱𝗮𝘆 𝗶𝘀 𝗮 𝗦𝗮𝘁𝘂𝗿𝗱𝗮𝘆.

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𝐏𝐑𝐈𝐌𝐑✿𝐒𝐄 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬: 𝐇𝐎𝐊𝐀 𝐀𝐧𝐧𝐞𝐜𝐲 𝐁𝐚𝐜𝐤𝐲𝐚𝐫𝐝@hoka_eu[Project]: HOKA Speedgoat Quest finals[Insight]: Why test a new trail shoe over 5km when you can run 200km in it?[Concept]: Annecy BackyardWe achieved one of our 2026 goals, organising our own Backyard Ultra to Annecy.For 31 hours, 99 runners embraced the true spirit of trail running, pushing their limits through day and night, and day. And night.A huge thank you to everyone who believed in this crazy idea, gave their time and talent to make it happen, and to every runner who lined up for one, or thirty-one loops.📷📹 @margot_cl__ @floriankeller.images by @primrose.fc

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2 days ago

𝐏𝐑𝐈𝐌𝐑✿𝐒𝐄 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬: 𝐇𝐎𝐊𝐀 𝐀𝐧𝐧𝐞𝐜𝐲 𝐁𝐚𝐜𝐤𝐲𝐚𝐫𝐝@hoka_eu [Project]: HOKA Speedgoat Quest finals [Concept]: Annecy Backyard𝑻𝒉𝒆 𝒆𝒏𝒅 𝒊𝒔 𝒕𝒉𝒆 𝒃𝒆𝒈𝒊𝒏𝒏𝒊𝒏𝒈What better way to crown the Greatest Of All Trailers than organising our own backyard ultra?For those unfamiliar with the format: runners have one hour to complete a 6.7km loop. Every hour, a new lap begins. Miss the start, you’re out. The last runner standing wins.To finish the Speedgoat Quest on a high, we came back to where it all began: Annecy.We transformed the warehouse of our friends at @lademarrante into race HQ, welcoming 99 runners for an event of running through the forest and through the night.Every detail was designed to create a unique experience, and a special atmosphere for runners, supporters and volunteers.A huge thank you to everyone who believed in this crazy idea, gave their time and talent to make it happen, and to every runner who lined up for one, or thirty-one loops.📷📹 @margot_cl__ @floriankeller.images by @primrose.fc

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2 days ago

𝐏𝐑𝐈𝐌𝐑✿𝐒𝐄 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬: 𝐂𝐡𝐞𝐥𝐬𝐞𝐚 𝐅𝐂 𝐨𝐧 𝐒𝐭𝐫𝐚𝐯𝐚@chelseafc @strava [Project]: Chelsea FC, the first Premier League & Women’s Super League Club on Strava.Strategy, Partnership, Content PlanIt’s not every day you get the chance to help a Champions League winner become the first to do something. This summer, we had the opportunity to launch the very first Strava Club for a Premier League team, helping Chelsea FC connect with Strava’s 200M+ users and inspire football fans around the world to get active.With the UK as Strava’s third-largest market, a pre-season match taking place in Jakarta (the world’s most active city for community running) and London’s running scene continuing to thrive, it felt like the perfect moment to bring football and movement together. Already 10k members joined the club in a week.Come join the fun and see you on Strava.✍️ @hadriencol @aupiais.antoine7 @jrmi by @primrose.fc

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10 days ago

𝐏𝐑𝐈𝐌𝐑✿𝐒𝐄 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬: 𝐇𝐎𝐊𝐀 𝐓𝐡𝐞 𝐒𝐩𝐞𝐞𝐝𝐠𝐨𝐚𝐭 𝐐𝐮𝐞𝐬𝐭@hoka_eu [Project]: HOKA Speedgoat 7 LaunchStrategy, concept, art direction, event production, content production.[Concept]: The Speedgoat Quest. A tour across Europe to find the GOATs (Greatest Of All Trailers) from each location and invite them to batte in a Backyard to happen in Annecy in July.📷📹 @cherolmeister_ @corri_sempre @langlois.charly + Nintendo DS by @primrose.fc

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a month ago

𝐏𝐑𝐈𝐌𝐑✿𝐒𝐄 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬: 𝐇𝐎𝐊𝐀 𝐓𝐡𝐞 𝐒𝐩𝐞𝐞𝐝𝐠𝐨𝐚𝐭 𝐐𝐮𝐞𝐬𝐭@hoka_eu [Project]: HOKA Speedgoat 7 LaunchStrategy, concept, art direction, event production, content production.[Concept]: The Speedgoat Quest. A tour across Europe to find the GOATs (Greatest Of All Trailers) from each location and invite them to batte in a final.[Insight]: A trail shoe like the Speedgoat 7 deserves more than a quick test run. It deserves to be experienced over time, through fatigue, repetition and determination. As new formats such as the Backyard Ultra emerge we wanted to build an experience that brought trail running spirit to the runners. As a result, hundreds of runners, thousands of kilometres covered, and GOATs earning their place at the Speedgoat Quest Finals in Annecy.We’re inspired by the energy of the communities who showed up, took on the challenge, and kept chasing one more loop.Next stops: Zugspitz Ultra Trail by UTMB, HOKA Val d’Aran by UTMB and the Speedgoat Quest Finals in Annecy.📷📹 @margot_cl__ @chowieson @corri_sempre + ramdom disposable cameras by @primrose.fc

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2 months ago

𝐏𝐑𝐈𝐌𝐑✿𝐒𝐄 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬 𝐀𝐒𝐈𝐂𝐒 𝐁𝐀𝐒𝐄 𝐂𝐀𝐌𝐏[Project]: Branding and guests experience of the @asicstrail chalet in Les Houches[Creative]: A place for trail running athletes where performance, recovery and connection with nature all live together. A refuge for the mind and body, taking inspiration from Chamonix flora, minerals and vibrant local creative scene.📷📹 @the.adventure.bakery @lindetcharlotte by @primrose.fc

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2 months ago

𝐏𝐑𝐈𝐌𝐑✿𝐒𝐄 @adidasarena takeover by @primrose.fc

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2 months ago

𝐏𝐑𝐈𝐌𝐑✿𝐒𝐄 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬: 𝐚𝐝𝐢𝐝𝐚𝐬 𝐇𝐲𝐩𝐞𝐫𝐛𝐨𝐨𝐬𝐭[Project]: Hyperboost launch[Creative]: Introduction to the Runner’s High. Powered by machines. Imagined and written by humans, with the best in business @maxime_ernult @studio.emeute.From our living rooms to the real life. Stay high. by @primrose.fc

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2 months ago

𝐏𝐑𝐈𝐌𝐑✿𝐒𝐄 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬: 𝐚𝐝𝐢𝐝𝐚𝐬 𝐇𝐲𝐩𝐞𝐫𝐛𝐨𝐨𝐬𝐭[Project]: Hyperboost launch[Creative]: Hyper NightConcept, production and content creation for adidas & partners channels. The Runner’s High is the ultimate reward of running.📷 📹 @maxime.ellies @thomas_dylewski @73shot by @primrose.fc

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2 months ago

𝐏𝐑𝐈𝐌𝐑✿𝐒𝐄 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬: 𝐚𝐝𝐢𝐝𝐚𝐬 𝐇𝐲𝐩𝐞𝐫𝐛𝐨𝐨𝐬𝐭[Project]: Hyperboost launch experience[Creative]: Hyper Night[Insight:]: Everyday runners don’t chase PBs or medals, they chase a feeling. The Runner’s High is the ultimate reward of running.The adidas Hyperboost announcement is one of the most disruptive moments in running this year.Not a shoe built to chase PBs, but to unlock something deeper: the pure joy of running.Starting from a simple insight: most runners aren’t chasing medals, they’re chasing a feeling, we imagined an experience designed to reach the ultimate reward of running: the Runner’s High.We took over the adidas arena to bring this idea to life.Inspired by scientific research, we recreated the conditions to help runners reach that state: an 850m loop across indoor and outdoor spaces, a 90-minute continuous run guided by sound with live sets from DJs, a full range of services for runners, ending, and of course, a party.We at Primrose are grateful to adidas for trusting the vision, from insight to design, execution, and content. And to everyone who showed up and made this moment special.Stay tuned, and stay high.📹 @thomas_dylewski le boss by @primrose.fc

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2 months ago

𝐏𝐑𝐈𝐌𝐑✿𝐒𝐄 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬 𝐒𝐚𝐥𝐨𝐦𝐨𝐧 𝐱 𝐋’𝐀𝐫𝐭 𝐝𝐞 𝐥’𝐚𝐮𝐭𝐨𝐦𝐨𝐛𝐢𝐥𝐞[Project]: Retail experience [Creative]: 42To create a connection between the products from the collaboration and the consumers, we transformed the Salomon store at 42 avenue des Champs-Élysées into a retail experience where running and automotive culture collide.Our intention was to bring both worlds together through product display, reaction time testing station, exclusive merch (including custom car air fresheners), and the ultimate testing experience for the Phantasm 3. Taking inspiration from the iconic short film from Claude Lelouch ‘C’était un rendez-vous’, we recreated the last kilometre in a similar style using artificial intelligence, giving runners the sensation of running through empty streets, wearing the Phantasm 3.They might never hit the 200 km/h reached by the Mercedes-Benz 450 SEL 6.9 on that August morning in 1976, but the feeling is what matters. by @primrose.fc

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3 months ago

𝐏𝐑𝐈𝐌𝐑✿𝐒𝐄 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐄𝐱𝐩𝐥𝐨𝐫𝐚𝐭𝐢𝐨𝐧 [March-April 2026]Content loading […] by @primrose.fc

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3 months ago