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procell

@procell

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𝘷𝘪𝘯𝘵𝘢𝘨𝘦 𝘮𝘪𝘯𝘪 𝘛𝘴𝘩𝘪𝘳𝘵 𝘧𝘰𝘳 𝘡𝘰𝘦 ✧༺♥༻∞

𝘴𝘵𝘺𝘭𝘦𝘥 𝘣𝘺 @daniellegoldberg ✧༺♥༻∞

#zoekravitz ✧༺♥༻∞ taken in Procell Vintage by @procell

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a year ago

A heritage shoe redefined. Protect what matters. Total 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 available in Women's sizes exclusively in store May 16, 2026 5 Delancey st. NYC taken in Procell Vintage by @procell

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5 months ago

Only The Best For The Best. @shai @jalenjdubwilliams @jmac taken in Procell Vintage by @procell

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6 months ago

✮✮✮

Total 90 Heirloom is about the convergence of our nostalgia for vintage interiors and fondness for the furnishings in our familial gathering spaces. This summer we will watch The World Cup in those sacred spaces. The special interiors where we congregate to enjoy the game, deepen our love of the game and enrich our relationships with whom we watch the game. taken in Procell Vintage by @procell

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4 months ago

📺 🛋️ ✰✰✰

Total 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 is about the convergence of our nostalgia for vintage interiors and fondness for the furnishings in our familial gathering spaces. This summer we will watch The World Cup in those sacred spaces. The special interiors where we congregate to enjoy the game, deepen our love of the game and enrich our relationships with whom we watch the game. taken in Procell Vintage by @procell

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4 months ago

NIKE x PROCELL T90
HEIRLOOM RELEASE
TODAY SATURDAY MAY 16
12PM - CLOSE
5 DELANCEY ST
NYC

MENS SIZES 4-14 taken in Procell Vintage by @procell

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4 months ago

Total 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 is about the convergence of our nostalgia for vintage interiors and fondness for our familial gathering spaces. The inspiration draws from the ingrained respect that our ancestors had for the furnishings that allowed us to enjoy each others’ company. The spaces in which we congregate to enjoy the game, deepen our love of the game and enrich our relationships with whom we watch the game. taken in Procell Vintage by @procell

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4 months ago

Generational Furniture 🪑 w. @procell 4 NIKE {pt 1}

YALL KNOW WE HAD THAT PLASTIC ON OUR FURNTITURE.

Went back home to Cincinnati (during my spring in NYC) the other day to grab images for this project for Procell!!!

They had told me they was dropping a collab with Nike round the Total 90 and it was based in… well i remember 3 words VINTAGE, INTERIORS AND NOSTALGIA and PLASTIC COUCHES (okay 4 or 5 words)

Went home during this research project and My mother sat right on the couch that i got from my granny house (where my pops was living when he died) and said -

“jerald, you know we had that damn plastic on the couch until your dad left?” I had plastic on my couch til I was fucking 13. Hahah.

Seeing my great aunts all on that couch on slide two just did something to my spirit.

Thank you @procell @newideacorp @antsoulo for this walk down memory lane!

Congrats @procell gang on the release of yall sneakers ✨🙏🏾

Images courtesy of The Cooper Family Archives

#fbf taken in Brooklyn, New York by @procell

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4 months ago

Total 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 will be exclusively launching in-store May 16, 2026 5 Delancey st. NYC 12pm taken in Procell Vintage by @procell

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4 months ago

A timeless celebration and reinterpretation of the classic boot captured by video artist @dani_aphrodite

Total 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 will be exclusively launching in-store May 16, 2026 5 Delancey st. NYC taken in Procell Vintage by @procell

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5 months ago

Total 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 available May 16, 2026 5 Delancey st. NYC taken in Procell Vintage by @procell

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5 months ago

TOTAL 90 𝘏𝘦𝘪𝘳𝘭𝘰𝘰𝘮 available May 16, 2026 📞 taken in Procell Vintage by @procell

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5 months ago