Instagram story viewer> @project.lucien> Posts

Project Lucien | Creative Direction

@project.lucien

1.7K

followers

577

following

THE ARCHITECTURE OF VISION
Campaigns and lookbooks
Pretoria · Johannesburg
Commissions open for October ↓

POSTS STORIES REELS TAGGED

Adidas School of Expressions; Study the grade.

Creative Direction & Photography:

@project.lucien

Models:@ashies_chikita and @jordynbeiling

Styling: @muna.eclipse

Assistant Photographer: @banksthecreator

#projectlucien

Campaigns and lookbooks are quoted per project, DM your brief. by @project.lucien

126

6

5 months ago

Studio portrait direction in Sandton. Wardrobe, set and pose paired so the frame tells one story. Every shoot is quoted to the brief, DM your idea. #projectlucien taken in Sandton, Gauteng by @project.lucien

31

0

4 months ago

A strategic visual direction for the new Polar Frost garment. We captured the intersection of sportswear and luxury, positioning the collection within the growing padel space. These resonate with a discerning audience.

DM me "Project Velocity" to receive the full project breakdown. by @project.lucien

36

2

a month ago

On your mark, get set…🔥

Full fit from @mrpricesport
.
.
.
.
.
#run#running#runningshoes#athletics by @project.lucien

332

7

a day ago

It's been a while...

📸:@banksthecreator by @project.lucien

139

5

5 months ago

Portrait direction against a gold sequin and balloon set: warm light, one clear subject, nothing competing. Quoted per project, DM your brief. #projectlucien by @project.lucien

58

0

2 months ago

Golden-hour direction for streetwear: colour from the wardrobe, light from the sun. Lookbook and campaign shoots are quoted per project, DM your brief. #projectlucien by @project.lucien

105

0

a month ago

Event coverage that catches the room as it moves: candid frames from a formal night. Quoted per event, DM your date and venue. #projectlucien by @project.lucien

13

0

a month ago

This is the part you can't fake at events: the energy.

📸: @project.lucien by @project.lucien

31

1

a month ago

Editorial streetwear direction: low angle, graffiti wall, cargo and crop styling. Lookbook and campaign shoots are quoted per project, DM your brief. #projectlucien by @project.lucien

157

7

a month ago

by @project.lucien

40

0

4 months ago

Three photographers came one afternoon with two models(@emeka.rrr & @rosh_nie07 ) and with one same brief and approached it with three completely different eyes behind the lens.

Scroll through and tell us, which shot takes it? Drop your pick in the comments and or polls : "Image 1", "Image 2", or "Image 3" (bonus points for emoji reactions 🤏🔥). Most votes wins.
We're keeping who shot what under wraps until the winner's announced so vote with your gut, not your guess. 👀

Voting closes Sunday at 6PM. Get your picks in. by @project.lucien

142

16

3 months ago