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Production Designer . Architect . Interior Stylist . Space Designer @constrooe_art & a Plant Mom 🪴
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Moments from the kitchen we built for the Philips Mother’s Day film ✨

From hurried breakfasts and half finished conversations, to sibling experiments, shared bites, tiny messes and the everyday rhythm of a home… the kitchen slowly became the heart of this story.

A space built not just for cooking, but for care, chaos and all the little moments in between… holding the thought of “ghar ka kaam sabka kaam.”

Production Designer : @pronitapal @constrooe_art
Core PD Team : @vaidehinivalkar @maniiarjunnchaturvdi @rajeshvishwakarma92 @dinesh.art.3386 @sandeepkumarp6313

#ProductionDesign #InteriorDesign #Filmmaking #BehindTheScenes #gharkakaamsabkakaam taken in Mumbai, Maharashtra by @pronitapal
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5 months ago
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An empty location slowly turned into a home built around everyday life.

The idea was never perfection.

We layered the space with books, plants, family photographs, textures, practical lights, study corners, work surfaces and little pockets of clutter. Unfolded throws, things left out, spaces caught mid use… because the house had to feel like someone was still in the middle of living in it.

The kitchen stayed active. Study spaces carried stories. Plants softened corners. Objects were chosen to feel used, familiar and quietly real.

And sitting underneath it all was the thought behind the film…

Ghar ka kaam sabka kaam.

Because behind everyday homes are meals, dishes, reset corners, things left behind, things picked back up, and invisible routines that quietly keep repeating.

A kitchen always in motion. Corners waiting to be cleared. A home carrying the labour we often don’t notice…

Client: @philipshomelivingindia

Starring: @girijaoakgodbole @dass_yamini

Director: @amritrajguptaa
Producer: @prasanna_raho
DOP: @adityadesai_
Production Designer: @pronitapal @constrooe_art

Executive Producers: @rajatgulati23 @samvednaanand
Production House: @e.m.o.t.i.o.n_p.i.c.t.u.r.e.s
Line Producer: @manojpanchal1985 @archoneproductions 

Costume Stylist: @stylistshikhar
CFO: @gayatrimarya

Core Production Design Team : @maniiarjunnchaturvdi @vaidehinivalkar @sandeepkumarp6313 
Art boys : @rajeshvwakarma92 @dinesh.art.3386 @rajangupta5400 

1st AD: @rohitsaha15
DA: @adishah101
2nd AD: Shubham Sinha and Angel Modi

#ProductionDesign #Filmmaking #Philips #workworkwork #gharkakaamsabkakaam taken in Mumbai, Maharashtra by @pronitapal
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5 months ago
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More moments from the world we built for the Philips Mother’s Day film ✨

From sibling chaos in the kitchen and everyday messes, to study spaces, plants, quiet conversations and the unseen work that often falls on one person… the idea was to create a home that felt warm, lived in and real enough to hold the story of “ghar ka kaam sabka kaam.”

Production Designer : @pronitapal @constrooe_art
Core PD Team : @vaidehinivalkar @maniiarjunnchaturvdi @rajeshvishwakarma92 @dinesh.art.3386 @sandeepkumarp6313

#ProductionDesign #InteriorDesign #Filmmaking #BehindTheScenes #gharkakaamsabkakaam taken in Mumbai, Maharashtra by @pronitapal
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5 months ago
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Swipe to see where we began & how it finally looked after we set it up ➝

From empty rooms to a world built for two siblings ✨

The study and play space was intentionally layered with books left open, sketches, toys, colours and everyday mess. Not just to feel lived in, but to support the story.

Because while the children leave traces of their day behind… the clean up quietly lands on mom.

Around it sat softer details too. A warm plant nook, layered greens, wood tones, practical lighting and corners designed to feel real before the camera rolled 🌿

Production Designer : @pronitapal @constrooe_art
Core Production Design Team : @maniiarjunnchaturvdi @vaidehinivalkar @sandeepkumarp6313 
Art boys : @rajeshvwakarma92 @dinesh.art.3386 @rajangupta5400 

#ProductionDesign #Filmmaking #BehindTheScenes #ArtDirection #philipsgharkakaamsabkakaam taken in Mumbai, Maharashtra by @pronitapal
0
5 months ago
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Swipe to see the kitchen before & after we set it up ➝

The location already had a strong shell. We softened it into a warmer, lived in family kitchen with layered styling, open storage, practical clutter and everyday objects that felt used, not placed.

The idea was simple… a kitchen where work is still happening. Dishes waiting, appliances out, counters in use. A home that feels active and shared...

Production Designer : @pronitapal @constrooe_art
The Core Production Design Team : @vaidehinivalkar @maniiarjunnchaturvdi @sandeepkumarp6313 
Art boys : @rajeshvwakarma92 @dinesh.art.3386 @rajangupta5400 

#ProductionDesign #beforeafter #Filmmaking #ArtDirection #gharkakaamsabakaam taken in Mumbai, Maharashtra by @pronitapal
0
5 months ago
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Swipe to see where it began & how it looked after we set it up ➝

An empty location slowly turned into a lived in family home.

Warm layers, everyday objects, shared spaces and intentional clutter were added so the home felt real, used and still in motion… just like the story we were telling...

Production Designer : @pronitapal @constrooe_art
Core Production Design Team : @maniiarjunnchaturvdi @vaidehinivalkar @sandeepkumarp6313 
Art boys : @rajeshvwakarma92 @dinesh.art.3386 @rajangupta5400 

#ProductionDesign #Filmmaking #BehindTheScenes #ArtDirection #philipsgharkakaamsabkakaam taken in Mumbai, Maharashtra by @pronitapal
0
5 months ago
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A few moments from the world we built for the Shelcal film ✨

The brief was never just a beautiful house.

It had to feel like a home carrying many lives at once. School mornings, family projects at the dining table, dance sessions in the living room, tea breaks, grandparents, plants finding their corners, and all the tiny routines that quietly make a place feel lived in.

Built for the story. Styled for everyday life.

Production Designer : @pronitapal @constrooe_art
The core PD Team : @maniiarjunnchaturvdi @anshumanarya @sandeepkumarp6313 @rajeshvishwakarma92 

#ProductionDesign #InteriorDesign #Filmmaking #BehindTheScenes #cinema taken in Mumbai, Maharashtra by @pronitapal
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5 months ago
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From a bare shell location to a lived in family home ✨

For the Shelcal film, the space was dressed, layered and transformed across the living room, kitchen, dining, bedrooms, kids’ spaces and transition areas to create a home that felt warm, inhabited and emotionally real.

Plants, textiles, artwork, props, everyday clutter and tiny details were added to support the story and the people living inside it.

Sharing the film and the world we built for it 🌿

Client : @shelcaltotal_official 
Agency : Saatchi & Saatchi Mumbai
Starring : @irawatimayadev 
Production House : @content_factory_by_prodigious 
@prodigiousfilms

Director : @siddharthsen @sidsenfilms
Producer : @raunak070
DOP : @linesh.desai

Production Designer : @pronitapal @constrooe_art
Core PD Team : @maniiarjunnchaturvdi @anshumanarya @sandeepkumarp6313 
Art Boys : @rajeshvishwakarma92 @rahul_jaiswal8015 

AP : @ushma_kaushik28
LP : @carryon_fiilms

1st AD : @ross_dane
2nd AD : @gopalvermaaa
DA : @rollsoundrollcameraaction

#ProductionDesign #setlife #Filmmaking #workworkwork #cinema taken in Mumbai, Maharashtra by @pronitapal
0
5 months ago
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More moments from the world we built for the Shelcal film ✨

From everyday corners and family chaos to quiet cups of tea, craft tables, plants, conversations and small rituals… the idea was to create a home that felt warm, lived in and real enough to disappear into the story.

Production Designer : @pronitapal @constrooe_art
The core PD Team : @maniiarjunnchaturvdi @anshumanarya @sandeepkumarp6313 @rajeshvishwakarma92 

#ProductionDesign #InteriorDesign #Filmmaking #BehindTheScenes #cinema taken in Mumbai, Maharashtra by @pronitapal
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5 months ago
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Swipe to see the transformation ➝

This part of the house became the heart of the world we were building.

The living room was layered with cane, wood, textiles, plants and warm practicals to create a space that felt calm, lived in and quietly familiar. Even the entry corner was dressed to feel like a home that had been growing over time.

From an empty location to a space with stories in it ✨

Production Designer : @pronitapal @constrooe_art
The core PD Team : @maniiarjunnchaturvdi @anshumanarya @sandeepkumarp6313 @rajeshvishwakarma92 

#ProductionDesign #InteriorDesign #Filmmaking #BehindTheScenes #cinema taken in Mumbai, Maharashtra by @pronitapal
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5 months ago
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Swipe to see where it began ➝

From a clean location to a home layered with warmth, textures and everyday life.

The living room was built around soft blues, wood, cane and lived in corners, while the kitchen was detailed with props, open shelves, practical lighting and little moments that make a space feel inhabited.

The brief was simple… make it feel like home before the camera rolled ✨

Production Designer : @pronitapal @constrooe_art
The core PD Team : @maniiarjunnchaturvdi @anshumanarya @sandeepkumarp6313 @rajeshvishwakarma92 

#ProductionDesign #InteriorDesign #Filmmaking #BehindTheScenes #cinema taken in Mumbai, Maharashtra by @pronitapal
0
5 months ago
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Swipe to see where it began ➝

From an empty location to a lived in world built through layers, textures, colour, practical lighting and everyday details.

A warm bedroom. A personality filled kids room. Designed to feel real before the camera rolled ✨

Production Designer : @pronitapal @constrooe_art
The core PD Team : @maniiarjunnchaturvdi @anshumanarya @sandeepkumarp6313 @rajeshvishwakarma92 

#ProductionDesign #InteriorDesign #Filmmaking #BehindTheScenes #cinema taken in Mumbai, Maharashtra by @pronitapal
0
5 months ago
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