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ProofZero | Alcohol-Optional Living

@proofzero_

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People say it’s about taste.

But if the alcohol was gone…
would they still drink it?

#proofzero #clarity #culture #taste by @proofzero_

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81

7 months ago

The most normalized substance is the hardest to question.

#proofzero #clarity #culture #normal by @proofzero_

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7 months ago

You don’t actually need it.
Be honest, have you noticed that?

#proofzero #clarity #culture by @proofzero_

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6 months ago

You did the work. Why does alcohol always get positioned as the reward?

#proofzero #clarity #culture by @proofzero_

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8 hours ago

You don’t have to hate alcohol to question it. And you don’t have to have a problem to think differently about drinking.

That’s what ProofZero is about.

#proofzero #clarity #culture by @proofzero_

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a day ago

An unexpected night at home? Say less 😂

#proofzero #clarity #culture by @proofzero_

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2 days ago

Nobody said you had a problem. That’s not even the conversation.

#proofzero #clarity #culture by @proofzero_

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2 days ago

Sometimes the best part of going out happens before you even leave 😂

#proofzero #clarity #culture by @proofzero_

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3 days ago

Somehow leaving half a drink feels different from leaving half a plate.

#proofzero #clarity #culture by @proofzero_

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4 days ago

Apparently the glass matters as much as what’s in it 😂

#proofzero #clarity #culture by @proofzero_

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5 days ago

It’s amazing how quickly the math changes on a night out 😂

#proofzero #clarity #culture by @proofzero_

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6 days ago

There’s a difference between feeling relaxed for a moment and actually getting rest.

#proofzero #clarity #culture by @proofzero_

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6 days ago