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Proraso USA

@prorasousa

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Official page for Proraso USA. Founded in Florence in 1908, Proraso has been a staple of Italian culture, and barbershops globally, for generations.

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The reviews say it all. 🌟🌟🌟🌟🌟

Elevate your shave with the Proraso Professional Shaving Brush. 🪒 🫧

Designed to build a rich, creamy lather, the extended natural boar bristles delicately massage the beard for a smoother, more comfortable shave.

Barbershop-quality results start here. 💈 taken in New York, New York by @prorasousa

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3 hours ago

The ultimate shave duo? Our Shaving Cream paired with the Professional Shave Brush. Together, they create a thick, luxurious lather—the kind that dreams are made of.🪒🫧

Rich cushion. Smooth glide. Barbershop-worthy results, right at your sink. taken in New York, New York by @prorasousa

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a day ago

Keeping your Proraso Professional Shaving Brush clean after every shave helps preserve the bristles, maintain a rich lather, and extend the life of your brush. 🫧 taken in New York, New York by @prorasousa

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2 days ago

A great shave starts before the blade. 🪒🫧

Building a rich, creamy lather with our Professional Shave Brush helps lift and soften the beard, evenly coat every hair, and create the cushion your razor needs to glide comfortably across the skin.

A few extra moments with the brush make all the difference. 🙌 taken in New York, New York by @prorasousa

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3 days ago

Fresh out of the box? Here’s how to get your Proraso Professional Shave Brush ready for its first lather. 🪒🫧 taken in New York, New York by @prorasousa

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4 days ago

Meet the brush behind the legendary lather. 🫧

Proraso’s Professional Shave Brush is the pro-level tool that transforms your shave from routine to ritual.

The kind of brush that earns a permanent spot at the barber station — and on your bathroom counter. 🪒

Made with natural boar bristles, it builds a rich, dense lather quickly and evenly for better cushion, smoother glide, and a more comfortable shave from start to finish. 🪒

Because great shaves start with a great lather. 🫧 taken in New York, New York by @prorasousa

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5 days ago

The hydration hero. The skin defender. 💧

The Proraso Protective Formula combines Aloe Vera and Vitamin E to help shield the skin, improve razor glide, and leave it feeling hydrated after every shave. 🪒 taken in New York, New York by @prorasousa

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6 days ago

The beard softener. The coarse beard essential. 🪒

The Proraso Coarse Beard Formula combines Shea Butter and Sandalwood Oil to soften thick, coarse beards, nourish the skin, and help deliver a smoother, more comfortable shave. 🫧 taken in New York, New York by @prorasousa

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8 days ago

The soothing staple. The sensitive skin hero. 🫧

The Proraso Sensitive Formula combines Green Tea and Oatmeal to help soothe irritation, reduce redness, and leave skin feeling calm and refreshed after every shave — perfect for sensitive skin. 🪒 taken in New York, New York by @prorasousa

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9 days ago

The original. The evergreen. The one that started it all. 🌿

The Proraso Refresh Formula blends Eucalyptus Oil and Menthol to cleanse, tone, and awaken the skin for a timeless Italian barbershop shave — suitable for all beard and skin types. 🪒 taken in New York, New York by @prorasousa

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10 days ago

Find Your Formula with Master Barber @smarcelle247 🪒 taken in New York, New York by @prorasousa

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10 days ago

The perfect shave starts with the right formula. 🪒

From refreshing your skin to softening a stubborn beard, there’s a Proraso Shaving Cream designed for your skin & beard type.

🟢 Refresh — Eucalyptus Oil + Menthol for a classic, invigorating shave.

⚪ Sensitive — Green Tea + Oatmeal to calm and comfort delicate skin.

🔴 Coarse — Shea Butter + Sandalwood Oil to soften and tame thicker beards.

🔵 Protective — Aloe Vera + Vitamin E to nourish and protect dry skin.

Powered by carefully selected ingredients for every kind of shave. Find your formula at our link in bio. 🪒 taken in New York, New York by @prorasousa

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11 days ago