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USC Center on Public Diplomacy

@publicdiplomacy

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A research, analysis and professional training organization dedicated to furthering the study and practice of global public engagement.

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"Every effective diplomat, scholar, and practitioner of diplomacy eventually discovers that countries cannot be understood from the outside looking in," writes Dr. Lamia Zia in a new CPD Blog.

🔗: https://uscpublicdiplomacy.org/blog/landing-land-smiles-my-first-lessons-indonesia by @publicdiplomacy

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4 hours ago

“...To stay at number 4 in a soft power world of 193 nations remains a remarkable achievement, a tribute to how often Britain still succeeds in offering to the world its distinctive blends of tradition and modernity," writes David Ellwood for the CPD Blog.

🔗: https://uscpublicdiplomacy.org/blog/british-soft-power-force-attraction-versus-force-example by @publicdiplomacy

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3 days ago

The #FIFAWorldCup may be over, but its biggest lessons extend far beyond the game. In the latest installment of his series, USC Master of Public Diplomacy Director Jay Wang explores how the 2026 World Cup reshaped perceptions of the U.S., highlighted the power of diaspora communities, and showed that the most effective public diplomacy comes through lived experience—not messaging.

🔗: https://uscpublicdiplomacy.org/blog/world-cup%E2%80%99s-bigger-story-public-diplomacy-beyond-game by @publicdiplomacy

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3 days ago

A new 'Public Diplomacy in the News' roundup features MMA diplomacy, America's soft power at a crossroads, & more

🔗: https://uscpublicdiplomacy.org/blog/public-diplomacy-news-trumps-world-cup-intervention-mma-diplomacy-more by @publicdiplomacy

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3 days ago

"The destruction of cultural heritage sites, particularly in contemporary conflicts, is a potential opening for external powers to shape influence, legitimacy and security in post-war environments," writes Linda Jisun Lee for the CPD Blog.

🔗: https://uscpublicdiplomacy.org/blog/strategic-heritage-engagement-bridging-hard-power-and-public-diplomacy by @publicdiplomacy

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8 days ago

"A country aspiring to captivate foreign audiences must identify and cultivate widely appealing resources rooted in its culture, values, foreign policy, and overall accomplishments," writes Daniele Carminati in a new CPD Blog article

🔗: https://uscpublicdiplomacy.org/blog/soft-power-and-globalization-attraction-relies-connectivity by @publicdiplomacy

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12 days ago

In a new Q&A, Kathy R. Fitzpatrick and Bruce Gregory discuss their new book, "Diplomacy’s Public Dimension: Prospects for Theory and Practice"

🔗: https://uscpublicdiplomacy.org/story/meet-authors-kathy-r-fitzpatrick-and-bruce-gregory-diplomacy%E2%80%99s-public-turn by @publicdiplomacy

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16 days ago

"By approaching craft as a dynamic and critical practice, artists invite engagement that moves beyond historical categorization to position craft as a contemporary vehicle for cultural diplomacy," writes Leila Nazarian in a new feature for the CPD Blog.

🔗: https://uscpublicdiplomacy.org/blog/craft-diplomacy-subtle-soft-power-craft by @publicdiplomacy

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19 days ago

This week's "Public Diplomacy in the News" covers Yoga Day and its showcase of India's global appeal, an American soft power revival through the World Cup, & more

🔗: https://uscpublicdiplomacy.org/blog/public-diplomacy-news-yoga-times-square-americas-world-cup-soft-power-more by @publicdiplomacy

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20 days ago

In a new Meet the Authors Q&A, Cornelius W. Queen and James Harmon discuss their new book, "A Daring Enterprise: A US-Egyptian Partnership and the Case for Soft Power."

🔗: https://uscpublicdiplomacy.org/story/meet-authors-cornelius-queen-and-james-harmon-us-egyptian-partnership by @publicdiplomacy

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23 days ago

Writing for the CPD Blog, Professor Jay Wang explores how the 11 U.S. host cities for the FIFA World Cup are represented and discussed across digital and social media environments

🔗: https://uscpublicdiplomacy.org/blog/america%E2%80%99s-world-cup-cities-conversation-snapshot-kickoff by @publicdiplomacy

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a month ago

In a new Q&A, CPD Faculty Fellow Nicholas Cull speaks with journalist and USIA veteran Rob Koenig about #propaganda in the age of #AI.

🔗: https://uscpublicdiplomacy.org/blog/qa-professor-nicholas-cull-propaganda-ai-age by @publicdiplomacy

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a month ago