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Pure Joy

@purejoypjs

804

followers

559

following

A community founded on the rebellious act of rest and holistic wellness.
100% Indian Cotton | Locally Made
Get PJ Party Durban Tickets Now ⬇️

POSTS STORIES REELS TAGGED

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4 days ago

I’m so excited to play some of my new music to a bunch of cool people relaxing in their PJs in the park.

Tickets available now via Quicket at R150pp or click the link in bio ✨❤️

22nd November | Bellevue Campus Gardens | 1pm | All guests must be wearing PJs | 10% discount on the new collection for anyone wearing @purejoypjs 🫱🏻‍🫲🏽

#livemusic #pjparty #pjs #redrobyn taken in Bellevue Cafe, Kloof by @purejoypjs

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3 days ago

THE JOY COLLECTION IS HERE ❤️

Follow the instructions on how to order 💌

Share with a friend that needs a little Pure Joy in their life✨ by @purejoypjs

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2 months ago

When you receive your PJ order, there’s a cute surprise along with it. A limited edition sticker, illustrated by @katheelliott 🦄

The Joy Collection

Available 27th August 2026 ❤️

Sign up for early access via the link in our bio ✨ by @purejoypjs

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2 months ago

💌🥰In the spirit of generosity we’re giving away a free pair of PJs to one super lucky winner (because you’ll have the coolest PJs around and they’re actually comfy).

All you have to do is:

1. Follow @purejoypjs
2.Share this post to your stories.
3.Tag 3 people you’d have a PJ party with.

Winner announced 20th October 2026(Like literally on Tuesday) so get clicking 💃🏽❤️✨

#purejoypjs #giveaway #pjs #freepjs by @purejoypjs

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2 days ago

Found my weekend uniform 🖤 @purejoypjs
The comfiest PJs, perfect for slow mornings and cosy weekends. Love that they’re made from 100% Indian cotton, locally made and from a woman-owned business. by @purejoypjs

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5 days ago

I just love when a piece of clothing gives me that dopamine hit and @purejoypjs does that so effortlessly 💤🥹💛

Not only is this so fun to look at, it’s also 100% Indian cotton, so even in this heat, you’re kept nice and cool 🪭
It’s 100% locally made too and we’re all about supporting our small businesses 🇿🇦
AND it’s 100% female owned 🧚‍♀️✨

I’ll be living in this set now thankewwwww

#sharfaahendricks #matchingpj #pjsets #local by @purejoypjs

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10 days ago

When we say 100% pure Indian Cotton we’re not just saying that as a marketing tool, it’s intentional and by design for extra comfort and breathability. Our PJs are not just cute they’re ultra comfy, gentle on the skin and the earth.💛

If you love your pure joy PJs let us know why in the comments⬇️✨ by @purejoypjs

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10 days ago

Agree?! 👀

#purejoy #sleepwear #quotes #pjs by @purejoypjs

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11 days ago

Each collection is a 1/1, and once they’re gone you own a unique pair that will never be restocked.

If you’re still contemplating a pair here’s what’s left of The Joy Collection ❤️✨💁🏽‍♀️

DM to order 💌 #sleepwear #purejoy #pjmaxxing #rest by @purejoypjs

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16 days ago

With warmer weather we shed layers, but maybe we’re getting rid of more than just the warm clothes?

Reflections from Ash in the most breathable all season PJs. #purejoy #sleepwear #joyday #quotes #naturephotography by @purejoypjs

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16 days ago

What a joy to be building my childhood dreams. Pack an order with me from my dimly lit office studio. ✨✨Did you see me packing a pair of boxer shorts? Maybe.

Get your pair of PJs before they’re all gone 💁🏽‍♀️ The Joy Collection will not be restocked. Each collection is a 1/1 🥹

DM to order❤️

#purejoy #sleepwear #pjs #joyday by @purejoypjs

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19 days ago