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Purendure® | Real Fruit Energy™

@purendure

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🥭Energy gels with a difference
🚫No “uh‑oh” moments 💩
♻️Fully recyclable energy gel pouch
🎖Veteran Owned 👭Women owned🏳️‍🌈

POSTS STORIES REELS TAGGED

🚨 Very important tips to get you through your summer of running. 🥵

Send these tips to your friends 👌🏻 by @purendure

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4

5 months ago

Meet our incredible founders, Laura & Hayley 💥💛

Two athletes who were pushing their bodies to the limit in marathon training, but couldn’t find a fuel that matched their performance and their values.

After struggling with energy gels packed full of additives, artificial sweeteners, and mystery ingredients, they knew there had to be a better way.

When they couldn’t find it, they made it. 💡💪

That’s how Purendure was born. Clean, powerful energy with minimal ingredients and maximum impact. In less than a year, they’ve taken Purendure from an idea to the finish line of some of the UK’s top sporting events, partnered with elite athletes and teams such as @lincolncity_fc , and featured in national magazines, articles, and across social platforms 📢🔥

This is just the beginning 🚀

#sportgel #energygel #athlete #smallbuisness #founderstory #running #marathontraining by @purendure

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a year ago

Purendure energy gels are on Amazon Prime 🎊

Still hand picked and packed by us with love.

Now with faster delivery straight to your door 📦

Will you give them a go? by @purendure

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4 days ago

Every one of these boxes is going somewhere with a long run planned. 📦

10 things you should know about what's inside 👇

1- Four ingredients. That's it.

2- Informed sport certified.

3- Real fruit.

4- Nothing on the label you'd need to Google.

5- It tastes like fruit, because it is fruit.

6- Caffeine-free. Take one at 6am or at mile 20.

7- Made in the UK.

8- It started as baby fruit pouches, topped up in a kitchen with syrup and a pinch of salt. Seriously.

9- Used by professional football clubs. That's all we're allowed to say. 🤐

10- The whole point is that you forget you took it.

Run like the fuel isn't there. 🍌🥭
Chase the Feeling

Is one of these boxes yours? Tag the person whose long run needs fixing 👇

#realfruitenergy by @purendure

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6 days ago

We are exhibiting at the @internationalrunningexpo on the 4th - 5th November.

Will we be seeing you there? by @purendure

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10 days ago

So… it’s here. 🏃‍♂️

Tomorrow, I run my first half marathon.

All the training. All the early mornings. All the miles.

Now it’s time. 🔥 taken in The Beach Front, Weston-Super-Mare by @purendure

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16 days ago

Energy gels used to wreck me.

What's your biggest problem when it comes to gels? by @purendure

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20 days ago

Your messages everyday really do help us. They are a constant reminder of why we built Purendure.

Feel free to keep the reminders going. 💛

#chasethefeeling by @purendure

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24 days ago

We need your help!!

Cast your vote on our poll or comment what your idea below. taken in London, United Kingdom by @purendure

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a month ago

What a selection of goodies at the Derbyshire Dales Trail 🤩

🏅High Quality Metal Medal
🥭 @purendure Real Fruit Energy Pouch
🫧 @rockfacemakesscents Deodorant - Exactly what you need after a long trail run 😆
🍏 @zombie_awakes Delicious Fruit Snacks
🎁 @runrebeluk branded snood ⚡️

… you wait until you see what we have waiting for you, at the Chichester Half Marathon | 12k, up next: Sunday, 4th October 2026 🔗 Book Now!

#Trail #Run #RunningEvent #Goodies by @purendure

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a month ago

Not the update we wanted to give you guys!

It's on Hold! 😢 by @purendure

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a month ago

We now have to purchase our pouch packaging upfront. Which will cost us £16,000 😭

We are still here and still going ✔️ by @purendure

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a month ago