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Rakhul Raahje - Performance Marketing and Growth Architect 📈

@rakhul.ads

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followers

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💰 I don’t just chase ROAS; I scale Businesses via P&L & Real Profits
🧑‍💻 Managing ₹1Cr+/month in Ad Spends
🚀 Let’s diagnose your ad account 👇DM

POSTS STORIES REELS TAGGED

(Part 1) Share it with an Ecommerce business owner.

Your Meta ads ROAS is lying to you. Here’s proof.

We spent ₹25,000 on Meta. Ads Manager showed ₹27.4 Lakh revenue — 100+ ROAS.

Opened Google Analytics for the same dates. Meta was getting credit for ₹24,000.

Real ROAS? 1.

We were losing money.

One setting was responsible: the 1-day view attribution window inside your Meta campaign.

Every time someone scrolls past your Meta ad and later buys on Google, Meta counts that sale as theirs. We were spending ₹40 Lakhs on Google — Meta was silently taking credit for almost all of it.

Most ecommerce brands don’t even know this is happening. They think Meta is profitable. It’s not.

Next video: how to check how many conversions are actually coming from each attribution window so you know if your Meta ROAS is real.

Save this before you scale your Meta budget. Drop “attribution” in the comments if this has happened to you. 👇

#metaads #performancemarketing #facebookads #facebookadsexpert #ecommercemarketing

[meta ads, meta ads india, facebook ads, ecommerce marketing, performance marketing, D2CIndia, Ecommerce India, ROAS Optimization, MetaAds Attribution, GoogleAnalytics, DigitalMarketing, MetaAdsTips, FacebookAds Strategy, Performance Marketing India, Ecommerce Tips] taken in Bangalore, India by @rakhul.ads

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3 months ago

Don’t launch your Google Ads campaign before watching this video

5 Mandatory things you need to know before launching your first Google ads campaign

PMax and Demand Gen don’t give you conversions if its a new ad account nor if you don’t have enough budget to feed PMax as it take 3-4 weeks to come out of learning phase.

You also don’t have control over where it serves in entire Google Ecosystems.

I’ll make an entire video in PMax taken in Bangalore, India by @rakhul.ads

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4 months ago

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4 months ago

Your website is leaking customers and you don’t even know where.

Here’s how to find every drop-off point using MS Clarity + Claude AI - for free.

👉 Install MS Clarity on your site
👉 Connect it to Claude Al
👉 Set up 7 funnel tracking events
👉 Wait 7-14 days for data
👉 Run the master prompt
👉 Get a full drop-off analysis + action plan

No paid tools. Just clarity on what’s broken.

To get Full setup guide + master prompt.

Comment CLAUDE

#metaads #performancemarketing #claudeai #facebookads #googleanalytics4 taken in Hsr Layout, Kormangala, Bangalore by @rakhul.ads

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7 months ago

Meta Targeting that crushed it with 10x ROAS

Post Andromeda update, we switched to open targeting with location targeting.

Multiple creatives, hooks, angles, and communication styles later, we're talking benefits, pain points, and experiences.

Diversifying creatives was our game-changer.

You have to refresh the old creatives once it hits the creative fatigue.

Also, creative optimisation needs to be done.

#metaads #facebookads #performancemarketing #facebookadvertising #facebookad taken in Coimbatore, Tamil Nadu by @rakhul.ads

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8 months ago

Discover the 🚀 new Meta's Ad Library feature is a game-changer.

Here's how we used it:

👉 Access Meta Ad Library —> Sort by impressions
👉 Find top-performing ads
📲 Recreate your own version

We used this Strategy to create our version of ad creativs, which helped us to generate 20 ROAS.

#metaads #facebookads #facebookadexpert #facebookadvertising #facebookad taken in Coimbatore, Tamil Nadu by @rakhul.ads

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8 months ago

🚨 Ad Audit Alert!🚨
Share it with your friends who is running Google Ads

I did an audit on a client’s Google Ads account that’s spending ₹5 lakhs monthly.

This is Day 1 of my series on running profitable Meta and Google Ads. My name is Rakhul, and I’m a performance marketer handling ₹30 lakhs in monthly budgets and 5 clients currently.

This client is a Bangalore-based home cleaning and home services company. They were spending ₹4-5 lakhs monthly, but the leads were costly, with a cost per lead over ₹900.

I took access to their Google Ads account and spent 4-5 hours auditing it thoroughly. They made several mistakes that were costing them a lot.
To avoid these mistakes, follow these key takeaways:

✖️ Poor campaign structure
✖️ Broad match keywords without negatives
✖️ Low keyword quality score
✖️ Poor ad strength
✖️ Spending during non-converting hours
✖️ Lack of tracking

After my audit, they agreed to let me handle the account.

Fast-forwarding to October, we’re now spending ₹10 lakhs But here’s the best part! 🤩

After fixing these issues, we:
💥 Increased leads to 2400
💥 Reduced CPL to ₹440
💥 Generated ₹30-50 lakhs/month.”

Want to optimize your Google Ads and boost your ROI? 💸👉

Comment “AUDIT” and I’ll DM you the document. taken in Chennai,Tamilnadu by @rakhul.ads

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a year ago

In Meta 👉 Creative = Targeting 👑

Meta just confirmed it: Creative is the New Targeting 🎯

Stop obsessing over detailed audience settings and start feeding the algorithm what it actually needs to find your buyer.

🔑 Why Your Creative is Now Your Targeting
The Meta algorithm (especially with Advantage+ Campaigns) uses the signals from your creative to find the right audience.

1. The Algorithm Reads Your Reel:
🤖 It analyzes the context, visuals, and messaging in your video to determine who will be most likely to engage.

2. Broad Audiences WIN: 🌍
When you give the AI great creative, it can find high-converting customers in a broad audience faster and cheaper than you can with limited lookalikes.

3. Engagement Lowers Cost: 💸
Great, fresh creative gets more clicks (high CTR) and a higher relevance score, forcing your cost-per-result DOWN.

Use ALL ad formats and placements:
👉 Reels,
👉 Stories,
👉 Carousels
👉 Image Posts.

Different creative types unlock different audience segments.

🔥 The bottom line: If your campaign is stalling, the problem isn’t the audience demographic... it’s the creative in the Ad Set.

👉 Tap the link in bio to book a Creative Audit and stop leaving money on the table!

#CreativeIsTargeting #MetaAdsTips #InstagramReelsStrategy #CreativeTesting #AdTesting #DigitalMarketingHacks #AdvantagePlus #CreativeFatigue #metaads #conversionstrategy #performancemarketing #performancemarketingagency #facebookadexpert #facebookadvertising #facebookad #instagramads #conversionrateoptimisation #facebookadsexpert taken in Chennai,Tamilnadu by @rakhul.ads

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a year ago

Are these actual leads who paid you?? 🧐

Generally the conversion rate of Meta lead form or WhatsApp conversation initiated are very low from my experience. It is only 8% conversion rate while people who fill the form on the landing page convert way higher for me. I get 53% Conversion rate resulting in high quality leads and lower Cost per Actual Lead.

Follow me to know actual business insights and how to run profitable ads.

P.S. This video is not copyrighted. I’ve used it for educational and awareness purpose only.

#metaads #conversionstrategy #performancemarketing #facebookads #facebookadexpert #facebookadvertising #facebookad #instagramads #instagramads #conversionrateoptimisation #facebookadsexpert taken in Coimbatore, Tamil Nadu by @rakhul.ads

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a year ago

Increase your REVENUE without increasing your ad spend? 🤯

Most business owners think to get more sales. They just need to spend more on ads, bro that’s like pouring more water into a leak bucket. You don’t need more water. You need to fix the holes.

You can increase your revenue without increasing your ad spent by fixing your funnel matrix, where you are actually losing money

These are the exact points you need to check
👉 click through rate
👉 click to landing page view rate
👉 landing page views to add to Karate
👉 add to card to initiate checkout rate
👉 initiate, check out to purchase rate

👨‍💻👇Comment down “FUNNEL” and I will personally send you the document in your DM.

#metaads #conversionstrategy #performancemarketing #facebookads #facebookadexpert #facebookad #instagramads #facebookadvertising #conversionrateoptimisation taken in Bangalore, India by @rakhul.ads

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a year ago

Retracting Ads on Meta ads!!

How Amazon targets you the same product your viewed on Amazon as an Instagram Ads.

Watch this whole video

[meta ads, Facebook ads, Instagram ads, meta conversion ads, Facebook conversion ads, meta sales ads, meta lead ads, Facebook sales ad, Facebook lead ads, get conversion from day 1]

#metaads #facebookads #performancemarketing #conversionstrategy taken in Bangalore, India by @rakhul.ads

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a year ago

❌ Use this Meta Targeting Option to get more Sales and lower CPL

You will never get any sales on Meta if you miss this targeting option. We saw yesterday, Meta targets based on the behavior and not just the interest. Meta has an option where you can narrow down your interest with a behavior.

For example, if you are in a toy niche and you are targeting people who wants to buy a toy, so your targeting will not be children’s. They don’t have a buying power.

You need to target parents, but you need to target parents who have the behavior of buying online and making payments online.

You need to narrow down the targeting to people in India who value mid and high-value goods.

Without this, you will target people who are just consuming content or who are just interested in a toy interest. But you will not target people who has the intent to buy or the power to buy from you.

Try “People in India who use Mid and High value Goods” - Behaviour targeting

Let me know if this works for you.

👉 If not, then I will personally audit your account.

[meta ads, Facebook ads, Instagram ads, meta conversion ads, Facebook conversion ads, meta sales ads, meta lead ads, Facebook sales ad, Facebook lead ads, get conversion from day 1]

#metaads #facebookads #performancemarketing #conversionstrategy taken in Bangalore, India by @rakhul.ads

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a year ago